In daily study, work and life, many people are familiar with some widely circulated couplets, which are developed on the basis of ancient "Fu Tao" and "antithesis". The earliest Spring Festival couplets in China appeared more than 1000 years ago. How are couplets usually written? The following is my plan to send couplets to the bank during the Spring Festival, for your reference only. Welcome to reading.
The bank launched the Spring Festival couplets plan 1 1, xxx Spring Festival couplets at the end of the year.
Theme: From famous Spring Festival couplets, millions of red envelopes. Activity time: 20xx February 8-February 15.
Active object:
1, an old customer who has already made a deal in the previous period;
2. Pre-registered prospective customers;
3. Call the customer in the early stage;
4. Visit customers during the event.
Venue: xxx Sales Department Activities:
This activity is mainly divided into: well-known writers write Spring Festival couplets on the spot, choose Spring Festival couplets according to customer needs, and send glutinous rice to old customers.
Activity flow:
Before 8: 00, all staff, get ready for the reception; 8 8: 10: 0 The on-site influence equipment of the sales department opens the foil atmosphere.
At 8: 30, famous artists began to write Spring Festival couplets on the spot (you can write a small part first and show it later, depending on the scene);
At 8: 30, old customers began to register and distribute glutinous rice. Details: maintain the order of the site, implement the activity plan, register the gifts (glutinous rice), receive new and old customers, and grasp the deal with new customers with the help of the atmosphere of the site.
Active materials:
Background board (combined with the event site), XX exhibition frame (preferential policy), rainbow door (banner) and a set of audio equipment.
Pen, ink, paper, inkstone, red paper for Spring Festival couplets, desk
Gifts: glutinous rice, Spring Festival couplets, handbags (project leaflets, playing cards, cartons), customer registration forms, and gift distribution registration forms.
Old sales offices spray cloth to promote Spring Festival couplets advertisements. Activity budget
II. xxxx Township Outreach (Tour) Plan
A. Purpose of the activity
During the Spring Festival, a large number of potential buyers concentrated on returning home. In order to increase the incoming calls and visits of the project and promote the sales of the project.
B. Venue
Distribution analysis of customers and calls/visits in the early stage of this project. Togtoh is the meeting point of every party. At the same time, street sweeping work will be carried out in township streets.
The selection of towns and villages is drawn up by the marketing department as the following five towns and villages: Changfen, Xunying, Gucheng, Liu He and Shuanggou.
There are four people in the county, sweeping the buildings in the whole city, sweeping the streets in different areas every day and making spot checks. Years ago, the bus station designated a single event, and two fixed people distributed leaflets at the bus station.
C, activity time
According to the township market situation, the time is tentatively set as follows:
Note: Before visiting villages and towns, it is necessary to make a field survey to determine the visiting place and apply for filing.
D, sweeping the floor in the county seat
Time: February10-February 15, and the whole part was swept in 6 days. Cost: 60-80 yuan per person per day.
E. Bus to distribution of stations
Time: February10-February 17, distributed every morning and afternoon to ensure that returnees know the situation at the first time.
Cost: 2 people, 60-80 yuan per person per day.
F. Event theme: Xiwan International pays 30,000 yuan down to let love go home.
G, publicity methods
1, live performance, performance+quiz;
2. Bee delivery order+street sweeping order in the market center;
3. On-site registration and consultation of property consultants.
H, activity content
1, live performance
2. Prize-winning Q&A (DM sheet will be issued before the activity, and simple questions will be asked according to the content of DM sheet)
3. On-site consultation of property consultants K, site and site layout
1, performance area: performance location and venue layout (determined by the activity company)
2. Consultation area: one consultation desk and two chairs; Handbag (including DM, paper painting and playing cards); Signature pen, customer information registration form, etc.
L, activity flow
M, gift
1, interactive gift: playing cards;
2. Question and answer gifts: playing cards and paper boxes;
N, on-site personnel arrangement:
Progress in the Preparatory Work of verb (abbreviation of verb)
The activity company, performance content, Yanzhen, various gifts, materials and booths are counted, confirmed and loaded the day before Yanzhen.
Third, live advertising.
Building A, No.8 and No.9 do wall advertisements with red background and yellow characters.
1: XXX pays down 30,000 yuan to let love go home, with the theme of 8900000.
2: XXX, 3,990 yuan/sitting on the priceless waterfront.
Installation time: February 10
Contact the crane driver and hoist it with a crane.
Corner fence
In order to better show the project, the part of the corner wall that blocks the billboard is removed to show the role of the billboard more comprehensively, and three pieces are made into one piece.
Theme: LOGO
Living by the water does not dispute the welfare of mountains and lakes during the Spring Festival, and 200 yuan is reduced per square meter.
C. Banner 200
Theme: Xiwan International Pure Waterfront Sightseeing Room, the main town is around 200 yuan, and each floor will be lowered during the Spring Festival.
D the leaflet was printed on February 6th and arrived on the morning of the 9th. All leaflets numbered 10 have been put in place. Quantity: 50,000 copies.
Scheme 2 On the occasion of the Spring Festival of 20xx, in order to further enrich the spiritual and cultural life of cadres and workers, show their spiritual outlook and create a United and harmonious team spirit, it is planned to hold a Spring Festival Gala on the eve of the Spring Festival of 20xx, and the following activities are proposed:
1. Organizer: Municipal Finance Bureau and XX Bank.
2. Activity time: tentatively set at 7: 30-9: 00 pm on Friday, February 1 Sunday, 20xx.
Three. Location: to be determined.
Four. Participants: Municipal Finance Bureau 155 (including retired veteran cadres); XX bank related personnel, about 300 people.
Verb (abbreviation of verb) activity content
1. Moderator: 1 male moderator and 1 female moderator from the Municipal Finance Bureau and XX Bank respectively.
2. Program arrangement: The whole party is controlled at about 90 minutes, and about 10 programs are planned. Among them, the Municipal Finance Bureau selects 3-4 schemes, and XX Bank selects 4-5 schemes.
3. Form of party:
(1) Set up the lottery link: set up two special prizes to reward 500 yuan items; First prize 10, rewarding 300 yuan goods; Second prize 20, reward 200 yuan goods; There are 30 third prizes, and the value of the reward items is 100 yuan. All awards are drawn by the leaders of the two units.
(2) Set interactive game links: insert 1-2 rounds of interactive game props into the program.
(3) The songs are interspersed with ballroom dancing performances.
(4) Invite leaders to improvise.
(5) Set the program performance award and game participation award, and give small gifts to all those who perform programs and participate in interactive games on stage.
Matters related to intransitive verbs
1, set up an activity preparation working group. In order to organize and coordinate the whole activity, it is planned to set up an activity preparation working group. The team leader suggested that the leaders in charge of the two units should be responsible, and the members should be composed of relevant personnel of the two units. The working group consists of three groups: planning, meeting and logistics. The program group is responsible for program arrangement, audit, interactive game setting and other related work, the conference group is responsible for stage design, venue layout, party venue, and the logistics group is responsible for logistics support such as goods procurement and audio equipment.
2. Event souvenirs: prepare a souvenir for all participants and set it according to certain standards.