First, the combination of two strokes
Connect two strokes in different directions with too many straight lines or arcs.
Second, the indomitable spirit
Make a box and enlarge the highlighted words in the box to the edge. It would look better if the words in it were changed. Words with too thin strokes don't look good.
Third, cancellation.
Connect the characters together, without incision or interruption. There will be unexpected visual effects.
Fourth, add decoration.
If a character is too monotonous, add dynamic decoration to its edge to see if it looks good!
Five, stealing columns.
Cleverly change a character's strokes into circles, triangles or polygons you like.
Sixth, let O shine.
Clever use of the English letter O or the number 0 can immediately make rigid words vivid and lively.
Seven, the combination of Yin and Yang
The combination of yin and yang will make the eyes stay longer, and it will take more time to make some curve changes, but this design will make customers more acceptable.
Eight, the middle line one.
The strokes in the middle of adjacent characters can also be connected, and the cutting at the intersection will make the LOGO look less abrupt.
Nine, the white line in the middle
Choose the font of rough strokes, draw a white line in the middle of the strokes, and cut where the strokes meet if necessary, so that the original shape of the characters can be displayed correctly.
X. lateral variation
It's a good sign to mark the characters on one side of the line or change them to another color, don't you think?
Because of the role of Chinese characters in logo design, especially the application of Chinese characters in logo design, the logo has the characteristics of oriental culture, so it is particularly important to study the characteristics of Chinese characters in the logo. The graphic features of Chinese characters have different characteristics due to historical conditions, places where Chinese characters are produced and used, and types of Chinese characters. Knowing this, we can easily design signs and make China culture more developed in the world. From the perspective of informationization, visualization and artistry, Chinese characters are undoubtedly a design element with great vitality and appeal. Among many visual communication design methods of signs, the design with Chinese characters as the main element is a convincing and appealing method, with a variety of expression methods and handling techniques.
Logo font design should grasp the characteristics of goods and make proper use of their characteristics when designing signs. For example, you can design a studio logo with brush elements. Logo design should be as simple and elegant as possible, novel and unique, and of course, it should also be highly iconic. Designers should have rich imagination, patterns and surrounding decorations should be divided into primary and secondary, pictures should be harmonious and lines should have rhythm.
What are the design skills of logo fonts? The above are the skills of logo font design. When designing logo fonts, we should not only pay attention to skills, but also make the logo font design original, and we should not copy the existing and famous designs.