1. Seek the combination of fonts and graphics. When designing fonts, you can combine fonts with representative graphics according to specific circumstances to express the content expressed by the fonts. For example, when it comes to time, people generally People think of clocks, and when it comes to love, they usually think of love. However, when designing these representative texts, the corresponding graphics cannot be placed directly in the font. Such a design would be meaningless. Instead, the graphics and font itself must be skillfully combined.
2. The font style is adapted to the expression content. After the text is artistically designed, the text image can become situational and visual, strengthen the language effect, and become a character with certain characteristics and tendencies. Visual symbols. The most basic principle of font design is to pursue font changes while making it easy to identify. The characteristics of font changes include the following aspects:
(1) Hard - strength, solidity, impact, thickness, toughness, and violence. This type of font has outstanding momentum, obvious visual impact, strong personality and clear rhythm. It can be used to express strong confidence and courage, show cohesion and appeal, and give people a visual shock. Because this type of glyph is full of tension, it is more commonly used when expressing exciting and adventurous scenes, such as sports activities and extreme sports themes, as well as in war and disaster movie posters. This type of glyph is also relatively common. Although the creative design of this type of font is relatively free, the unity between characters should be maintained. A group of fonts should maintain a unified change rule, otherwise it will create a sense of clutter. (2) Soft - soft, slender, elegant, close, gentle and elegant. This type of font is suitable for expressing delicate emotions, such as emotional design themes, female design themes, public welfare design themes, etc. Through soft curves, the text itself can be displayed to a greater extent, and the emotions between people and words can be formed through visual feelings. ***Ming, to achieve the best results. (3) Old - serious, upright, formal, neutral, regular, traditional, simple and nostalgic. This type of font is relatively common in brand fonts, giving people a full and substantial sense of trust and persuasiveness. It maintains a regular font shape, performs moderate stroke modifications within the font, seeks breakthroughs in rigor, and seeks innovation in rules.
3. Carry out appropriate font deformation. Font deformation is the most common method and means in font design. There are many methods and techniques for font deformation, including substitution, superposition, superposition, sharp corners, etc. Broken fingers, staggered connections, squareness, horizontal thinness and vertical thickness, font connection, random handwriting, curves, graphics, stretching, etc. The use of various methods should be determined according to the specific situation.
The replacement method is to add different graphic elements or text elements to the text elements of a unified form. Its essence is to replace a certain part or a certain stroke of the font with a certain image based on the content and meaning of the text. These images may be realistic or exaggerated. Partial replacement of text exposes the connotation of the text, adding a certain degree of artistic appeal to both the image and the senses. The sharp corner method is to change the corners of the characters into straight, curved, oblique or curled corners. It can be a vertical corner or a horizontal corner, so that the text will look stronger.
The finger-breaking method is to properly break off some words surrounded by seals, or cut off a section on the left side, or remove a section on the right side. The key point is to "break off" appropriately when it can be recognized. Limbs", thus showing its unique characteristics. The staggered placement method is to change the left and right to upper left and lower left, upper and lower rows, or diagonal rows, that is, one side is high and the other is low, so that the text is arranged in an orderly manner. The square method is to change the curvature of all characters into horizontal, vertical and square shapes. Its own characteristics are simple and clear, easy to design, and very helpful for familiarizing with the font structure. The horizontal thin and vertical thick method can be said to be a kind of substitution method. This method simplifies the strokes and adds personal emotions and life to the font. You can accurately grasp the creative direction and design a font that suits you.
4. Properly set off the copywriting fonts. The main purpose of setting off the copywriting fonts is to highlight the copywriting and enhance readability.
(1) Improve the visual effect by increasing the font area.
For copywriting, the most attractive and first-ranked thing is always color. Enlarging the font size actually enlarges the color block area of ??the overall text to distinguish it from weaker colors, so as to attract consumers' attention. . However, simply enlarging the font will cause the content to be rough. However, you can choose a serif font for the enlarged text to make up for the roughness of the text form. You can also choose a font to make the strokes of the text more complex. More complex strokes actually increase the color area and highlight the text. visual effects. (2) Increase the visual effect by changing the font color. By adjusting the font color, the originally monotonous monochrome text can be turned into eye-catching multi-color text. However, if the color matching is messy, it will not only increase the difficulty of reading, but also make consumers and readers feel that the text content is rough. Through orderly gradients of colors and deliberate color differentiation of text content, you can get rid of the cheap feeling brought by the original messy colors. In addition, the original messy dot-like colors are changed into larger area colors, which also virtually increases the visible proportion of the colors, thus achieving the purpose of attracting vision. (3) Highlight the readability of the text by changing the background color of the text, that is, you can invert the text and increase the color area. (4) Express text information in a symbolic way and highlight key text information. In the case of the same color and font size, what most people are most likely to notice are the numbers and English in the text, because in people's reading habits, numbers and English are understood as graphics. Therefore, by reading the content of the text, we can express certain information in the text in a symbolic way, thereby attracting attention. However, if you cannot find a suitable symbolic processing method for the information in the text, you can artificially add symbols to make the entire text more attractive. (5) For situations where there is a lot of text, pay attention to properly breaking lines and setting line spacing. Because consumers generally do not read long texts, when there is too much text information, it is necessary to fully consider the reader's habits, design a neat layout, perform appropriate line breaks, and set appropriate paragraph spacing and line spacing to facilitate reading. Before reading, the reader fully knows that this text is easy to read, and there will be no problems such as serialization.
Finally, pay attention to the positional relationship between the text and the picture. Generally speaking, if the text is placed below the picture, it will be more readable than if it is placed above the picture.