At present, most institutions mainly have the following three levels of confusion in site selection:
1. Site selection is based on feeling, without scientific basis, and the risks are very high.
Use years of experience and intuition to determine store locations. Often the reason is unclear, and success or failure is often attributed to Feng Shui issues. When it comes to my own site selection experience, most of it is based on fate or feeling. There is no scientific basis and the risk is very high.
2． It is difficult to obtain store locations in mature business districts, and the lack of investment return forecasts leads to failed decision-making.
Prosperous shops often last for three generations and rarely change hands. Store locations in mature business districts are hard to find, and rents and deposits are high. If you cannot accurately predict the investment income when choosing a store location, the rental cost will be high. A profit margin higher than that of the industry will lead to store failure.
3. Lack of systems and norms. Site selection becomes the biggest problem when expanding.
In order to reduce costs or avoid strong competition, choosing sub-commercial districts for deployment often ends up filling holes or marrying others because they cannot scientifically and accurately predict the maturity opportunities of commercial districts.
So how should educational institutions choose locations? Suggestions from Fengge calligraphy teacher:
1. Convenient transportation
Transportation issues are very important to everyone. Whether the transportation at the location of the education and training institution is convenient or not is a direct impact One of the important factors for customer flow.
Generally speaking, the number of customers entering a store is proportional to the local traffic flow. Bustling commercial districts have very convenient transportation, and there are often many bus lines to choose from, making it convenient for customers to come to the store for consumption.
2. Good environment
A good environment does not mean that the flow of people is good, but that the area is relatively quiet and the environment is relatively simple.
When setting up an education and training institution, you need to do some market research when choosing a residential area or a commercial street. For example, whether the residents have many children, whether they are permanent residents or mobile residents, etc. need to be understood in detail.
The focus of the inspection is that it must be a place with a particularly large flow of people.
In order to give your children a safe and comfortable environment, remember to open your store in train stations, bus stations, snack streets, etc. These places are too dangerous. Residential communities, kindergartens and communities are very suitable for opening schools. Firstly, you don't have to worry about not having customers, and secondly, the environment is safe and quiet.
Having a stable training location is very important for education and training institutions. Constantly changing addresses will not only lead to the loss of students, but is also detrimental to the long-term development of training institutions. With the rapid development of cities, old city renovation is something that may be encountered in business operations. When opening a training location, you must first investigate and understand the local urban planning situation to avoid setting up in "dangerous" areas that are prone to demolition.
When renting a house, you must also investigate and understand the use of the house, such as the construction quality, whether the owner of the house has property rights, whether it can be registered, whether there are any other debt disputes, etc. In addition, you must contact the property owner Build good relationships. Ignoring these details often leads to the failure of the organization and brings huge losses to itself.
In short, if a training institution wants to select a good location, it needs to check at all levels, consider the specific conditions of the location and the institution itself, repeatedly consider the location, and try to select the best of the best.