"Avenir" means "future" in French. Avenir, the predecessor of this font, was produced under the upsurge of geometric font style in the early 20 th century. The result is counterproductive, weakening the geometric sense of cold machinery. The fonts designed in 1988 are designed for reading comfort. In his later years, he collaborated with Kobayashi to redesign the Avenir family, and the complete font family was released in 20 17.
Classical style mainly refers to the Renaissance serif style that appeared in the second half of15th century. Its main feature is that the letter thickness and stroke contrast are not strong, and it still has the characteristics of medieval handwriting. Representative fonts are Jenson, Benbo, Garamond, etc. The transitional style is baroque serif, and the style is between classical style and modern style. Compared with the classical style, this type of font emphasizes the contrast between letters and strokes. Representative fonts are1Caslon, Baskerville and TimesNewRoman in the mid-8th century in the 1930s. Modern style, also known as classical serif style, appeared at the end of18th century. This font emphasizes the strong contrast between thick and thin strokes of letters. Vertical strokes are thick, and serifs become thin horizontal lines. Representative fonts are Didot and Bodoni; . Coarse serif, also known as Egyptian serif, was born at the beginning of19th century. Its characteristic is that the font looks thick and square, the serif of letters is almost as thick as vertical strokes, and its appearance is similar to sans serif. The representative fonts are Clarendon, Rockwell and Courier.