When it comes to Mazda, people usually can't see its brilliant achievements in China market, and its product positioning doesn't pay attention to practicality as traditional Japanese cars, but Mazda has high praise in the automobile circle, which is mainly due to its persistence in technology and the ultimate pursuit of design.
Mazda's insistence on its own technology is one of the important factors of its core fans' diehard loyalty.
Rotor engine is the main representative technology of Mazda, which can make the horsepower output much larger than that of traditional engine. However, when Mazda acquired the rotary engine technology, the technology was not mature. Because of many defects, it can't be used to produce cars, but Mazda insists on research and development to overcome this problem.
1967, Cosmo, the world's first mass-produced sports car with rotary engines? The movement was born. Equipped with 10A twin-rotor engine, the displacement was less than 1.0L at that time, but it could squeeze out 1 10 horsepower, and the highest speed reached 7000 rpm. After that, Mazda continuously optimized this technology and won the Le Mans Series in 19 1 year.
However, the shortcomings of poor emission and high fuel consumption of rotary engine have always been the reason why Mazda can't use it as the main engine. But until today, Mazda has not given up the research and development of this technology. Many people joked that Mazda will use all the profits to optimize the rotary engine.
In addition to the rotary engine, Chuangchi Blue Sky Technology is the soul of Mazda. It is a complete system, which endows the vehicle with strong performance, maneuverability and fuel economy. The latest Chuangchi blue sky compression ignition engine is even more black technology. Previously, "compression ignition" has always been the product of diesel engines. Mazda's compression ignition engine actually combines ignition and compression ignition to improve the working efficiency of its own engine and make the compression ignition engine reach 50%.
Design is also an advantage that Mazda has to mention. Some people say that Mazda is a design company delayed by cars.
In particular, the appearance of the new Angkor Willa and Artz is indeed much higher than that of other models at the same price, and red, as a bold color that other manufacturers dare not use, has always been the main color of Mazda, but the essence of the soul-moving design concept can only be fully presented by the soul-moving red car paint. It is this unique paint composition that makes the whole car reflect beautiful red and deep black under the action of light.
But the importance of design seems to have surpassed practicality. For example, Liu Zeliang, a designer in mazda 2, in order to improve the maneuverability and visual vitality of the vehicle, they moved the A-pillar of the vehicle backward, increased the length of the front of the vehicle, and concentrated the load on the middle and rear of the vehicle. After this design, mazda 2 has the most handsome appearance and excellent handling, but the performance of the back space is properly at the bottom. In order to look good, they can sacrifice space just to keep their individuality.
Mazda's concept of building cars seems to represent the highest end of the automobile industry, but its performance in China market is not outstanding. The previously launched RX-8 and MX-5 also ended badly. At present, the sales volume of the two joint ventures in one year may not be as good as that of Volkswagen in one month.
Mazda may be the dream lover in the hearts of consumers, but it has not become the object of marriage. I like the die-hard fans of Mazda. If Mazda starts to build a car that gives consideration to space and comfort like Tian Liang, but gives up the design and performance control that it has been insisting on for a lifetime, they will definitely be reluctant to part with it. Mazda has won a group of die-hard fans because it insists on most elements that are not recognized by the market, but how long can this persistence last?
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.