Zhou Bing, courtesy name Yanzhi, studied at the Fine Arts Department of Huaiyin Normal University, the Academy of Fine Arts of Shanghai University and the School of Art and Design at Wolverhampton University in the UK, with a Master of Arts. He has been engaged in practical and theoretical research on brand design for a long time. Since 1994, he has had in-depth cooperation with many well-known domestic and foreign brands in creative design. In 1997, he was hired as the art director of Intel Technology. In 2000, he was responsible for the brand image and packaging system optimization project of Shanghai Zhengzhang. In 2002, he continued to supervise remotely while studying in the UK. In charge of the brand design and creation work of Shanghai Sunward Bus. At the end of 2003, he served as the creative director of Shanghai Housing Sales Group (the predecessor of E-House China), responsible for the brand planning and construction of dozens of large-scale real estate projects across the country. Visual design expert, calligrapher, educator. Current: Teacher at Suzhou Institute of Arts and Crafts, member of the expert group of the academic committee of Shanghai Shenzhou Shichuang Animation College, and visual consultant for Shanghai Wenxin Group's "Fortune Hall" magazine.