What elements should a good poster copy of e-commerce products have? A good title can attract your attention, while a bad title makes people want to read it, so it will be skipped at a glance. So the first thing to do a good job in Banner is to design a distracted copy. The so-called telepathy is to touch your heart or arouse your interest, which can stimulate your desire to click.
We often see such advertisements, which directly list the products or businesses operated by the company, or introduce the main functions of the products or services in detail like a manual. From the advertiser's point of view, this is reasonable. Users need to know what features our products have, so that our products and services can be remembered.
Of course, users will never buy a product just because of a few words you wrote, and they will also consider factors such as price and quality. However, our Banner mission is to attract users to click and improve the page conversion rate. Users are interested in clicking, and you are successful.
To put it bluntly, composition is actually the layout of the picture, and it is clear how to attract users to click under the guidance of your composition, so that users have the desire to understand the content. If all these can be done, your composition is successful. Composition rules are divided into the following categories:
(1) composition. This is the most common way of composition, and the theme elements and main titles are placed on the left and right respectively.
(2) the central radial structure. This composition method takes the title text as the center, respectively around the theme elements around the text, and emphasizes the environment of the title.
③ Triangular composition. This kind of composition is usually an inverted triangle composition, with prominent title, natural and stable composition and strong sense of space.
④ Diagonal composition. This composition product has a relatively balanced proportion, dynamic, lively and stable composition, and a strong sense of movement and space. This composition is suitable for technology, cars and trends.
When choosing a font, besides readability, more consideration is given to whether the font can accurately convey the unique temperament of the product. Here's how to choose a font:
(1) masculinity. Founder black, cool and high-end black, word-making workshop version black, Mona super black, black body gives people a strong and compact feeling, quite powerful sense of quantity, strong plasticity, suitable for all kinds of e-commerce advertisements.
2 literary temperament. There are many derivatives of Fangzheng Xiaobiao Song, Fangzheng Static Bud, Fangzhengqing Song Yue and Kangxi Dictionary, some are long and flat, some are fat and some are thin. The typesetting is in Song style, which is both fresh and literary.
3 feminine. Founder Lanting is ultra-fine black, and Hanyi Xiuying looks like a person. The characteristics of women are meticulous and elegant, slender and slender. This type of font is often used in cosmetics, women's magazines, fine arts and other female theme fields.
4 cultural temperament. Wang Xizhi's calligraphy font, Yan Zhenqing style and calligraphy font have a strong sense of design and artistic expression, and good use is often the finishing touch. All kinds of calligraphy fonts have their own unique and delicate characteristics. Grasping this point can not only increase the cultural connotation, but also set off the temperament of the product.
How to design cosmetics posters? Poster design is a very important part. Only properly designed and creative posters can stand out from many competitive posters and be remembered at a glance, thus achieving the effect of publicity. So, what are the forms of poster design? 1, pure text type (pure graphics) refers to the use of copywriting and standard graphics for design, which can fully express the attributes of products or enterprises, thus attracting consumers' attention. Pure text design is a very common design form, and its design style is abstract, which is mostly used to express the name of a product or enterprise or brand. The methods of pure text design are mainly divided into text and title. The design of characters mainly adopts standardized fonts, which, in a certain sense, makes the content pear-shaped, such as the font of characters. Its design requirements: the selection of text fonts generally requires unification and standardization, so it is necessary to use web pages. In order to make the text more flat, you can use some titles.