On March 201May 18, Zhaolian Consumer Finance Co., Ltd. officially opened in Qianhai, Shenzhen. This consumer finance company, jointly founded by China Merchants Bank and China Unicom, two Fortune 500 companies, is the head of their respective fields. Since its birth, it has been carrying the genes of finance and Internet, which is destined to bring unique innovation power to the consumer finance industry soon.
Based on the development tenet of "Do not forget your initiative mind, endless benefits", Zhaolian Finance has gone through seven years from scratch, with more than 65.438+0.5 billion registered users and total assets of over 65.438+0.4 billion yuan, and has grown into a well-deserved head enterprise in the consumer finance industry.
The benefits are endless and the future can be expected. This is the slogan of four clean-ups put forward by Zhaolian Finance for the seventh anniversary.
It is true that it is not easy to practice inclusive finance, but Zhaolian Consumer Finance has always insisted on benefiting the future, which is the truth it has learned in practice after seven years of butterfly change. The key to why Zhaolian Finance can continue to ride the wind and waves on the road of inclusiveness is technology.
The practice of Zhaolian Finance has proved time and time again that using technology to help finance can really benefit the general public.
"Addition and subtraction" on Pratt & Whitney Road
The significance of consumption in today's social and economic background seems needless to say.
In the past year, problems such as frequent epidemics and shrinking markets persisted around the world. However, thanks to the in-depth implementation of China's strategy of expanding domestic demand, the scale of consumption and investment continues to expand, and domestic demand continues to be the main driving force of economic growth. Statistics show that the contribution rate of China's domestic demand to economic growth reached 79. 1% in 20021year.
The reason why consumption has rapidly become one of the important driving forces of economic growth in the past few years is largely related to the development of consumer finance. Ceng Gang, director of Shanghai Finance and Development Laboratory, once pointed out that the development of consumer finance has obviously promoted the development of consumption and the transformation of the whole economic structure, and consumer finance will become a new driving force for China's economic development.
With this east wind, the consumer finance industry has also gone through magnificent years.
Since CBRC approved the establishment of the first batch of four pilot consumer finance companies in 20 10, the consumer finance industry has experienced several stages: birth, growth, barbaric growth and compliance development. Now, the direction of living is very clear, that is, to provide appropriate financial services around residents' consumption needs and enhance residents' happiness.
This sentence is easy to say, but it is a great test of wisdom. If consumer finance is to be a tool to promote residents' reasonable consumption, it must be inclusive. Where is the tolerance? We must know that the extensive consumer finance model is bound to be dangerous. Although the ideal of "making loans easy for everyone" is beautiful, it doesn't work in practice. Those fallen online lending companies have fully proved this point.
In June, 20021year, Zhang, general manager of Zhaolian Finance, published a signed article in China Finance, proposing the idea that "all benefits should be moderate and endless", pointing out that in order to realize the benign development of inclusive finance, the key point is to achieve "profit" and the endless balance between all parties and "profit", so that social value and economic value are positively related.
Generally speaking, the coverage should be sufficient, and the scope of customer groups should be moderate and accurate to prevent problems such as "no loan" and "over loan" caused by excessive sinking and excessive credit granting; In terms of price, "Hui" needs to continuously lower the service cost and threshold, and through the joint efforts of the market, supervision and society, achieve a meager profit balance between the cost and income of financial services and achieve sustainable development.
This fully reflects the addition and subtraction choices made by Zhaolian Finance in the new development stage.
The so-called addition is embodied in two aspects: "popularity" and "benefit". At the level of mass popularization, Zhaolian Finance has always defined its business orientation, that is, continuously deepening financial technology, doing a good job in business sinking, and enabling long-tail customers that are difficult to cover by traditional financial institutions such as banks to obtain financial services equally. From the results, more than 60% of the service customers of Zhaolian Finance are township customers, far exceeding the sinking level of traditional financial institutions.
From a practical point of view, Zhaolian Finance focuses on "endless benefits" and constantly optimizes products and services to benefit the public. It is understood that Zhaolian Finance currently has two major consumer financial product systems: "good-term loan" and "credit payment", which can provide users with full-line, guarantee-free and low-interest inclusive consumer credit services. So what kind of scenarios should these two financial products deal with respectively, and what kind of concessions are there?
"Good Term Loan" is an online credit loan product of Zhaolian Finance, with a maximum loan amount of 200,000 yuan and a maximum loan period of 36 months. There are also more personalized categories, such as the high-quality white-collar revolving credit line "white-collar loan" with more favorable pricing, and the one-time high-quota product "large loan" to solve the temporary consumption capital needs of high-quality customers. "Credit Payment" is an Internet consumption installment product under Zhaolian Finance, which can realize online application and instant approval, enjoy interest-free service for up to 40 days and installment payment for up to 24 days, and can be applied for use in Zhaolian Financial Staging Mall, education, medical beauty and other consumption scenarios.
In addition, Zhaolian Finance has also launched a series of measures such as quota negotiation, price negotiation and repayment negotiation, which can reduce fees and make profits in many ways, effectively help users solve the urgent needs of life consumption, and promote the breadth and depth of inclusive finance with practical actions.
The so-called subtraction means not blindly expanding, not blindly sinking, doing the bottom line of risk control, taking into account quality while pursuing scale, and realizing the high-quality development of consumer finance. From the results, as of the end of 20021,the total assets of Zhaolian Finance were1496.98 billion yuan; 202 1, with a net profit of 3.063 billion yuan, up 83.6% year-on-year; Revenue was 654.38+05.933 billion yuan, a year-on-year increase of 24.32%; The non-performing rate of assets is far below the industry average, achieving a balanced development of scale, efficiency and quality; The main business indicators are in the forefront of licensed consumer finance companies.
It is also based on the precise control of Pratt & Whitney by Zhaolian Finance, and has also made remarkable achievements in peer cooperation. It has accumulated many cases of cooperation in the same industry, such as fund management, asset management, risk control management and smart workplace, to help the development of the same industry. In addition, in terms of inter-bank capital cooperation, Zhaolian Finance has gradually formed multi-channel financing channels such as inter-bank credit, syndicated loans, inter-bank lending, and issuance of financial bonds, which has set the lowest interest rate record for inter-bank issuance for many times. The continuous optimization of the debt side has also laid a good foundation for Zhaolian Finance to continue to reduce fees and profits.
Science and technology ecology
Finance has never been equal, but technology is making financial services reach everyone more equally, which is also the significance of financial institutions to vigorously develop financial technology and accelerate digital transformation in recent years.
The same is true of the small, scattered and sinking consumer finance market. The traditional operation mode is doomed to high cost and low efficiency, and technology is the only effective way to realize inclusive consumer finance. Especially since the COVID-19 epidemic, the traditional offline and humanized service mode of financial institutions has been impacted unprecedentedly. Institutions with single ecological capacity and weak technology are forced to start strategic transformation, and many traditional consumer finance companies have started online and digital transformation in recent years.
Compared with the traditional transformation by digital means under the molding business logic, it did not adopt the offline mode from the beginning, but created a brand-new online mode of Zhaolian Finance. After seven years of iteration, it has not been applied to an online tool or model, but has formed a set of mature and complete scientific and technological ecology.
Of course, we have realized that technology is actually a double-edged sword, as well as in the field of consumer finance. When financial services are online, credit risk may be further amplified in paperless and fast business processes. However, for Zhaolian Finance, when the technology ecology with digital technology as the core and including the whole process of financing, customer acquisition, approval, lending, risk control, post-loan management and consumer protection is established, the ecology itself can well resist risks and strengthen its own barriers in the current market environment.
From the perspective of system architecture, Zhaolian Finance has independently built a consumer finance system based on "cloud technology" since its establishment, becoming the first consumer finance company in the industry to "go to IOE". We should know that the characteristics of small amount and high frequency of consumer finance mean that a large amount of data will be generated, and the operation and maintenance of data itself means huge costs, especially under the traditional "IOE" architecture. Zhaolian Finance is the first company in the industry to "go to IOE" and actively deploy the cloud. On the one hand, it greatly saves the use and maintenance costs on the premise of ensuring data security. This step is also enough to reflect the forward-looking and inclusive orientation of Zhaolian Finance in the layout of science and technology.
According to public information, Zhaopin currently recruits more than 50% R&D personnel. As early as 20 17, Zhaolian Finance and Shenzhen Institute of Advanced Technology of Chinese Academy of Sciences initiated the establishment of "Institute of Advanced Technology of Chinese Academy of Sciences-Zhaolian Financial Smart Finance Joint Laboratory", which is the first smart laboratory initiated by consumer financial institutions in China. In 20021year, Zhaolian Finance and Sun Yat-sen University jointly established the "Sun Yat-sen University-Zhaolian Digital Finance Joint Research Center" to carry out scientific research and cooperation with Industry-University-Research on key technologies in the field of digital finance technology, such as artificial intelligence, big data, blockchain, machine learning and anti-fraud. In 2022, Zhaolian Finance was approved to set up Shenzhen postdoctoral innovation practice base.
In the past seven years, Zhaolian Finance has achieved a number of leading technology application effects.
For example, femtosecond approval can achieve 7x24 uninterrupted service, and the automation rate of credit approval exceeds 99.99%, achieving second-level lending.
For example, the Fengyun risk control system independently developed by Zhaolian Finance covers risk management processes such as pre-lending, post-lending, credit investigation, anti-fraud, modeling and collection, including Yunce, Yun Zhi, Yun Xin, Yundun, Yun Zhi, Wang Yun and Wan Yun. According to reports, this system can carry out intelligent grading, automatic inspection and modeling scoring according to the customer consumption situation of different risks and different scenarios. By using artificial intelligence, machine learning and other technologies, we can build a customer risk portrait in just a few seconds, effectively intercept fraud, counterfeiting, cashing and other behaviors, and realize millisecond-level high-performance computing of real-time data sources and the ability to handle tens of thousands of events per second.
We should know that the fraud rate BP of Zhaolian Finance is 0.002, that is, there are only two frauds among10 million approved customers, and the average fraud rate of bank cards in 2020 is 0.75BP, which is obviously not an order of magnitude; In addition, the rejection rate of financial fraud in Zhaopin recruitment is 2%, and the risk of major fraud is 0, far below the industry level.
In addition, there are AI intelligent brains plus post-loan and customer service strategies, GPS fishing nets, industry-leading anti-fraud machine learning models, and compliant and efficient digital intelligent collection systems. All links in the financial technology ecosystem are interlocking, which promotes the high-quality development of the business and is gradually approaching the ultimate goal of Pratt & Whitney.
Advance with times
Since we are standing at the top of the times, we should shoulder the responsibility of the times. Only when enterprises are integrated with the times can they be stable and far-reaching.
After several years of anti-epidemic experience, a complete set of coping mechanisms has been established from society, enterprises to individuals, and the power of science and technology behind this is very important.
Under the epidemic, financial services are not closed. Since the outbreak of the new crown pneumonia, Zhaolian Finance has actively responded to the regulatory call of "no outbreak and non-stop service", actively provided customers with multi-channel and multi-path online self-service and launched relevant service guidelines to provide customers with fast and safe financial services and guarantees in an intelligent way. Through online platforms such as Zhaolian Financial APP, customers can enjoy all-bank, one-stop self-service 24 hours a day, and all businesses such as loan, repayment, settlement certificate, changing mobile phone number and card binding can be easily handled.
In addition, in order to use financial products and services to bring happiness to users instead of trouble and embarrassment, consumer protection and financial knowledge popularization education are very important. Zhaolian Finance has always attached great importance to the protection of consumers' rights and interests, established a consumer protection mechanism, and carried out financial knowledge publicity and education activities in various forms such as articles, cartoons, short videos, live broadcasts and cross talks. Over the years, Zhaolian Finance has set up an elective course of "Innovative Practice of Consumer Finance" in Shenzhen University, and jointly selected a team of college students from China Youth Network to carry out social welfare practice activities of "going to the countryside" to promote positive financial energy.
Looking back on the past, Zhaolian Finance has braved the wind and waves all the way, and has embarked on a practical road of science and technology leading the high-quality development of consumer finance in seven years. As the initial Pratt & Whitney, both Zhaolian Finance and Consumer Finance are getting closer and closer to this goal.
It is true that the truly ideal inclusive finance still has a long way to go. However, the mountains are piled up, and the wind and rain are prosperous. It has been made clear that science and technology is the right way for inclusive finance to achieve high-quality development in the future, and Zhaolian Finance, which has taken the lead in the road, has reason to believe in its seven-year commitment: endless benefits and a promising future.
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