Behind Ding Zhen's popularity, who is quietly working hard?

Ding Zhen, a wild child, became the most phenomenal red man at the end of 2020. He dominated the screen for more than half a month, and his popularity remained unabated. His hometown Litang, Sichuan, has also become the first choice destination for many people to travel on New Year's Day. However, behind the persistent enthusiasm, there are also some topics worthy of our consideration: there are many online celebrities in China, and there are also many online celebrities with superior external conditions than Ding Zhen. Why did Ding Zhen become a unique "national name online celebrity"? Careful people will find that in fact, this is not only related to Ding Zhen, but also many people quietly pay for this cultural event behind the scenes. It's luck that Litang produced a Ding, but it also needs enough conditions to firmly accept luck.

On the second day of Ding Zhen's explosion, Litang Lv Wen quickly signed a contract with Ding Zhen, taking him into a state-owned enterprise employee with five insurances and one gold, and served as Ding Zhen's agent. They know that "it is not easy for a small county to become popular once", so they must seize this opportunity: sign Ding Zhen at the first time, register Ding Zhen's and Pony's "Pearl" accounts in Weibo at the first time, launch a tourism promotional film "Ding Zhen's World" at the first time, jointly promote various scenic spots at the first time, and interact with netizens at the first time.

Some people say that Litang has contributed a textbook-level "cultural tourism publicity template". Others derided Du Dong, general manager of Litang Lv Wen, as "the strongest broker of the year".

Besides Lv Wen Company in Li Tang, there are other people who do things silently. For example, grassroots cadres there. Recently, because Ding is really popular, netizens even found that the local grassroots cadres in Litang are also very hard.

On June 6, 2020, Ding Zhen was still an ordinary teenager herding sheep on the grassland before being discovered by photographers. Chengdu writer Sanggege sent a long microblog. In Weibo, she revealed that in her private letters in Weibo, she often received a scenic photo of the same place from a reader. Through communication, I learned that this reader is a girl born in 1992. She served as the first secretary in Rucun, Zhuosang Township, Litang County, a poor plateau village. She always carries a backpack at work, so she is called "backpack secretary".

Sanggege felt very moved that a "backpack secretary" in 1992 could promote local specialties to this extent.

And this young man is Ren Min, the first secretary of Rucun, Zhuosang Township, Litang County, Ganzi Prefecture, Sichuan Province.

Litang is Ding Zhen's county.

This place has just achieved poverty alleviation, and has also held activities such as Cangyang Jiacuo Poetry Festival and Cultural Tourism Festival.

In other words, in fact, before Ding Zhen became popular, many local grassroots cadres like Ren Min were quietly trying to develop the local economy in various ways.

Litang is very lucky to have Ding Zhen, a "network celebrity" with its own traffic; Ding Zhen is also very lucky, because Litang cadres who know both the Internet and positive marketing are simply the most powerful "brokers".

From the beginning, we achieved each other, as can be seen from the contract signed by Ding Zhen.