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1. WeChat official account is an application account applied by a developer or merchant on the WeChat public platform. Through the official WeChat account, merchants can realize all-round communication and interaction with specific groups of words, pictures, voices and videos on the WeChat platform? . 20 16 65438+ 10/8, Tencent announced in Beijing that the number of China government wechat accounts has exceeded 65438+ million.
2. Service number and subscription number (difference) Service number introduction: Service number provides enterprises and institutions with stronger business services and user management capabilities, and helps enterprises quickly realize a brand-new official WeChat account service platform. Subscription number: Subscription number provides a new way of information dissemination for media and individuals, and establishes a better communication and management model with readers. Enterprise number: Enterprise number provides a mobile application portal for enterprises or organizations, and helps enterprises to establish connections with employees, upstream and downstream supply chains and enterprise applications.
3. The function of WeChat official account: check the reading times and likes, automatically generate two-dimensional codes of WeChat official accounts with different sizes for download, and embed corporate Logo pictures in the middle of the two-dimensional codes. Can be printed on business cards, billboards, brochures and commodity packaging; In the background of WeChat official account, you can send a group of graphic messages or advertisements, and set keyword automatic reply, default message and automatic greeting; Fan management, interaction with fans, fan attribute classification; The service number also has the function of customizing the menu (column navigation).