Bai Qing, the pioneer of conceptual art and the founder of "Bai Qing Style" (font); With the spirit of "pine and cypress", after 40 years of tempering in spring, summer, autumn and winter, wind, frost, rain and snow, with a struggle and failure, I have a more persistent understanding of life; Bai Qing's concept art takes the trust of history, society, nation and times as its own responsibility, and gradually takes shape through painstaking research and innovation. It contains poems telling the philosophy of life; Bai Qing calligraphy with ancient style; There are creative wall decorations that use things to revitalize the soul; There are invention patents that break the square inch and show the beauty of seal cutting form; The artistic point foil is a brilliant point-to-line knock; There is a symbolic art of creative design with national culture as its connotation. What is particularly pointed out here is that Bai Qing not only engaged in the formal artistic beauty of cultural "literature", but also revealed the rational implication beauty of "culture", organically combined social science and art, and produced positive social effects that shocked and enlightened the soul. This simple form, white but not white, vulgar but not vulgar, shows the basic application of the philosophy of Yi, Confucianism, Taoism and Zen in the life society of the Chinese nation for 5 thousand years. Although simple, it has profound implications; Although straightforward, it has a special taste, and it is a good medicine for human health treatment but heart disease. Especially written, the network has been recognized by more and more people of insight and actively participated in the interaction since it was established more than a year ago. Now Bai Qing is not only an art, but also a cultural brand. A social phenomenon. At present, under the leadership of its teachers, China Bai Qing Institute of Conceptual Art is being established to enrich the website of Bai Qing Conceptual Art and make greater contributions to building a harmonious human society in an all-round way and spreading national conceptual culture!