1. Public service advertisements should be illustrated, exquisite and beautiful, and the content and color should be integrated with the surrounding landscape features, and there should be no defilement (psoriasis, paint, fading, shabby, etc.). ). If they are old or damaged, they should be replaced in time.
2. According to the actual situation, public service advertisements are displayed in various forms such as light pole flags, sketches, wall paintings and electronic screens.
3. Public service advertisements should use standardized words, and there should be no traditional Chinese characters and typos. The propaganda of socialist core values should be accurate, and 24 words should not be split and combined at will, and the order should not be adjusted at will.
Public service advertisements should use standardized Chinese characters, and traditional Chinese characters do not belong to standardized Chinese characters.
The promotion of standardized Chinese characters by the state does not require that traditional Chinese characters and variants cannot be used in all occasions, but rather restricts the use of traditional Chinese characters and variants to a certain extent.
According to Article 13 of the Law of People's Republic of China (PRC) on Common Language and Characters, Chinese characters are the basic service characters in the public service industry. Signboards, advertisements, notices, signs, etc. to meet the needs of public services. If both foreign languages and Chinese are used, standardized Chinese characters should be used. Advocate the public service industry to use Putonghua as the service language.
"People's Republic of China (PRC) General Language Law" clearly stipulates that traditional Chinese characters and variant Chinese characters can be retained or used except in the following circumstances, and other standardized Chinese characters can be used. (1) Cultural relics and historic sites; (2) variations in surnames; 3) Works of art such as calligraphy and seal cutting; (4) Handwritten inscriptions and signboards; (five) required by publishing, teaching and scientific research; (six) special circumstances approved by the relevant departments of the State Council.