Chairman, Party Secretary and General Manager of China Kweichow Moutai Distillery Co., Ltd. (Group), and Mr. Yuan Renguo, Chairman of Kweichow Moutai Co., Ltd., served as the chairman and legal person of Beijing Maotai Culture Research Association. Mr. Liu Zili, Deputy Secretary of the Party Committee, Vice Chairman and General Manager of Kweichow Moutai Distillery (Group) in China, served as the Vice Chairman of Beijing Maotai Culture Research Association.
The National Liquor Maotai Culture Research Association aims to carry out various research and exchange activities with the theme of Moutai, including Moutai tasting, investment collection, aged Moutai auction, literature, poetry, calligraphy, painting, communication, folk customs and other activities, and strive to provide members with an opportunity to learn more about Moutai, make Moutai closer to life, continuously improve members' awareness and appreciation of Moutai, and further enrich members' cultural heritage through wine cultural exchanges. Rebuild and carry forward the wine culture, expand the research field of Maotai culture, link the tradition of Maotai culture with modern life, create a new situation of Maotai culture, and make contributions to building a harmonious society.