Many people mistakenly think that websites need a lot of special effects, so it is forbidden to use a lot of animation. Animation should not be exaggerated (such as shutter animation in PPT). Animation should follow the simple movement of objects and the feedback brought by actual operation. Animation should appear sometimes and should not jump blindly sometimes.
In the same way, follow a simple and effective layout, change your website with details, and enhance the aesthetic feeling through details such as paragraph layout, font selection and graphic insertion.
Two: Willing to leave blank.
The design needs sufficient but not excessive blank space, giving people a luxurious feeling. The page is too expensive and unnecessary. No, the fortress is too full. In addition, blank space can better highlight the main body; In some cases, appropriate blanks can also have different meanings.
Three: change, that is, contrast.
Everything is full of beauty because of change, and the composition of calligraphy can explain this problem well. The contrast of size, thickness, weight and dryness makes simple words attractive.
The same is true of websites. Only the contrast of fonts can produce a lot of aesthetic feeling, and typesetting by changing fonts is also a direct and effective way.
Four: high-quality pictures
Pictures are the most effective way to render the atmosphere, and the way of superimposing words on pictures is a very tricky way. The beauty of a high-quality picture itself is enough to enhance the Force.
If you don't believe me, there is something better. The legendary "black and white noise overshadows the big characters, and the high-end atmosphere is superior" simply captures the essence.
Simple and ordinary layout, rich white space, loud contrast, and even the picture becomes atmospheric after black and white+noise processing. Ah ~ ~ What can't be saved by design?