In recent years, I have contacted many entrepreneurs from all walks of life and discovered a gratifying phenomenon, that is, many entrepreneurs have established calligraphy and painting academies or art galleries named after their companies or brands! Smaller enterprises have established calligraphy and painting academies, such as Beijing Zhengde Calligraphy and Painting Academy of Beijing Zhengde Investment Group, Beijing Weihua Tianxia Group Calligraphy and Painting Academy, Hainan Zhonghe Group’s Zhonghe Painting and Calligraphy Academy, etc. Many larger enterprises have established Corporate art museums, such as Wanda Art Museum of Wanda Group, Oceanwide Art Museum of Oceanwide Holdings, Powerlong Art Museum of Powerlong Real Estate, etc.
Many people believe that these entrepreneurs who established calligraphy and painting academies or art galleries must be very fond of collecting calligraphy and painting, and their corporate economic strength is very strong. This view is basically correct, but now, the situation has changed. , many small and medium-sized enterprises that did not understand calligraphy and painting collection and were not very financially strong have begun to establish their own calligraphy and painting academies or even art galleries!
This is, why?
In fact, it is very simple. These entrepreneurs are smart people. They know that establishing a corporate calligraphy and painting academy or art gallery has many benefits that ordinary people can’t expect! Let me talk about it in detail below:
One of the benefits is that a corporate calligraphy and painting academy or art museum is helpful to enhance the corporate image and strengthen brand promotion: because most people currently generally believe that establishing a calligraphy and painting academy or art museum is important. Enterprises are all enterprises with relatively strong economic strength. Therefore, as long as the enterprise establishes a calligraphy and painting academy or art gallery, it is equivalent to a high-end brand promotion for the enterprise. On the one hand, it can show that the owner of the enterprise is a literate entrepreneur. On the other hand, it also shows that the company has strong economic strength. It can be said that the corporate calligraphy and painting academy or art museum has become a concentrated expression of the corporate cultural soft power and economic hard power. This is enough to establish the image of a successful entrepreneur. Now in society Successful entrepreneurs tend to have more development opportunities, which will definitely play a positive role in promoting the development of the enterprise. I remember there is a line in the movie "Car on the Road" starring Guo Degang: Having a car means having strength! In order to show the company's strength, a small boss who was a contractor won an order and jointly bought a car to show off the appearance. Nowadays, ordinary cars cannot reflect any strength. A high-end corporate calligraphy and painting academy or art museum is a symbol of strong corporate strength.
In addition, organizing various activities through calligraphy and painting institutes or art galleries can continuously create news dissemination opportunities for enterprises, and the dissemination of these news is definitely much more cost-effective than spending money on hard advertising.
The second benefit is that corporate calligraphy and painting academies or art galleries can serve as resource integration and public relations platforms for enterprises; calligraphy and painting academies and art galleries can hold some calligraphy and painting activities, and some important VIPs who are usually inconvenient to invite can do so. Invite during calligraphy and painting activities. Many important guests like to participate in calligraphy and painting activities, so it is easy to get closer to each other. Many important guests play a major role in promoting the development of the company. If these important relationships are well established, the development of the company will be well done. ! Many companies that have established corporate calligraphy and painting institutes or art galleries have benefited from this, so I won’t give examples here. In addition, when companies usually entertain leaders and friends from all walks of life for inspection and exchange, a calligraphy and painting academy or art gallery is a good place worth visiting. This will be a more meaningful place than visiting any workshop.
The third benefit is that the corporate calligraphy and painting academy or art gallery can serve as an important platform for corporate culture construction. After many companies establish calligraphy and painting institutes or art galleries, they use them as a platform to hold various cultural activities, such as employee calligraphy and painting competitions, famous calligraphy and painting brush meetings, calligraphy and painting collection lectures, and inviting calligraphers to create spring couplets or family mottos for employees, etc., which greatly enriches the cultural life of employees. At the same time, artists can also be invited to write classic mottos that reflect corporate culture into calligraphy works and hang them in conference rooms or living rooms. This not only has a good indoor decoration effect, but more importantly, it can unite people and inspire spirits internally; it can also display the image externally. , unite friends! Enterprises that attach great importance to the construction of corporate culture in this way will surely achieve the goal of "revitalizing enterprises through culture".
Benefit 4: Corporate calligraphy and painting institutes or art galleries can serve as an important platform for companies to participate in social welfare and charity. In order to fulfill their social responsibilities, some companies donate a lot of cash to charities every year.
I believe that cash donated by companies should be used as a kindling fire for charity, equivalent to matches. Donating cash directly is equivalent to lighting matches to cook. A better way is to use matches to light a pile of dry firewood to cook. When everyone gathers firewood, the flames will rise. ! Therefore, I suggest that the money to be donated be used to establish a corporate calligraphy and painting academy. The calligraphy and painting academy can hold activities to collect a batch of calligraphy and painting works. The cash obtained after the calligraphy and painting works are auctioned will be much higher than the cash donated directly. At least It must be more than 3 times! This approach has a strong hematopoietic function, rather than pure blood transfusion, and is sustainable, just like planting a charitable fruit tree and just picking some fruits when needed.
Benefit No. 5: Corporate calligraphy and painting institutes or art galleries are conducive to corporate tax avoidance and asset disposal. Since my country put forward the strategy of "cultural power", relevant government departments have vigorously supported the cultural industry. All enterprises involved in the cultural industry can enjoy certain tax reductions and exemptions and even receive some related subsidies. At the same time, if the enterprise invests a large amount of money, the calligraphy and painting works can be depreciated as fixed assets. In fact, as works of art, they continue to appreciate in value, but this method of asset disposal is also reasonable and legal.
Benefit Six: Corporate calligraphy and painting academies or art galleries can also be used as investment directions for enterprises: Enterprises can engage in some calligraphy and painting activities through calligraphy and painting academies, and the collection of calligraphy and painting works collected through calligraphy and painting academies will be far lower than any other The cost of buying paintings and calligraphy in the market. Wanda Group's collection of paintings and calligraphy worth tens of billions is a successful example of a company that invests in art and gains both fame and fortune.
? In short, establishing a painting and calligraphy academy or art gallery by an enterprise is essentially an investment behavior that brings both fame and fortune. However, no matter the size, it requires a certain amount of expenses. For some small and medium-sized enterprises, there may be certain costs. Difficulty. How can we establish a corporate calligraphy and painting academy or art gallery at a cost acceptable to everyone?
In order to assist the majority of small and medium-sized enterprises to enhance and promote their corporate brands in the form of art, China Art Brand Network has creatively launched the "*** Calligraphy and Painting Academy" operating model, which can be used at extremely low costs Help enterprises establish calligraphy and painting institutes. The cooperative enterprises only need to pay us a very low activity fund (50,000 to 100,000, and the minimum cost for a company to establish a calligraphy and painting academy is more than 300,000 to be decent), and we can build a calligraphy and painting academy named after the enterprise. , assisting companies to gradually establish corporate art galleries on the basis of calligraphy and painting academies. The biggest benefit of ***Xiang Calligraphy and Painting Academy is that it can save space, save money, and save human resources! Using our own venue, we can still assist companies to regularly carry out related calligraphy and painting activities and publicity, which can greatly strengthen and enrich the connotation of corporate culture construction! At the same time, it can not only enhance the company's visibility and reputation, but also collect a batch of fine calligraphy and painting works at low prices as investment projects for the company. It can be said that it kills two birds with one stone.
For foreign entrepreneurs, there is a calligraphy and painting academy in Beijing, and we can also undertake various functions of the company’s office in Beijing. This is also a very important thing for companies outside Beijing. If any entrepreneur recognizes our way of using art to enhance corporate brand image, please feel free to contact us and we will definitely give you a surprise.
Setting up a corporate calligraphy and painting academy or art gallery is a good thing. For many companies, there is no need to do it personally, but when choosing a partner, you must not only look at the business, but also the people! The key to running a good corporate calligraphy and painting academy is to choose a qualified secretary-general of the calligraphy and painting academy! Speaking of this, I must first introduce myself. As an advocate of the ***Xinhuang Calligraphy and Painting Academy, I have positioned myself as China's first "Secretary-General of the ***Xinxiang Calligraphy and Painting Academy".
I started to enter the calligraphy and painting industry in 2006. When I was working in the National Committee of the Chinese People’s Political Consultative Conference, I accumulated a large number of network resources of famous calligraphers and painters. Since I founded the Chinese Art Brand Network in 2011, I have personally hosted many calligraphy and painting activities, and even got to know them. A large number of calligraphy and painting artists. This kind of network resources in the art world requires long-term accumulation. Most people just hold an artist’s address book and make phone calls, but not many people will answer the phone. Even if they get through, it’s difficult to make appointments with artists’ fine works. As for me, I have been working with artists for a long time. Cooperation has established a very good cooperative relationship. As long as there are activities, I can get their strong support. Their support is reflected in the ability to carefully create works to participate in activities, and they will not charge high prices because they believe that I will do a good job. The work repays their support. After more than ten years of accumulation, I feel that I can now serve as the secretary-general of 12 corporate calligraphy and painting academies at the same time.
As the Secretary-General of ***Xiang Calligraphy and Painting Academy, what can I bring to the company?
There are two main points:
First, I can enhance and spread the corporate brand image in the form of art, and fully realize the six major benefits of establishing a corporate calligraphy and painting academy mentioned above. In addition, as a senior media person with certain influence in the Chinese art world, I can publish a piece of news when I work part-time in any company as the Secretary-General of the Painting and Calligraphy Academy. This news has certain brand communication value. At the same time, I can bring a hundred outstanding artists as voluntary publicists for the company. As the secretary-general of the corporate calligraphy and painting academy, I will invite artists with good connections as special artists of the corporate calligraphy and painting academy. These artists will add the introduction of "special artist of such-and-such calligraphy and painting academy" on their "art resume", which is very important to the enterprise. Brand is a kind of permanent publicity, which is equivalent to 100 permanent free image ambassadors.
Secondly, I can bring huge human resources to the cooperative enterprises, and I can do a good job in resource integration for the enterprises, especially government public relations work. I have worked in the National Committee of the Chinese People's Political Consultative Conference for many years. In addition to accumulating various personal connections, the most important thing is that I have learned the application of the United Front Theory in enterprises. I can fully integrate all kinds of personal connections to provide assistance for the overall development of the enterprise.
In short, the establishment of calligraphy and painting institutes or art galleries by enterprises is a conscientious implementation of my country's strategy of "powering the country through culture". An important means of corporate branding. China Art Brand Network, while focusing on creating brand influence for artists, has been committed to enhancing and disseminating the brand image of cooperative companies in the form of art. We welcome more companies to take the initiative to contact us, and we will definitely be able to give you surprising returns. !
I write this article not only to find some partners for myself, but more importantly, to provide an idea for the majority of colleagues. I hope that more companies will take the initiative to open calligraphy and painting academies or fine arts. The museum strives to establish a corporate calligraphy and painting academy to form a social atmosphere, which will not only provide career opportunities for many colleagues and artists, but also make an important contribution to the development and prosperity of my country's cultural industry. Otherwise, without the active participation of the majority of entrepreneurs, my country's "cultural power" strategy can only be an empty talk. Collapse