China has different design ideas for packaging design in each different period. The formation of these ideas and styles stems from the staged national culture, artistic style, traditional culture, social culture, and people's way of thinking. The influence of packaging design.
Chinese culture emphasizes harmony, the balance of yin and yang, and the mutual appreciation of all things. These humanistic thoughts and social philosophies dominate people's way of thinking and are expressed in a concrete form in packaging design. Specifically refers to the materials used in packaging design, element operation, etc. Different regional and cultural backgrounds in different periods also have different uses of packaging materials. However, the use of packaging materials in China prefers natural materials, such as wood, bamboo, paper, etc. In people's minds, these materials are more friendly and down-to-earth than metals, plastics, and other new materials. They also prefer ethnic conformity in the use of elements. Paper cutting, ink painting, calligraphy, etc. are also in line with traditional Chinese culture and are also suitable for Chinese packaging design. darling. The traditional Chinese packaging design style reflects the human touch, local flavor and natural flavor in Chinese culture.
European and American packaging design concepts:
Foreign packaging design is inevitable in the development process of the industrial revolution, and more intuitively reflects people's lifestyle and consumption style. Hegel said that "beautiful It is the emotional expression of the idea\". The form of foreign packaging expresses the concept of European and American packaging.
The consistent impression that foreign packaging gives us is that it is intuitive and pragmatic and amplifies the main needs infinitely. And the purpose is very strong. Either the packaging is designed to protect the product, or the packaging is designed to store the product, or the packaging is designed for classification. Everything returns to designing the packaging for sales. The ultimate goal of the product is to sell it. , of course, the packaging of goods also serves this purpose. It can be seen from the early packaging design abroad. Comparing the packaging of 70 or 80 years ago with the current packaging, they are all designed to convey the essence of the product to people directly, and try their best to use visual forms to express the points. Convey it, tell you in a real way, and some even use direct text descriptions. For example, some early foreign big brands directly displayed the product names.
Transmitting product information correctly and straightforwardly is the basic concept of packaging design abroad, especially in Europe and the United States. Strict standardization is another aspect of European and American packaging. Since industry and commerce developed earlier, various rules of the game were discovered during the long-term development process. Therefore, both advertising and packaging have thorough legislative regulations. Many packages have fully detailed descriptions and verification data, and no falsehoods are allowed. Packaging is a kind of visual communication design. No matter how European and American packaging develops, there will always be obvious differences with Eastern packaging. The difference is dialyzed from temperament. National temperament is something fundamental and will always be displayed in a certain form. , the key is to dig out the essence of optimality in national temperament.
Whether it is the traditional Chinese packaging culture that embodies the connotation and still holds the pipa half-hidden, or the foreign packaging style that is straightforward, simple, straightforward, and hits the point, they are all inseparable from people's lifestyles and cultural habits. Why? Nowadays, domestic people increasingly like and start to pursue foreign packaging styles, which shows that our living environment and cultural environment have changed, and we are slowly beginning to get closer to foreign cultures. There is also gradually a consensus on packaging design needs.
This does not mean that the traditional Chinese packaging culture will be abandoned by us. In the bones of every Chinese, there is a cultural aura of their own nation flowing around them. What we have to do is to integrate modern Only through the perfect integration and reconstruction of the rigid needs of society and the graceful temperament of traditional culture can we create our own suitable packaging design style.