On Hong Kong Island, there is no classical leisure in Europe, nor the exquisite agility of Suzhou Watertown, nor the splendor of colorful and high-rise buildings in Shanghai. But as an international city in the true sense of China, its unique urban culture and commercial civilization make people feel like spring breeze, and really feel the warmth of "going home"! When my friends and I strolled along the bustling commercial avenue and walked on some old asphalt roads, we saw countless "Chinese quintessence" calligraphy shops and Chinese-style street advertising art exhibitions, and what we saw in front of us was a pleasing cultural landscape of China!
After a century of vicissitudes, Hong Kong Island, where eastern and western cultures complement each other, is changing our prejudice against her "cultural desert" with its unique commercial civilization. For a long time, there has been a contention in the design field that fashion design is "national" and "world-wide", and the fashion trend in Hong Kong Fashion Street has also brushed away the gray of theory for us. Of course, the deepest feeling is the well-known Hong Kong International Fashion Festival. This fashion event, which represents the highest level in the Asia-Pacific region, is an international fashion "brand" that makes China people with yellow skin and black eyes proud!
Located in the famous Victoria Harbour, the Hong Kong International Convention and Exhibition Center, which hosts the Spring and Summer International Fashion Festival, is a monumental building of 1997 Hong Kong's return to China from a distance, and it can be called a masterpiece of a century-long concentrated history. We are in it and feel that the sky is high and the clouds are light, and the inside and outside are bright; If the garden borrows scenery, the artistic conception is far away. The design of the exhibition hall is as high-tech as possible, and the creative idea of attaching importance to the metal glass structure of science and technology is adopted, which makes people look around, and the green hills are like beautiful mountains and rivers; Water and the sky are the same color, you can see them at a glance, and your mood does it one brace up! Let the guests participating in the exhibition and watching the exhibition touch the "scenery", with more oriental humanistic care of "harmony between man and nature" and less market-oriented "businessman snobbery". This is the wonderful structure of Hong Kong exhibition planning!
In the exhibition "porch" on the second floor, we can see that the "atrium" of Hong Kong fashion show is quite creative. Design is closely related to fashion, and the background treatment fully embodies the "minimalist" design style, which can be described as cherishing ink as gold. The designer set up the "China Red" booth at the entrance of the booth, which is full of national style and festive meaning. Under the main heading, a set of static display series of white evening dresses, pure and clean, should be the best interpretation of drawing lessons from the western "international" dress culture! This combination of Chinese and western display creativity accurately and vividly analyzes the psychological process of Hong Kong Fashion Festival and the integration of "nationalization" and "internationalization" of Hong Kong designers. At the same time, this group of ideas let us appreciate such a "meaningful form": the designer skillfully uses texture contrast, tassel decoration, lace winding, structural exaggeration and other techniques, supplemented by the popular white combination in the coming year, which forms a strong contrast between the "complexity" of modeling elements and the "simplicity" of achromatic color plain color, echoing the modeling of the elder sister in Hong Kong wearing a white evening dress opposite, and its products are elegant and colorful. In addition to the head of chin, there is also a magnificent and spacious silver screen, which always conveys the talents of Hong Kong fashion elites. Which group of award-winning works has successfully interpreted the brilliant today and tomorrow of the fashion kingdom, and it is really amazing to be in it! The design theme of the outer hall of the whole exhibition hall is distinct, dynamic and static are appropriate, and the combination of reality and reality is full of artistic appeal. Compared with the extravagance and waste of many fashion festivals in the mainland, it fully reflects the maturity of the organization and planning of fashion festivals in Hong Kong and the high development of fashion industry. After careful study, the design of the Hong Kong exhibition is a word, which conveys the artistic conception, while the design of the inland exhibition is a bit too elaborate.
There are many fashion brands in the exhibition center of the museum, such as Japan, Korea, France, Italy, Britain, the United States, Northern Europe, etc., but Hong Kong arts and crafts are the most representative. After excavation, inheritance and sublation, Hong Kong designers have performed well in designing modern craft fashion with traditional national crafts, showing a highly mature national self-confidence! As the representative of the latest cultural materialization form in the city, fashion exhibition can best reflect the cultural spirit of a city. As an international city, Hong Kong is the most representative in China. Generally speaking, the degree of internationalization of cities often determines the internationalization process of clothing design and clothing brands. Taking the successful practice of Hong Kong clothing industry as an example, we can see the fact that the internationalization of cities and clothing brands must not be at the expense of local culture! This is not only the inspiration from Hong Kong International Fashion Show, but also an important topic with "shocking power". As a designer, "this one", although our right to speak is very small, it is difficult to have any "significant" impact on the trend of the industry. However, in this principle of "big right and wrong", the determination to ignore or even form "social psychology" inertia should be highly valued by the industry and academic circles. When comparing the gap between Hong Kong and the Mainland in fashion exhibition and internationalization of fashion design, the author thinks that although the internationalization of Hong Kong's fashion industry is closely related to the specific history and mature market mechanism, their self-discipline and sense of historical mission should be the key factors for Hong Kong's fashion design to maintain its "nationality" and have a "worldwide" influence while absorbing western modern civilization. Because, only in this way can we form a differentiated "personality" with China characteristics, cultivate a "* * *" human mind with a "national" vitality in the historical context, and achieve a "cosmopolitan" voice. That kind of spoof can only bring indistinguishable effects! Entering the 2 1 century of clothing brand internationalization, when we review the stormy course of China's clothing industry in the past ten years and look at the exploration in the mainland, we still took some detours.
Last year, Shanghai, the most dynamic central city of the Yangtze River Delta Economic Zone in China, positioned itself as an international metropolis and made every effort to build the world's "sixth fashion capital", which was exciting. There is no doubt that Shanghai, as the fashion capital of China, already has certain hardware conditions, and has made some progress in achieving this grand goal. However, we should also be soberly aware that there is still a big gap between the mainland and Hong Kong in terms of "software" such as urban cultural construction, clothing cultural positioning and clothing brand project implementation. Commercial culture and fashion culture ignore the inheritance of local culture, and the bad habit of blindly worshipping foreign things and obsessing foreign things sometimes has a market. Performance in fashion design and brand creation, psychological naivety, lack of good. Sometimes it is obviously made in China, sometimes it is the "flower of the East" and sometimes it is the "Bella Vera" of the West. Clothing exhibitions and shops are full of the voice of "slaves". It seems that the "transliteration" brand with foreign flavor in the traditional context has been broken, even though it has gained the "truth" of brand internationalization. As a matter of fact, this brand internationalization practice of merchants, which regards consumers as "dou" at the expense of blurring local culture, is precisely the performance of the current industry's quick success and impetuous mentality, and also exposes the short-sightedness and low energy of brand operators, which should be paid attention to and corrected by industry associations. It should be noted that under the background of global economic integration, it is an indisputable fact that foreign clothing brands have rushed to the domestic clothing market, such as Pierre, a famous French brand. Pierre Cardin, the famous Italian brand Giorgio? GIORGIO ARMANI, a famous brand (bestseller) of Nordic Leisure Art Fashion Group, is a real "Valentino". If we can't take precautions, base ourselves on local culture and clothing brand building, make full use of our own cultural advantages to integrate resources, and jointly build an international clothing brand corps with China cultural characteristics that can compete with foreign brands, and form a real local brand advantage, the prospect is worrying. Because "market integration" leaves us little time to "correct" our goals. And that kind of "fake foreign devil" style, which has no local cultural advantages, lacks humanistic care and ignores people's feelings, is really like a rootless duckweed. In the tide of fashion, the inherent market terminal advantage will inevitably be submerged in the ocean of "Uncle Sam". This is not an alarmist. Valentino is an example!
Looking back at history, we know that a great and healthy country always has a confident and open cultural mentality. From the prosperous Tang Dynasty in China to today's American economy, it is the self-confidence of the nation and the openness of the world that have made it strong and prosperous. Corresponding to attaching importance to inheriting their own excellent cultural traditions, Hong Kong designers, while drawing lessons from foreign design cultures such as neo-romanticism, classicism, Bohemia and Bobo, have also shown an eclectic open mind and comprehensive creativity. Today, when we look at the rich accumulation of technology in the East and the West from a global perspective, we will feel the beauty of the cultural treasures left by this historical civilization, and it is not difficult to understand why they will continue to be an important element of leisure creativity and women's fashion. Based on such an open, not narrow, healthy mentality, Hong Kong designers have accumulated a lot in craft fashion design, making a blockbuster, and their explosive power of impacting the level of international fashion designers has been recognized all over the world. Looking at the exhibition performance, it is no exaggeration to say that the mainstream fashion of Hong Kong International Fashion Show is highly mature modern craft fashion. They are using modern tie-dyeing, embroidery, hand-painting, weaving and other exquisite skills and mastering the classic western modern design, which makes people linger like picking up shells and gives me too many surprises and wonderful! However, from some exhibitions with "international" clothing labels in the mainland, we can see that some mainland craft clothing designs are not mature enough in style positioning, and the inertia of traditional thinking is affecting the improvement of design creativity. It seems that when it comes to process design, it must be carefully crafted; When it comes to the exploration of "nationalization", there is only one way to draw a phoenix. Contrary to the modern design concept, the designers of some enterprises in the mainland have a vague understanding of the general direction of "internationalization" and "fashion index" of clothing and lack of efforts. It is embodied in the selection of new fabrics, the excavation of material semantics, the reconstruction of visual texture, the secondary development of artistic dyeing and finishing, the scientific application of popular colors, the breakthrough of clothing modeling line restrictions, the forward-looking creativity of fashion "sixth sense", etc., but it lacks consciousness and is mostly "self-motivation". In addition, in terms of isomorphism between decorative patterns and clothing structure, thinking is not complete, increasing and decreasing, realism is more than freehand brushwork, which always gives people a feeling of uneconomical, lack of washing and training, and low grade, and often leads to the "tacky" disease of high technical content and unfashionability. Mr. Qian Zhongshu once mentioned the relationship between "excess" and "vulgarity" in the article "The Edge of Life", which can be said to hit the nail on the head. In this respect, mainland fashion designers are indeed slightly coquettish compared with Hong Kong designers.
As a pillar industry of China's national economy, modern clothing industry has the important attributes and characteristics of "cultural industry". China fashion industry, which has entered the stage of internationalization of clothing brands, is facing the reality of multicultural "identity competition". Urban cultural orientation plays an obvious role in clothing brand building and clothing design. Nowadays, under the background of world economic integration, the strategic concept of building Shanghai into the world's "sixth fashion capital" is not only an inspiring goal, but also a spur of "a journey of a thousand miles begins with a single step". So, what should we do for fashion entrepreneurs and designers who are lucky enough to catch up with this historical trend and bravely stand at the forefront of fashion? Being in the exhibition of Hong Kong Island's urban culture and fashion, it is very enlightening to compare with mainland clothing brands, the carrier of urban culture transmission! ,,,,-Gu Ming
,
In recent years, I have been to many cities and seen many internationally famous fashion exhibitions. A few days ago, it was the 10th birthday of China Fashion Designers Association. The reflection, summary and prospect made by domestic industry and professional media on the past, present and future of China clothing industry aroused my interest in the "comparative study" of China "International" clothing exhibition. It is associated with the relationship between urban culture and clothing design, and the influence of urban culture on the internationalization of clothing brands. Undoubtedly, for a responsible designer, this is an unavoidable, meaningful and often new topic. The author thinks that Hongkong is a good reference frame for Chinese mainland to roughly interpret the concept connotation and market practice of internationalization and brand localization of clothing market.
,
On Hong Kong Island, there is no classical leisure in Europe, nor the exquisite agility of Suzhou Watertown, nor the magnificence of Shanghai's gorgeous high-rise buildings. But as an international city in the true sense of China, its unique urban culture and commercial civilization make people feel like spring breeze, and really feel the warmth of "going home"! When my friends and I strolled along the bustling commercial avenue and walked on some old asphalt roads, we saw countless "Chinese quintessence" calligraphy shops and Chinese-style street advertising art exhibitions, and what we saw in front of us was a pleasing cultural landscape of China!
,
After a century of vicissitudes, Hong Kong Island, where eastern and western cultures complement each other, is changing our prejudice against her "cultural desert" with its unique commercial civilization. For a long time, there has been a contention in the design field that fashion design is "national" and "world-wide", and the fashion trend in Hong Kong Fashion Street has also brushed away the gray of theory for us. Of course, the deepest feeling is the well-known Hong Kong International Fashion Festival. This fashion event, which represents the highest level in the Asia-Pacific region, is an international fashion "brand" that makes China people with yellow skin and black eyes proud!
,
The Hong Kong International Convention and Exhibition Center, which undertakes the Spring and Summer International Fashion Festival, is located in the famous Victoria Harbour. From a distance, it looks as magnificent as the Shanghai Opera House. Yes 1997 is a memorial building for the return of Hong Kong, which can be regarded as a masterpiece with a history of 100 years. We are in it and feel that the sky is high and the clouds are light, and the inside and outside are bright; If the garden borrows scenery, the artistic conception is far away. The design of the exhibition hall is as high-tech as possible, and the creative idea of attaching importance to the metal glass structure of science and technology is adopted, which makes people look around, and the green hills are like beautiful mountains and rivers; Water and the sky are the same color, you can see them at a glance, and your mood does it one brace up! Let the guests participating in the exhibition and watching the exhibition touch the "scenery", with more oriental humanistic care of "harmony between man and nature" and less market-oriented "businessman snobbery". This is the wonderful structure of Hong Kong exhibition planning!
,
In the exhibition "porch" on the second floor, we can see that the "atrium" of Hong Kong fashion show is quite creative. Design is closely related to fashion, and the background treatment fully embodies the "minimalist" design style, which can be described as cherishing ink as gold. The designer set up the "China Red" booth at the entrance of the booth, which is full of national style and festive meaning. Under the main heading, a set of static display series of white evening dresses, pure and clean, should be the best interpretation of drawing lessons from the western "international" dress culture! This combination of Chinese and western display creativity accurately and vividly analyzes the psychological process of Hong Kong Fashion Festival and the integration of "nationalization" and "internationalization" of Hong Kong designers. At the same time, this group of ideas let us appreciate such a "meaningful form": the designer skillfully uses texture contrast, tassel decoration, lace winding, structural exaggeration and other techniques, supplemented by the popular white combination in the coming year, which forms a strong contrast between the "complexity" of modeling elements and the "simplicity" of achromatic color plain color, echoing the modeling of the elder sister in Hong Kong wearing a white evening dress opposite, and its products are elegant and colorful. In addition to the head of chin, there is also a magnificent and spacious silver screen, which always conveys the talents of Hong Kong fashion elites. Which group of award-winning works has successfully interpreted the brilliant today and tomorrow of the fashion kingdom, and it is really amazing to be in it! The design theme of the outer hall of the whole exhibition hall is distinct, dynamic and static are appropriate, and the combination of reality and reality is full of artistic appeal. Compared with the extravagance and waste of many fashion festivals in the mainland, it fully reflects the maturity of the organization and planning of fashion festivals in Hong Kong and the high development of fashion industry. After careful study, the design of the Hong Kong exhibition is a word, which conveys the artistic conception, while the design of the inland exhibition is a bit too elaborate.
,
In the exhibition center of the museum, there are many fashion brands such as Japan, Korea, France, Italy, Britain, the United States and Northern Europe, but Hong Kong craft fashion is the most representative. After excavation, inheritance and sublation, Hong Kong designers have performed well in designing modern craft fashion with traditional national crafts, showing a highly mature national self-confidence! As the representative of the latest cultural materialization form in the city, fashion exhibition can best reflect the cultural spirit of a city. As an international city, Hong Kong is the most representative in China. Generally speaking, the degree of internationalization of cities often determines the internationalization process of clothing design and clothing brands. Taking the successful practice of Hong Kong clothing industry as an example, we can see the fact that the internationalization of cities and clothing brands must not be at the expense of local culture! This is not only the inspiration from Hong Kong International Fashion Show, but also an important topic with "shocking power". As a designer, "this one", although our right to speak is very small, it is difficult to have any "significant" impact on the trend of the industry. However, in this principle of "big right and wrong", the determination to ignore or even form "social psychology" inertia should be highly valued by the industry and academic circles. When comparing the gap between Hong Kong and the Mainland in fashion exhibition and internationalization of fashion design, the author thinks that although the internationalization of Hong Kong's fashion industry is closely related to the specific history and mature market mechanism, their self-discipline and sense of historical mission should be the key factors for Hong Kong's fashion design to maintain its "nationality" and have a "worldwide" influence while absorbing western modern civilization. Because, only in this way can we form a differentiated "personality" with China characteristics, cultivate a "* * *" human mind with a "national" vitality in the historical context, and achieve a "cosmopolitan" voice. That kind of spoof can only bring indistinguishable effects! Entering the 2 1 century of clothing brand internationalization, when we review the stormy course of China's clothing industry in the past ten years and look at the exploration in the mainland, we still took some detours.
,
Last year, Shanghai, the most dynamic central city of the Yangtze River Delta Economic Zone in China, positioned itself as an international metropolis and made every effort to build the world's "sixth fashion capital", which was exciting. There is no doubt that Shanghai, as the fashion capital of China, already has certain hardware conditions, and has made some progress in achieving this grand goal. However, we should also be soberly aware that there is still a big gap between the mainland and Hong Kong in terms of "software" such as urban cultural construction, clothing cultural positioning and clothing brand project implementation. Commercial culture and fashion culture ignore the inheritance of local culture, and the bad habit of blindly worshipping foreign things and obsessing foreign things sometimes has a market. Performance in fashion design and brand creation, psychological naivety, lack of good. Sometimes it is obviously made in China, sometimes it is the "flower of the East" and sometimes it is the "Bella Vera" of the West. Clothing exhibitions and shops are full of the voice of "slaves". It seems that the "transliteration" brand with foreign flavor in the traditional context has been broken, even though it has gained the "truth" of brand internationalization. As a matter of fact, this brand internationalization practice of merchants, which regards consumers as "dou" at the expense of blurring local culture, is precisely the performance of the current industry's quick success and impetuous mentality, and also exposes the short-sightedness and low energy of brand operators, which should be paid attention to and corrected by industry associations. It should be noted that under the background of global economic integration, it is an indisputable fact that foreign clothing brands have rushed to the domestic clothing market, such as Pierre, a famous French brand. Pierre Cardin, the famous Italian brand Giorgio? GIORGIO ARMANI, a famous brand (bestseller) of Nordic Leisure Art Fashion Group, is a real "Valentino". If we can't take precautions, base ourselves on local culture and clothing brand building, make full use of our own cultural advantages to integrate resources, and jointly build an international clothing brand corps with China cultural characteristics that can compete with foreign brands, and form a real local brand advantage, the prospect is worrying. Because "market integration" leaves us little time to "correct" our goals. And that kind of "fake foreign devil" style, which has no local cultural advantages, lacks humanistic care and ignores people's feelings, is really like a rootless duckweed. In the tide of fashion, the inherent market terminal advantage will inevitably be submerged in the ocean of "Uncle Sam". This is not an alarmist. Valentino is an example!
,
Looking back at history, we know that a great and healthy country always has a confident and open cultural mentality. From the prosperous Tang Dynasty in China to today's American economy, it is the self-confidence of the nation and the openness of the world that have made it strong and prosperous. Corresponding to attaching importance to inheriting their own excellent cultural traditions, Hong Kong designers, while drawing lessons from foreign design cultures such as neo-romanticism, classicism, Bohemia and Bobo, have also shown an eclectic open mind and comprehensive creativity. Today, when we look at the rich accumulation of technology in the East and the West from a global perspective, we will feel the beauty of the cultural treasures left by this historical civilization, and it is not difficult to understand why they will continue to be an important element of leisure creativity and women's fashion. Based on such an open, not narrow, healthy mentality, Hong Kong designers have accumulated a lot in craft fashion design, making a blockbuster, and their explosive power of impacting the level of international fashion designers has been recognized all over the world. Looking at the exhibition performance, it is no exaggeration to say that the mainstream fashion of Hong Kong International Fashion Show is highly mature modern craft fashion. They are using modern tie-dyeing, embroidery, hand-painting, weaving and other exquisite skills and mastering the classic western modern design, which makes people linger like picking up shells and gives me too many surprises and wonderful! However, from some exhibitions with "international" clothing labels in the mainland, we can see that some mainland craft clothing designs are not mature enough in style positioning, and the inertia of traditional thinking is affecting the improvement of design creativity. It seems that when it comes to process design, it must be carefully crafted; When it comes to the exploration of "nationalization", there is only one way to draw a phoenix. Contrary to the modern design concept, the designers of some enterprises in the mainland have a vague understanding of the general direction of "internationalization" and "fashion index" of clothing and lack of efforts. It is embodied in the selection of new fabrics, the excavation of material semantics, the reconstruction of visual texture, the secondary development of artistic dyeing and finishing, the scientific application of popular colors, the breakthrough of clothing modeling line restrictions, the forward-looking creativity of fashion "sixth sense", etc., but it lacks consciousness and is mostly "self-motivation". In addition, in terms of isomorphism between decorative patterns and clothing structure, thinking is not complete, increasing and decreasing, realism is more than freehand brushwork, which always gives people a feeling of uneconomical, lack of washing and training, and low grade, and often leads to the "tacky" disease of high technical content and unfashionability. Mr. Qian Zhongshu once mentioned the relationship between "excess" and "vulgarity" in the article "The Edge of Life", which can be said to hit the nail on the head. In this respect, mainland fashion designers are indeed slightly coquettish compared with Hong Kong designers.
,
As a pillar industry of China's national economy, modern clothing industry has the important attributes and characteristics of "cultural industry". China fashion industry, which has entered the stage of internationalization of clothing brands, is facing the reality of multicultural "identity competition". Urban cultural orientation plays an obvious role in clothing brand building and clothing design. Nowadays, under the background of world economic integration, the strategic concept of building Shanghai into the world's "sixth fashion capital" is not only an inspiring goal, but also a spur of "a journey of a thousand miles begins with a single step". So, what should we do for fashion entrepreneurs and designers who are lucky enough to catch up with this historical trend and bravely stand at the forefront of fashion? Being in the exhibition of Hong Kong Island's urban culture and fashion, it is very enlightening to compare with mainland clothing brands, the carrier of urban culture transmission! ,,,,-Gu Ming
,
In recent years, I have been to many cities and seen many internationally famous fashion exhibitions. A few days ago, it was the 10th birthday of China Fashion Designers Association. The reflection, summary and prospect made by domestic industry and professional media on the past, present and future of China clothing industry aroused my interest in the "comparative study" of China "International" clothing exhibition. It is associated with the relationship between urban culture and clothing design, and the influence of urban culture on the internationalization of clothing brands. Undoubtedly, for a responsible designer, this is an unavoidable, meaningful and often new topic. The author thinks that Hongkong is a good reference frame for Chinese mainland to roughly interpret the concept connotation and market practice of internationalization and brand localization of clothing market.
,
On Hong Kong Island, there is no classical leisure in Europe, nor the exquisite agility of Suzhou Watertown, nor the magnificence of Shanghai's gorgeous high-rise buildings. But as an international city in the true sense of China, its unique urban culture and commercial civilization make people feel like spring breeze, and really feel the warmth of "going home"! When my friends and I strolled along the bustling commercial avenue and walked on some old asphalt roads, we saw countless "Chinese quintessence" calligraphy shops and Chinese-style street advertising art exhibitions, and what we saw in front of us was a pleasing cultural landscape of China!
,
After a century of vicissitudes, Hong Kong Island, where eastern and western cultures complement each other, is changing our prejudice against her "cultural desert" with its unique commercial civilization. For a long time, there has been a contention in the design field that fashion design is "national" and "world-wide", and the fashion trend in Hong Kong Fashion Street has also brushed away the gray of theory for us. Of course, the deepest feeling is the well-known Hong Kong International Fashion Festival. This fashion event, which represents the highest level in the Asia-Pacific region, is an international fashion "brand" that makes China people with yellow skin and black eyes proud!
,
The Hong Kong International Convention and Exhibition Center, which undertakes the Spring and Summer International Fashion Festival, is located in the famous Victoria Harbour. From a distance, it looks as magnificent as the Shanghai Opera House. Yes 1997 is a memorial building for the return of Hong Kong, which can be regarded as a masterpiece with a history of 100 years. We are in it and feel that the sky is high and the clouds are light, and the inside and outside are bright; If the garden borrows scenery, the artistic conception is far away. The design of the exhibition hall is as high-tech as possible, and the creative idea of attaching importance to the metal glass structure of science and technology is adopted, which makes people look around, and the green hills are like beautiful mountains and rivers; Water and the sky are the same color, you can see them at a glance, and your mood does it one brace up! Let the guests participating in the exhibition and watching the exhibition touch the "scenery", with more oriental humanistic care of "harmony between man and nature" and less market-oriented "businessman snobbery". This is the wonderful structure of Hong Kong exhibition planning!
,
In the exhibition "porch" on the second floor, we can see that the "atrium" of Hong Kong fashion show is quite creative. Design is closely related to fashion, and the background treatment fully embodies the "minimalist" design style, which can be described as cherishing ink as gold. The designer set up the "China Red" booth at the entrance of the booth, which is full of national style and festive meaning. Under the main heading, a set of static display series of white evening dresses, pure and clean, should be the best interpretation of drawing lessons from the western "international" dress culture! This combination of Chinese and western display creativity accurately and vividly analyzes the psychological process of Hong Kong Fashion Festival and the integration of "nationalization" and "internationalization" of Hong Kong designers. At the same time, this group of ideas let us appreciate such a "meaningful form": the designer skillfully uses texture contrast, tassel decoration, lace winding, structural exaggeration and other techniques, supplemented by the popular white combination in the coming year, which forms a strong contrast between the "complexity" of modeling elements and the "simplicity" of achromatic color plain color, echoing the modeling of the elder sister in Hong Kong wearing a white evening dress opposite, and its products are elegant and colorful. In addition to the head of chin, there is also a magnificent and spacious silver screen, which always conveys the talents of Hong Kong fashion elites. Which group of award-winning works has successfully interpreted the brilliant today and tomorrow of the fashion kingdom, and it is really amazing to be in it! The design theme of the outer hall of the whole exhibition hall is distinct, dynamic and static are appropriate, and the combination of reality and reality is full of artistic appeal. Compared with the extravagance and waste of many fashion festivals in the mainland, it fully reflects the maturity of the organization and planning of fashion festivals in Hong Kong and the high development of fashion industry.