Today, with the emphasis on "cultural concept", the "interesting" auction is not only a high-priced boutique, but also a breakthrough when it is difficult to collect, even if it is a four-sentence poem with the word 16, from the cloud tower to Liang Qichao's old collection, and then to today's Lu Xun.
But for the buyers who bid on the spot, the so-called sigh is that the auction money is really hard to earn! It is often ridiculed that rich people really don't hesitate to die. They started filming at 7: 30 pm and remained highly nervous for six hours. From the auction of 1 10 in the spring of 20 15 to the auction of 160 in the autumn of 20 15, if the "unfortunate" collection to be auctioned is behind, it will probably be a sleepless night.
Concept of "big night show": 6 hours, 530 million
Nearly 160 lots, including ancient paintings and calligraphy, paintings and calligraphy specials in modern and contemporary dynasties, finally achieved a total turnover of 530 million yuan after 6 hours of auction, with an average turnover rate of 89%. Among them, 66 lots of modern painting and calligraphy were sold for 293 million yuan, with a turnover rate of 92.42%; The turnover of 25 works of ancient calligraphy and painting night show was 65.438+0.4 billion yuan, with a turnover rate of 92%. The turnover of 68 pieces of calligraphy in the past dynasties was 654.38 billion yuan, with a turnover rate of 83.82%.
Jin Nong lacquer book He Fu? 6.325 million yuan.
Compared with the transaction price of 560 million yuan created by 20 15 spring auction 1 10 night auction, although the transaction price of autumn night auction did not exceed, the most obvious feature of the auction was its high transaction rate. According to the statistics of the reporters of Yachang Art Network, more than 80% of the lots were sold beyond the highest end estimate. There were not many tens of millions of lots auctioned that night. In the two special exhibitions of calligraphy and painting, Fu Baoshi's "Morning Glory of Furong Country", which debuted for the first time, was sold for 34.5 million yuan; The work "Smoke Tree Pavilion" by He Yi, the director of ouchi in Qing Dynasty, was the only lot with an inquiry before the auction, and it was finally sold for 25.53 million yuan. Other lots are concentrated between 500-100000, and it is this part of the price that guarantees the auction result that night.
If there is a horizontal comparison, it will be found that this is more and more in line with the setting of the guardian's grand view night. In the traditional concept of evening show, only the items with high prices or even the value to be inquired will appear, but just like the tablet computer in Guardian auction and the painting project in New China, the setting of calligraphy evening show in Shi Kuang auction fully shows the strength of the company.
Long before Shi Kuang initiated the calligraphy night of past dynasties, Dong Guoqiang was already a "master of calligraphy" in the circle. Dong Guoqiang, who has always placed high hopes on calligraphy works and the market, finally proved his judgment through four consecutive seasons of auctions. Indeed, calligraphy works were neglected in the past. In Dong Guoqiang's words, it is "too cheap", which means there is no market. It was not until the art market really appeared around 1993 that calligraphy and painting came into being.
He Yi Tobacco Tree Pavilion is 25.3 million yuan.
In the auction that night, Huang's "Old Travel Notes" was sold for 8.05 million yuan, becoming the highest-priced lot in the audience. Jin Nong's lacquer book "He Fu" and Wen Zhiming's "Running Script Self-Writing Poetry" were sold for 6.325 million yuan and 6.095 million yuan respectively, ranking second and third in the transaction price of this special exhibition. Lu Xun's 16 calligraphy, which was popular before the auction, was also sold for 3.04 million yuan. This lot is a perfect combination of culture and auction target, and it is also a perfect case of popularizing the concept of "calligraphy night show" in Shi Kuang.
"There is always a regression process in the art market. The slow return of some things is related to the threshold of art itself, such as ancient calligraphy and painting. The reason is that this category is too difficult to understand. Although many entrepreneurs are interested in art, they are limited to buying fidelity works directly from living artists. For these works, it is also a process of slow guidance. Moreover, from a cultural point of view, the return of artistic value is bound to appear in ancient calligraphy and painting.
Lu Xun, who is "not very lovable"
For the reporter of Yachang Art Network, what impressed me most in the auction that night was not the high-priced lot, but the interesting things in the auction process and the collectors' understanding of the cultural concept of the lot.
Lu Xun's calligraphy? 3.04 million yuan
As mentioned above, Shi Kuang is promoting the idea of calligraphy in past dynasties. The contents of Lu Xun's calligraphy works photographed this time are four sentences: "Put down the butcher's knife and become a Buddha; Put down the Buddhist scriptures and kill people on the spot. "Lu Xun's calligraphy is rarely circulated among the people, and it can only be described as' rare' in the collection world. In the live auction, this work was arranged in the middle of the calligraphy evening, and the pre-auction valuation was 800- 1 10,000 yuan. Judging from the price of social and cultural celebrities in general, the price of 16 is "not low", but it was finally sold at the live auction for 3.04 million yuan. The discussion after the result of this transaction is really the key to the heated discussion.
After the auction, Dong Guoqiang wrote in a circle of friends: "This price is far below my expectation. After the auction, I asked several people why they didn't buy Lu Xun. The answers are all the same, and the words are not good. Don't ask Lu Xun to write a few auspicious words? " After such doubts, collector Li Li also gave his own opinion. He believes that the pre-auction valuation is too low, because Lu Xun's works lack pricing indicators and the starting price is too low, which lowers the mood of buyers before the auction.
Zhu Yunming? Chen Qingbiao? 5.52 million yuan
On second thought, Shi Kuang Auction has already become the authoritative company of calligraphy works in the past ten years, and even mastered the pricing power. Just like the calligraphy works of the Southern Song Dynasty auctioned last season, it is also a lot that has never appeared in the auction. There is no so-called pricing index, but in the end, the transaction price of Sima Yi in the Southern Song Dynasty was as high as 20 million yuan, which was really the feedback from the market. This kind of cultural auction has always been Shi Kuang's strong point. Although the auction price was much lower than Dong Guoqiang's expectation, other buyers in the circle of friends reacted differently, almost sighing. 16 small calligraphy works can reach 3 million! Moreover, they made fun of a lot of meaningful things about Mr. Lu Xun.
The reason behind it is that there is still a deviation in the understanding of the concept of cultural auction. As early as the auction preview, Xu Yan told reporters that Lu Xun had studied a lot of Buddhism in his early years and had a deep study on the philosophical connotation of Buddhism. In this calligraphy work, the first two sentences of Lu Xun's calligraphy, "Put down the butcher's knife and become a Buddha", are widely known. However, when Lu Xun's pen tip turned over, he wrote, "Put down Buddhist scriptures and kill people on the spot", but it was extremely critical and ironic, with Lu Xun's consistent characteristics of profound thinking and sharp words.
It seems that this "not very pleasing" calligraphy work of Lu Xun will have this price, and the highly critical and ironic cultural auction can't be the second confession work in the Southern Song Dynasty. But this obviously does not affect the media coverage of Lu Xun's calligraphy works. After all, this 24×20cm Lu Xun calligraphy auctioned for the first time has far exceeded the price itself in terms of cultural value.
Different Effects of the First Auction of Fu Baoshi
In the evening auction, the most eye-catching thing must be the most expensive lot. Before the auction of Lu Xun's works, this Fu Baoshi's debut in the field of "Morning Glory in the Lotus Lake" became the focus of attention, and the high price was already doomed, but in the end, the sky-high price of 30 million yuan still made the scene dizzy.
Fu Baoshi? Morning glory in hibiscus? 34.5 million yuan
As the cover of the opening ceremony of 1996 in Rong Baozhai, Fu Baoshi's proposition creation is the first time that this work has appeared in the market. In the auction that night, the reporter also found that one of the collectors seemed to be "winning the prize" and had been paying attention to the Fu Baoshi fine products hanging next to it. Sure enough, in the live auction, the auction started at 6.5438+0.2 million yuan, and it took only a few efforts to pay 29 million yuan. Under the storm of Dong Guoqiang's "8888" telephone, the buyers at the scene pressed hard and nodded to the auctioneer "One more bite". The auctioneer offered 30 million yuan, which became the first time for the audience to get applause. Perhaps the momentum of "30 million yuan" affected the mood of other bidders at the scene. After Dong Guoqiang's withdrawal from the competition, the auctioneer will announce that 30 million yuan will be dropped. The buyer suddenly jumped out and said "29.5 million yuan". Just as the auctioneer made eye contact with the client, a buyer behind the venue suddenly jumped out of "30 million yuan" and the audience burst into laughter. The auctioneer also joked that sometimes it's so easy to pass and asked the buyer if he wanted to add "500,000". Obviously, the potential buyer didn't expect Cheng to give up halfway and finally give up this moment.
I believe this auction experience will make potential collectors lose for a long time, especially the first-time Fu Baoshi boutique on the market. Today, there are more and more "familiar faces" in the market, and such fine products are really rare. On the other hand, compared with the 3.04 million yuan of Lu Xun's works, the 34.5 million yuan of Fu Baoshi's propositional composition clearly reflects the different cultural values in the art collection.
Xu Beihong? Cooper Shuangjun? 17825000 yuan
In the comparison between Fu Baoshi and Lu Xun, no matter how deep the culture is, it will be difficult to find another Lu Xun in terms of market rarity, while Fu Baoshi's works with similar themes are believed to be on the market, which is probably what Dong Guoqiang often said in an interview. It is extremely rare for an auctioneer to deal with lots of historical value with temperature.
In addition to focusing on the cultural concept lots, the auction hot spot of the night is definitely inseparable from the collection hot spot-the collection hot spot recorded by Shiqu Baodi in ancient calligraphy and painting. The collection upsurge brought by two special exhibitions of the Forbidden City Shiqu Baodi should not be underestimated. In the auction that night, A Qing He Yi's work "Smoke Tree Pavilion" was sold for 25.53 million yuan, which became the most expensive lot in ancient calligraphy and painting that night, and this work was among them. He Yi, as the general manager of the Qing internal affairs office, tonight's auction results, with the help of Emperor Kangxi's imperial book and the craze of Shiqu Baodi, became the second highest-priced lot in this field after Fu Baoshi's 34.5 million yuan.
Conclusion: No matter how high the price of Lu Xun's works can be, a few of Lu Xun's works are enough to become recorded cultural events in today's society, which should also be the core of Shi Kuang's cultural view and big night show view. For collectors Fu Baoshi and He Yi, there is a saying: casting a thread is still a bully.