Recently, Red Star Erguotou released an inspirational video "The Free Poetry of Life". The short film takes "Everyone has a red star in their heart" as the theme and tells the inspirational story of Lei Haiwei, a takeaway boy from Hangzhou. Today I would like to share with you the copywriting content related to this short film, mainly from three aspects: story content, video narration copywriting, and countdown poster copywriting.
Story content:
Lei Haiwei, a takeaway boy, likes poetry. Although he works as a takeaway, he never gives up his hobby, even if everyone around him advises him to do so. He gave up, don't do this useless thing, the delivery guy copying those useless poems. However, he still insisted on his inner voice and persisted in his dreams and hobbies. In the end, he won the championship of the third season of "Chinese Poetry Conference". The story interpretation coupled with the narration and copywriting sublimates this short video.
Video narration copy:
What is the meaning of people or? Living in a shabby apartment? Or are you waiting for the weekend amid the tedious work? The world is so noisy, can you still hear your own voice?
I once dreamed of traveling to the end of the world with a sword, or of riding alone for thousands of miles. What's stopping you?
My mother said, "Hai Wei, you are almost 40 years old, don't read those bad poems all the time when you have nothing to do."
My colleague said, "We are just a food delivery guy, you are so much better." What are you doing with poetry?”
The bookstore owner said, “If you come here every day, you may not buy a book.”
Life is not easy, but so what? Bamboo sticks and mango shoes are easier than horses, who is afraid? A coop of mist and rain will last a lifetime. The world is so noisy that you have to hear your voice. I once dreamed of traveling to the end of the world with my sword, but the road is right at my feet.
Finally, the delivery boy narrates the theme of this video: Respect, we who dare not be extraordinary, everyone has a red star in their hearts.
Countdown poster copy:
In order to promote this inspirational video advertisement, Erguotou also released a set of countdown poster copy in the early stage, with the following content:
There are still some left 3 days: Do you sigh about poetry and the distance every day? He ran into the distance with poetry in his arms.
2 days left: Are you playing games while waiting for takeout? He recited ancient poems while delivering food.
One day left: Will your dream come true in the circle of friends? His dream is realized on the road of food delivery.
The above is the copywriting content of Erguotou, about the inspirational story of the delivery boy. How about it? After reading this inspirational story, is life full of fighting spirit again? On the road of copywriting creation, I hope you can hear your own voice and keep going. Come on.
Ye Xiaoyu, author of "New Media Copywriting Creation and Communication", WeChat public account: Ye Xiaoyu Paopaopao (talkto520)