Dipai's brand recognition

The first generation LOGO of Dipai adopted the imperial seal form used by the emperor as the basic graphic, and the font of "Di" also adopted the traditional calligraphy of China, which fully demonstrated the true colors and charm of the Chinese nation, and all the relaxation rooms were permeated with the leadership style of the emperor. It inherits the rich heritage of China's 5,000-year-old culture, carries the wind of kings, and is a microcosm of kings' culture.

The second generation LOGO is taken from the seal script of China's calligraphy "Six Books", which symbolizes the brand's respect for the 5,000-year-old Chinese civilization and the fashion trend based on national culture and clothing, so that the world can know more about China's national culture.

The third generation LOGO is the latest symbol of the imperial brand, which symbolizes the grand view of the world and the spirit of imperial leadership that embraces the mind of heaven and earth. The surrounding lines represent the boundless territory, and the prominent lines on all sides represent the coordinates of east, west, south and north, implying the continuous expansion of the territory and the endless pursuit of dreams; The core part is the combination of hieroglyphics and Chinese printed characters. Lines form a throne, standing in the center, facing north and south, showing more authority and majesty.

DiKING is a combination of the capital letter DI of the Chinese phonetic alphabet "DI" and the English meaning "KING" of "Wang", which symbolizes the brand's respect for eastern and western civilizations and is the crystallization of the collision and blending of eastern and western cultures and arts.