TV poetry prose, founded in 1998, is one of the few TV literature columns in CCTV and even the national TV industry so far, and it can even be said to be one of the only remaining TV literature columns. The director of the column selects excellent business cards suitable for expression from the vast poetry classics, and strives to consciously integrate "painting in poetry, poetry in painting" and "poetic pursuit of pictures" in China's aesthetics. "TV Poetry Prose" is an artistic role that is not very eye-catching on the magnificent TV screen, covering all the screen sound and picture works that express literary forms with the help of TV. Including TV novels, TV poems, TV essays, TV reportage and so on. They all arrange literature in the way of TV art, which is small, interesting and unforgettable. They interpret the artistic realm of mobilizing people's hearts and spleen in extremely quiet and poetic pictures, resulting in unexpected appreciation effects. The aesthetic evaluation of TV poetry prose is based on the beauty of image and the content and form of artistic works. This is an eternal question. Content and form are inseparable organisms, and they constitute a dialectical and unified relationship. On the one hand, content plays a leading role, and content determines and restricts the form. In artistic creation, the choice and determination of form should be based on whether the content can be properly expressed. On the other hand, form is relatively independent, which not only directly affects the expression and embodiment of the content of artistic works, but also has its own aesthetic value and unique artistic charm. Both content and form are conquering each other and achieving unity! As the basic narrative element of TV narrative, images need to be expressive just like the language of literature.
The title of "Jingdezhen of China Porcelain" series consists of four colors: black, red, white and cyan: a red line drawn in the middle divides the black screen into two halves. On one side, half a blue-and-white porcelain plate rotates slowly, and on the other side, white titles are drawn in from time to time. Simple pictures and bright color contrast have formed a strong visual impact in these two ever-changing spaces.
The Eye of the City-China's famous lake is accompanied by the voice-over of "A city's lake is a city's eye, through which you can see a city's past, present and future". A beautiful Chinese painting opens on the TV screen, and a boat is slowly drawn into the picture. Just as the boat was about to disappear in the picture, the word "eye of the city" gradually faded out, from small to large. At this time, a drop of crystal water blooms rapidly from top to bottom, and turns into classic pictures such as West Lake in Hangzhou, Slender West Lake in Yangzhou, West Lake in Huizhou and West Lake in Yingzhou, which correspond to the beautiful words of these famous lakes one by one and blend with each other.