The two-day first commodity exhibition of the Department of Economics and Trade has been a complete success. Here, while expressing my congratulations, I would like to give a summary of this trade fair, as follows: Preliminary period: The work of the trade fair is carried out in the form of groups. Each group divides labor and cooperates, makes overall planning, and exchanges practical experience with colleagues. training. The format of each group's tasks is determined by each group. Merchandise sales at trade fairs can be in various forms, including direct sales by merchants, consignment sales by students, cooperative sales by merchants and students, and direct purchase and sales by students. Funding sources for the exhibition can be direct sponsorship from merchants, publicity sponsorship by students, and venue usage fees from merchants. So, in order to solve these problems, we need to work in groups in the early stage of the trade fair. Under the leadership of the students from the Marketing 0611 class, each group can absorb 2 students from the Marketing 0711 class, and the final group is divided into 10 groups. In the early stage of the trade fair, we must first consider the work tasks and format of the group, as well as task allocation. In the early stage of the meeting, it was decided that the form of product sales would be consignment, the source of funding would be sponsorship, the work would be based on a capitation system, and the activities would be on a shift basis. Commodity sales agency: Cooperate with Lezai Toys Co., Ltd. and Hongda Sports Co., Ltd., through the influence of "Yangtze River No. 7" and the Beijing Olympics, to open up potential markets in colleges and universities so that the company can achieve greater profits; furthermore, for students , how to open the market or how to operate is the most important prerequisite task - market research and analysis. Funding sources: Yixinyiyi Restaurant 450 yuan, Bafu Bookstore 550 yuan, Qiao Hair Salon 300 yuan.
Working form: Product purchase and sponsorship funding sources are all based on a capitation system and are directly allocated to individuals.
Activity process: adopt a shift system to make full use of personal time to maximize overall efficiency. During the exhibition: Distribution of goods before the exhibition: Merchants deliver goods directly to your door and pick them up directly at the store to achieve multiple utilization effects;
Display of goods: Use the most conspicuous place to maximize sales The effect;
Storage of goods: through relationships, they are stored in the administrator's room to achieve safe and convenient storage;
Sales of goods: in the form of gross profit, in a relatively small amount Sell ??at a low price to achieve the effect of small profits but quick turnover;
Booth layout: Using two stalls, students and merchants work together and use them simultaneously to achieve optimal resource utilization;
< p>Expenses during the period: Adopting a feedback model, the group orders a set meal from the Yixinyiyi restaurant. Beverage expenses, scene decoration expenses, etc.;Main forms of cooperation: Booth No. 2 is provided to Bafu Bookstore for selling books and publicity, and half of Booth No. 3 is used by student groups to sell sporting goods and Qizai. Half of it is the free on-site experience of Qiao Hair Salon and the live hairdressing demonstration of models;
One of the biggest unexpected gains: Bafu Bookstore and students sincerely invited calligraphy master Shen Yu from the Guangdong Provincial Calligraphy Association and Ben. The calligraphy instructors Gu Guigao and Chen Jing of the college performed calligraphy on-site for this exhibition, which received strong support from the Propaganda Department of the Youth League Committee of the college, the Calligraphy Association, and the award-winning students of the college calligraphy competition. There are 7 authentic paintings left on site. The Propaganda Department of the Youth League Committee of the Academy, the Department of Economics and Trade, the Marketing Management Association, and this exhibition each have one picture; this group has three pictures. Second: Bafu Bookstore specially invited Teacher Gu, the former captain of the Guards of the Prime Minister of Singapore, a former member of the Flying Tigers, and now working in an educational institution, to participate in on-site cultural exchanges and small magic performances. Third: Qiao Hair Salon provides students with hair styling worth 244 yuan, free experience for 3 people. Income and utilization after the exhibition: Final summary: Excluding all income and consumption, there is a savings of 450 yuan. In addition to the 50 yuan earned by each person in charge, there is a total of 350 yuan. The final proceeds after the whole group eats together will be handled by the group leader. The biggest gain from the trade fair: The trade fair is a small business model, and how it is positioned and operated is most important. First: For ordinary students, it is to experience the principles and operations of sales; Second: For students who already have relatively high practical sales operation ability, it is to experience the concept of sales; Third: For students who have combined learning and internship The purpose of the students is to feel the difference between this trade fair and the business operation model and the higher-level sales concept, so as to guide themselves to better achieve higher-level progress in practical application.
The best suggestions: First: Reduce the conflicts between group members and the group and the organizing committee. Second: The layout is not enough. Third: Human resources are not utilized to the maximum. Fourth: Students cannot use the knowledge they have learned about sales. Fifth: Personality. Others are too utilitarian. This article "Commodity Fair Summary Report_Secretarial 114_Free Secretarial Network"