So how to improve the store's natural search traffic? If you want to have natural search traffic, you must do what we usually say: show and click!
First of all, show
1, the keyword in the title
You don't even have this keyword in your title. How can you be searched? And if your title is unpopular or the competition is fierce, you have no way out, so how important it is to do a good job.
2, keyword weight
If you want your product to rank high in this keyword, you should accumulate your keyword weight as soon as possible.
Popularity weight: buyers search for this keyword to see your product, and then generate clicks.
Sales weight: the buyer enters the store through this keyword and then makes a purchase.
Service weight: after the buyer buys, he confirms that he has received the goods with five-star praise and generates a complete keyword weight.
All three steps should be done well, and each step is only crucial. If you can't do it well in one step, the effect of weight gain is minimal.
Second, if you want to get traffic on the basis of clicking again, then you must have a high-click main picture to attract customers.
If you want to make a high-click main map, you must highlight the marketing points and selling points of your products on the main map. For example, if you sell small household appliances, customers are not only concerned about safety, power consumption and prohibition of use. Then you must reflect all these things on your main map.
You see that most people write about saving electricity. You mainly emphasize safety in the main picture, which is different from others, so your main picture will not attract others' attention.
At this time, you will find that free search traffic is slowly coming in. The higher your weight, the more visitors you will have. At this time, if you push the through train, your product may explode.
So, don't be afraid if there is no natural flow. The main thing is to find a solution, so everything is easy to solve. These things are all experienced by presbyopia, which can solve these problems well.
If you want to know more about Taobao, you can review my columns, answers and videos, which can help you avoid detours and step on pits in Taobao. If you don't understand anything, or have questions about the operation, I will answer them for you at the first time. And there is a lot of information waiting for you to deduct 1 for free!
As the favorite of all Taobao sellers, natural search traffic can be influenced by many factors. Taobao can give you more natural search traffic only if the store has enough transaction volume.
However, many shopkeepers will also find that the same through train may not get as much traffic as its rivals.
I am bent on rapidly increasing store traffic and improving the conversion rate. But in this way, although the traffic through the through train is large, it will also make the production ugly.
So, today we will talk to you about some skills to quickly increase store traffic:
1. optimized the title without increasing the number of visitors?
2. Does the loading and unloading time have a great influence on the flow?
3. What should I do if the store explosion traffic drops?
First, the title has been optimized, but the number of visitors has not increased?
After learning a lot of e-commerce knowledge, many shopkeepers know how to optimize the title, and then do practical exercises to add selected keywords with high sales volume and many collections to the title.
At this time, you will find that the exhibition did go up, but the real visitors did not increase. Why?
This is because, only the title is optimized, and the first picture and details page of the baby are not modified accordingly.
We optimize the title so that the baby can get more displays, but not necessarily clicks. The main factors affecting clicking are linked to the baby's main picture.
For example, we saw a keyword, "The dress is white", and all the data are very good, which is consistent with the relevant situation of our baby, and we want to add our product title.
But if we don't modify the main picture and add this keyword directly to the title, there will be problems.
Search for "dress white" in Taobao. In the first four pits, only the first baby is white, and the others are black. For consumers, this is not in line with their own expectations, the opening rate will be reduced, and there will be fewer natural visitors.
Second, does the loading and unloading time have a big impact on the flow?
"Taobao is now under the thousand-person mechanism. Can I choose the time freely?" This is something that many shopkeepers are puzzled by.
In fact, this problem needs to be treated in different situations.
If it's a cat shop, you don't have to worry about the baby going up and down. For Tmall, the baby is always on the shelf.
However, for store C, the impact of some new products on traffic is still relatively large.
For example, clothing, in fact, the current baby will not have a great impact on the shelves; However, in practice, it will be found that the flow of products such as facial cleanser will be significantly higher at night than during the day.
Nowadays, in front of Taobao, the time of ups and downs is not so important. What has a greater impact on traffic is accurate crowd labeling.
Baby labels constitute the labels of the whole store, and the accuracy of label attributes will directly affect the matching crowd flow.
The same is true for Tmall stores. Even if you are a cat shop, you haven't optimized the baby label. Even if you have been weighting, you won't get more effective traffic. 、
Third, what should I do if the store explosion traffic drops?
Many shopkeepers are very flustered when they see the decline in the flow of explosive baby in their stores. Indeed, traffic directly affects transactions.
In the face of the decline in explosive traffic, we must first judge the market, and then go to see the marketing activities of competitors to find out the reasons for the decline in traffic.
After the explosion has problems, it is passive to find the cause.
In fact, you can develop some small explosions after the explosion in the store as a flow aid for the explosion. At this point, if there is a problem with the explosion flow, it will not affect the flow of the whole store and stop the loss in time.
More traffic is naturally a good thing, but how to improve conversion and increase production after introducing so much traffic needs to be considered.
In this era when traffic is king, from Tik Tok to Xiaohongshu, traffic is increasingly occupying a core position. So, as a Taobao seller, what are the ways to increase the store traffic? Judging from a recent move of Taobao, you need to log in before you can proceed to the next operation. Taobao pays more and more attention to search traffic. In addition to driving through trains to get traffic, it is also a good choice to use third-party software, such as Old Antelope software. You can contact their customer service to try.
It is impossible to have no natural flow at all. Even new stores or poor quality stores seek traffic to some extent. In this case, driving is really not recommended. It will cost a lot of money to do so, and it has not had any effect yet. It is suggested to make some small words with precise words, which is what everyone says.
The natural flow is weakened and the level is improved.
Recently, it was found that some businessmen drove to drain water, and always replied that driving was useless. Sometimes driving not only failed to drive natural search, but also reduced natural flow.
In fact, the through train, as a paid promotion tool, certainly has its role, otherwise the through train would not have been welcomed by merchants for so long.
For example, the store I recently operated is a through train-driven search. At present, after driving search, it has begun to gradually reduce the daily limit and rely on natural search to achieve sales.
As can be seen from the screenshot, the conversion rate of through train is higher than that of natural search, so even if the limit of through train drops, it will still promote natural search.
Therefore, the reason why the through train search has no effect is mainly the problem of everyone's operation.
There are generally two situations that lead to the decline of search traffic due to the operation problem of through train: first, the decline of traffic caused by the through train affecting the acquisition of baby search traffic; Second, the through train lowered the baby's data, which led to the system actively reducing the baby's traffic supply. These two situations are different, and the reasons are different.
Today, I will give you an analysis of the causes and solutions of these two situations.
1, traffic conflict
Traffic conflict is the first case. When the through train ranking is similar to the natural search ranking, the through train will suppress the search traffic in a high probability. In this way, it is normal for free search traffic to decline.
Having said that, let me clarify the display mechanism of the system when the natural flow conflicts with the through train position.
When the natural flow conflicts with the position of the through train, we need to divide it into two situations:
① Both the through train position and the natural search position are in the first place, and the natural search position is displayed by default;
② Except for the first case, the system will display the position of the through train by default.
Baby, both the downstream and the through train are the first or a few, so when the two positions conflict, the through train will seize the downstream and lead to the decline of the downstream.
Since the system stipulates that the position of the through train will be displayed by default in the case of conflict between the two, it is necessary to avoid this position display as much as possible.
So how can we avoid it? Mainly from three aspects.
1, keywords
In order to realize the conflict between through train and natural flow, they must first appear under the same keyword. So we can choose different keywords in two channels to get traffic.
For example, the keywords used in the through train should not be the keywords in the title.
However, in the early stage of the baby, under the condition of low weight, our through train can still be promoted with the same keywords as the title. Because our through train slot is in front at this stage, there is no need to worry that the through train slot will conflict with the natural search position behind. By using the same keywords, you can quickly improve the sales weight of keywords.
In addition, there is another situation, when the keywords of our through train are widely matched, there will be a certain probability to affect the location of natural search. In view of this situation, we can either change the rough matching to accurate matching, or we can see the second point I will talk about next.
Step 2: Location
Before we say the location, we should make it clear that the two do not mean that getting stuck in the same location will conflict. As long as there are duplicate products in 3-5 adjacent locations, the conflict mechanism will be triggered. The reason is that letting consumers see the same product repeatedly in a short time will bring them a very bad consumption experience, so the system needs to avoid this situation.
So how can we avoid it? Simply put, when the natural search position is in the front, our through train position is automatically behind; When the natural search position is backward, our through train position will automatically lean forward.
3, creative map
As I said just now, the reason for the conflict mechanism is that letting consumers see repeated products in a short time will bring them a bad consumption experience. Therefore, by changing the creative map and the main map, we can distinguish them and weaken the sensitivity of users to duplicate products.
This is why the creative map must be separated from the baby's main map, which has been emphasized in previous articles.
2. Data impact
After analyzing the traffic conflict, we should consider that the through train lowers the baby data, which leads to the system actively reducing the baby traffic supply.
Generally speaking, if you want to pull up data through the through train, it is a prerequisite that the data of the through train is better than the data of natural search. If the data of the through train is not as good as the natural search, it will lower the baby's data as a whole, resulting in poor performance of the baby, and the system will naturally reduce the baby's traffic supply.
There are many data to consider, but the most important ones are click-through rate, collection purchase rate and conversion rate. After these three points are done, our through train has the potential to pull up products. After that, by enlarging the amount of data and making it really have the ability to pull the search, we can achieve the purpose of pulling the search.
It seems simple to say, but it is not easy to do all the data well. We need to focus on accurate people, and reduce unnecessary clicks by refining each link user in terms of keywords, people, regions, time discounts and so on.
I won't elaborate on how to improve the data effect of the through train. If you want to know, you can consult me or click on my home page to see my previous content.
Generally speaking, the second situation is the main reason for the drop in traffic after the through train. So when the traffic drops after driving, we can diagnose the reason through the above data, and then optimize it to reverse the downward trend of traffic.
Taobao stores have no natural traffic except through train traffic.
It shows that you have not made good use of the traffic attracted by the through train, and the traffic structure of the store is too single. Once the through train is stopped, it will affect the sustainable development of the store.
If we can't generate sales, then competing stores will divide up the traffic, and our situation will become very embarrassing.
A good store flow structure is the key to support the sustainable development of stores. The single traffic structure is very unstable. Now which store's traffic entrance is not diversified, we still have to leave a way out for ourselves.
In fact, the data accumulated by the through train can effectively boost the natural search traffic. Although this function is gradually weakened by the platform, it can be used by some means.
Through train keywords correspond to title keywords, product attribute words, etc. After the effective conversion of through train keywords, data will be generated, roi will be improved, and the weight of single items will be effectively accumulated. As far as the current situation is concerned, it is necessary to assist the manual filling method, increase the keyword ranking, strengthen the alliance, rationalize the store traffic structure, and expand other traffic channels in order to turn the corner.
Of course, this is just an operational idea. If you have other ideas, please share them. Taobao sellers still have to absorb the essence of other people's ideas in constant communication in order to keep "advancing with the times".
gravity flow
The importance of Taobao SEO optimization;
1, the market competition is big: Taobao is such a big platform, and the competition among merchants is becoming more and more fierce. However, not all babies have the opportunity to display on such a big platform. For example, a search for "down jacket girl" shows 5,542,400 treasures, while the search results page can only show 48* 100 pages, and the rest are tens of thousands of filtered treasures.
2, accurate search traffic: compared with other off-site search traffic, or traffic from mass-sending Want Want information, the keyword search traffic in the station is the most accurate. The search from Taobao comes from users who have certain purchase intentions, and this part of high-quality traffic is a must for sellers.
3. Steadily increase store sales and weight: A healthy store should focus on natural flow, which is the most important source of store profits. Only by increasing the natural flow can we increase the sales volume of the whole store and steadily increase the weight of the baby, and the store will enter a virtuous circle.
4. Avoid being downgraded in violation of regulations: the unreasonable operation of the store is easy to touch the high-voltage line and be downgraded, even affecting the whole store. Therefore, if SEO can be optimized correctly and effectively, it will get more natural traffic and the store will avoid being punished.
How to optimize SEO effectively
1, optimization of loading and unloading time
Loading and unloading time is very important for obtaining the traffic of market stores. In the last few minutes, babies can get a very high ranking. On the home page, you can often see the treasures of small shops with low sales. Being able to have such a top ranking is closely related to the time of taking off the shelf. Usually, the passenger flow decreases from Monday to Sunday, and the passenger flow is the largest on Monday. It is subdivided into 24 hours, with the highest flow at 8- 10 at night. Of course, different categories will be different.
Yan Jige summarized the matters needing attention in optimizing loading and unloading time:
① All the treasures in the store should not be put on shelves collectively, but should be put on shelves in batches. The best baby should be on the shelves during the rush hour. The baby will be put on the shelves in 6/7 days, and will be allocated 9 hours a day. The main product will be put on the shelves on Monday, and the second baby will be put on the shelves on Saturday and Sunday, so that the whole store baby can make plans.
② For the newly-started shops, the word-of-mouth of the shops has no advantage, and the baby has no certain advantage. You can try to stagger the peak hours. Because the peak hours of peers are basically the same, they may not rank high at the peak of traffic, so they cannot compete with the strong ones. At this time, you can try another way, such as putting it on the shelves on Friday night, and you may get more gains by avoiding competition.
③ Based on the data, focus on analyzing the visitors in your store, and combine their living habits to optimize your shelf time.
2. Title and attribute optimization
There are many factors that affect Taobao search, among which relevance is one aspect. The baby's title is a kind of relevance, and there are attributes that affect the relevance of the title. Many factors are interlocking. When publishing the baby, the attribute must be filled in completely, and the title can be better optimized if the attribute is improved. Attributes must be optimized in combination with the best-selling attributes of peers. For example, the style can be Korean or commuting, which attribute Taobao prefers.
The titles of 30 Chinese characters must not be wasted, spaces should not be left, and repeated keywords should not be piled up. Title optimization should pay attention to the fluency of sentences and consider the position of each keyword. Combined with brand, style, version and other factors, the title combination words are: hot search words+attribute words+core words+promotion words. When changing the title, don't make other changes, such as the main picture, attributes and details.
3. Window recommendation
Window recommendation is ignored by many businesses. Don't underestimate this window recommendation, if you play well, it will have unexpected results. Merchants can use some software to set window recommendations, so it is not so troublesome to set them manually one by one. They can lock in the main funds that have been recommended, or set up treasures that have never been recommended, and try to use windows on important treasures.
Each window is a business card of the store, and the recommended baby will have more exposure opportunities. The window recommendation is combined with the optimization of the off-shelf time, and the baby that is about to be off the shelf is also recommended in the window, and the chance of baby exposure will increase several times. It is suggested that the baby should be taken off the shelf quickly, preferably cheap and beautiful, so as to attract more traffic clicks.