At present, there are not many domestic automobile enterprises with automobile manufacturing bases in Hainan. Although the hippocampus is doomed, it is still well known.
As soon as the news of Porsche's joint venture with Haima Automobile came out, it attracted the attention of many investors.
In the capital market, ST Haima's share price turned red continuously on August 24th and 25th. On August 24th, st Haima's share price rose by 4.98% to 3.37 yuan per share.
On the morning of August 25th, st Haima's share price rose to the daily limit of 3.54 yuan/share again, and at the close of the afternoon, the price was 3.50 yuan/share, with an increase of 3.86%.
In the global sales of Porsche, China has been the largest single market for Porsche for five consecutive years, accounting for 30% of the market.
Thanks to its record sales, the news that Porsche will be made in China has been endless.
As early as? 20 14? In 2000, some media reported that Porsche would be made in Ningbo and Shanghai Volkswagen, but Porsche China denied it at that time. But since then, the rumors about Porsche's domestic production have never stopped.
In China automobile industry, there is an unwritten rule about whether a foreign brand is made in China, that is, when the total sales of a foreign brand in China exceeds? 5? Ten thousand vehicles, it has the domestic conditions.
At present, brands that meet this requirement but have not been made in China are Lexus and Porsche, and other brands have been made in China. Some brands that don't meet this requirement, such as Renault and ds? They are also made in China.
On the issue of localization, Porsche has not completely given up this option. At least that's what Porsche executives say.
Obermu, Chairman of Porsche Global Executive Board, said last year, "If you want to make Porsche in China, the sales of a certain model must reach more than 50,000 vehicles in China."
The sales volume of Porsche in China has always been the best in the world. The reason why it has never been made in China is that Porsche is too small, which may lead to poor cost performance after being made in China.
However, with the gradual expansion of the domestic luxury car market, the late domestic production means less cake. Porsche might as well reconsider localization instead of throwing the mouse at it.
From the outside world, if Porsche can be produced in China, it can reduce the cost and play a positive role in promoting the further growth of its sales.
Domestic luxury brands have always had the practice of "producing mass production models first, then producing flagship models". It seems foreseeable that after Porsche is made in China, Macan is the most likely domestic model, followed by Cayenne.
As far as Macan, which is the most well-known and best-selling company in the domestic market, is concerned, the current starting price is 545,000, so after domestic production, more than 400,000 Macans will have a great impact on BBA.
Of course, product quality is also very important.
How to ensure the quality of Porsche technology? How does Porsche's brand aura continue? How to position in the future? These are all issues that Porsche needs to consider.
After all, Acura, finidi, DS and Jaguar Land Rover are living examples-after being made in China, life is not as good as before.
Say a few more words
This year, the construction of Hainan Free Trade Port has entered the stage of full implementation, and the preferential tax policies have attracted many overseas investors, which is one of the reasons why the insiders speculate that Porsche will cooperate with Haima Automobile.
From Porsche's point of view, localization will effectively reduce its domestic manufacturing and production costs. However, before the formal dust settles, no one can give an accurate answer to business cooperation. Therefore, for the localization of Porsche, Wheel Talk will continue to pay attention.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.