Many e-commerce products have their own color attributes, such as clothing products, which attract users with appearance and practicality. Especially the appearance, if clothing products can't bring users a beautiful visual experience, it is difficult to attract users to click to buy.
When designing such products with product appearance as the primary evaluation criterion, we can use its own color positioning to select the main color elements of e-commerce posters. For example, the main color of the product, the style, the main color of the highlight elements and so on.
Second, the material characteristics of the product.
Usually, before designing an e-commerce poster, we will collect some relevant design materials. For example, various photos of products, picture elements related to products, or materials around products. After collecting these materials, you can first select the main performance materials (such as pictures, patterns, etc.). ) what is needed for the design project.
If a photo has been identified as the theme picture of the poster in the material, then when determining the color elements, you can use the eyedropper tool in Photoshop to draw the appropriate color from the selected material as the main design color.
Third, the audience positioning of products.
Every e-commerce product has its own audience, and these audience groups also have different attributes. For example, different age attributes, occupation attributes, preference attributes and so on. The primary purpose of our design of e-commerce posters is also to make products more suitable for users' attributes and win the favor of users.
As the main visual element in e-commerce advertising, color can greatly improve the publicity effect of posters if it can be selected according to the characteristics of the audience. For example, when designing some posters for young audiences, choose bright and bright colors. For the audience who prefer calm style, choose a low-key and steady color system.
About how to choose the color of e-commerce posters according to the design materials, Universal Ivy Bian Xiao is here to share with you. If you have a strong interest in the later stage of film and television, I hope this article can help you If you want to know more about camera skills, post-editing methods and materials, you can click on other articles on this site to learn.
What elements should a good poster copy of e-commerce products have? A good title can attract your attention, while a bad title makes people want to read it, so it will be skipped at a glance. So the first thing to do a good job in Banner is to design a distracted copy. The so-called telepathy is to touch your heart or arouse your interest, which can stimulate your desire to click.
We often see such advertisements, which directly list the products or businesses operated by the company, or introduce the main functions of the products or services in detail like a manual. From the advertiser's point of view, this is reasonable. Users need to know what features our products have, so that our products and services can be remembered.
Of course, users will never buy a product just because of a few words you wrote, and they will also consider factors such as price and quality. However, our Banner mission is to attract users to click and improve the page conversion rate. Users are interested in clicking, and you are successful.
To put it bluntly, composition is actually the layout of the picture, and it is clear how to attract users to click under the guidance of your composition, so that users have the desire to understand the content. If all these can be done, your composition is successful. Composition rules are divided into the following categories:
(1) composition. This is the most common way of composition, and the theme elements and main titles are placed on the left and right respectively.
(2) the central radial structure. This composition method takes the title text as the center, respectively around the theme elements around the text, and emphasizes the environment of the title.
③ Triangular composition. This kind of composition is usually an inverted triangle composition, with prominent title, natural and stable composition and strong sense of space.
④ Diagonal composition. This composition product has a balanced proportion, dynamic, lively and stable composition, and a strong sense of movement and space. This composition is suitable for technology, cars and trends.
When choosing a font, besides readability, more consideration is given to whether the font can accurately convey the unique temperament of the product. Here's how to choose a font:
(1) masculinity. Founder black, cool and high-end black, word-making workshop version black, Mona super black, black body gives people a strong and compact feeling, quite powerful sense of quantity, strong plasticity, suitable for all kinds of e-commerce advertisements.
2 literary temperament. There are many derivatives of Fangzheng Xiaobiao Song, Fangzheng Static Bud, Fangzhengqing Song Yue and Kangxi Dictionary, some are long and flat, some are fat and some are thin. The typesetting is in Song style, which is both fresh and literary.
3 feminine. Founder Lanting is ultra-fine black, and Hanyi Xiuying looks like a person. The characteristics of women are meticulous and elegant, slender and slender. This type of font is often used in cosmetics, women's magazines, fine arts and other female theme fields.
4 cultural temperament. Wang Xizhi's calligraphy font, Yan Zhenqing style and calligraphy font have a strong sense of design and artistic expression, and good use is often the finishing touch. All kinds of calligraphy fonts have their own unique and delicate characteristics. Grasping this point can not only increase the cultural connotation, but also set off the temperament of the product.
How to make a more eye-catching poster to promote e-commerce products? I think we can design Rubik's Cube through WeChat.
Wechat mini program
Designing your own product poster is not only eye-catching, but also has many styles for you to choose from. The operation is also very simple, and the posters are exquisite.