The operation content of short video can be summarized as follows
Four aspects: channels, content, users and communities.
First, short video channel operation
Short video channel operation refers to different platforms.
Different operation strategies have been formulated.
In China, there are many short video platforms, but none.
Dominant phenomenon, basically as long as your content is done,
When the positioning is perfect, it is easy to identify the needs of the crowd.
Do it.
Every different platform has different tonality, so in
When choosing a platform, choose according to your own positioning.
Including the content of the segmentation field, the crowd portrait of the platform users.
At first, when choosing a platform, you should choose multiple planes.
Taiwan Province * * * together, and then make good use of it according to different platforms.
Family feedback statistics are determined by the feedback of these data.
Which platform is our refined operation?
Customize the exclusive operation strategy for different feedback data.
It should be noted that the operation of short videos follows the users.
Yes, which platform is popular, choose which one.
Second, short video content operation
The content operation of short video is divided into two aspects: planning and production.
No matter which link, the ultimate goal should be clear, that is to use
Family growth. So keep up with users when operating content.
Footsteps, all work should be based on data, not first.
A preconceived idea.
1, brainstorming
There is more than just a barrier between producers and users.
Distance, as well as different perspectives and heights, so in the production.
You must consider the content from the user's point of view, the most
It's good to have a group of friends who are also playing short videos, everyone.
Build a group and discuss your ideas with everyone first.
Finalize the specific details.
"Brainstorming" is very important in short video production.
Important position. The more people involved, the more feedback you will get.
There will be more new ideas.
Step 2 avoid being conspicuous
Any self-media form is popular because it is close.
Sticking to users, grounding gas will be accepted, so it is short-sighted.
When doing high-frequency content, don't be too high-end professional.
Things, on the one hand, are not easy to understand, on the other hand, they are related to users.
The distance between the two has become larger, which is not conducive to the spread of short videos.
3. Innovation and innovation
The network is developing, and the points of interest to users are constantly happening.
Change, do short videos, don't stay the same, always pay attention to the market.
Field dynamics and network update dynamics are the most interesting points for users.
Only when you touch it accurately can you make something you like.
Third, short video user operation
When it comes to user operation, we have to talk about the problem of sticky fans.
The best way to increase the stickiness of vermicelli is to communicate with each other.
Specifically, there are two aspects:
1. Interaction in the comment area
2. Private letter interaction
Generally, people who watch short videos rarely communicate with their hosts through private messages.
Interaction, but there are some exceptions, such as remedial classes.
Short videos, skills, sharing, or traveling.
Class.
If the content is good enough, fans will ask: Where is this?
... how to do it
If there are private messages from fans, remember to reply.
Fourth, short video community operation.
This is commonly known as the public domain of short video platforms.
Traffic enters our own private domain traffic pool, which
More common is a group of like-minded people, such as
For example, games, travel, writing, calligraphy and so on.
You can completely establish "game communication" according to your own content.
Group ","donkey friends exchange group ","writing exchange group "and so on.
Such a group, the average person meets the same hobby online.
All groups will try to join.