Chinese-style advertising is advertising that incorporates Chinese elements such as paper-cutting, Peking Opera masks, Chinese calligraphy, freehand paintings, and door gods into the advertising creativity.
With the establishment of the "Chinese Elements International Advertising Creativity Competition" in 2006, Chinese-style advertising has aroused great repercussions in the domestic and foreign advertising circles. The first session received applications from more than 40 countries and regions around the world. Works, more than 5,000 copies.
In 2007 and 2008, in conjunction with current social events, the second and third "Chinese Elements International Advertising Creativity" were launched with the themes of "Chinese Elements - Olympic Spirit" and "Prosperous China Red" respectively. Competition".
In 2009, the fourth competition with the theme of "China Power!" was successfully held.
With the launch and conduct of the competition, it has led a trend in the Chinese advertising industry. Many other advertising festival entries and award-winning works, including the Great Wall Awards and Effie Advertising Awards, use "Chinese elements". "The proportion of "Chinese-style advertising" is getting larger and larger, and Chinese-style advertising has also been recognized and welcomed by consumers.