The full name of the painting and calligraphy channel is CCTV painting and calligraphy channel, which is broadcast by CCTV digital platform and belongs to CCTV! Belong to CCTV! Introduction to the Painting and Calligraphy Institute CCTV Painting and Calligraphy Institute is the window for CCTV to contact the domestic painting and calligraphy circles. With the mission of "promoting the art of painting and calligraphy in China and prospering the TV screen", we have widely United friends in the field of painting and calligraphy in China, held a series of national-level painting and calligraphy exhibitions and seminars on the theory and creation of painting and calligraphy, and collected thousands of paintings and calligraphy works of contemporary celebrities, masters and celebrities. "Inheriting civilization, pioneering and innovating". In the new century, CCTV has been adhering to this purpose, fully promoting Chinese culture, constantly promoting cultural exchanges between China and foreign countries, and pushing China's awareness of painting and calligraphy to new prosperity.
Television is building a colorful bridge between artists and the public, between cultural halls and people's lives with its unique charm. It has become one of the important responsibilities of TV workers to let art penetrate the public and let the public enter the art. As a wonderful flower in the traditional art forest of China, the art of calligraphy and painting is perfectly displayed on the screen of CCTV, radiating unique brilliance.