202 1 Qingdao Beer Festival Laoshan venue: July 30th (Friday)-August15th (Sunday), totally 17 days.
Venue: Century Square and its surrounding areas.
Opening time: the evening of July 30th.
Opening place: the North Square of Century Plaza officially opened.
Theme: Qingdao cheers the world and explodes the gravitational field of the city.
On the night of the opening ceremony, representatives from Qingdao and Laoshan District will be invited to open the first barrel of beer this year. The drone will perform the opening ceremony of the city, as well as musical instruments, song and dance performances, poetry recitation, full-court chorus and multimedia light show.
On the opening day, the video was connected to the commander-in-chief of Munich October Festival, sending sincere wishes to this Oktoberfest; Signed a friendly festival agreement with "202 1 Qingdao Macau Twin Cities Beer Culture Festival", and the two places will realize video connection and interactive communication; The first Qomolangma Karin Beer Festival held in Shigatse, Tibet, will also sing a song with the Laoshan venue through a video link.
Online celebrity punch card office is online. Including: Hop Sea, Red Encouragement, Beer Goddess and Red Promotion. An art museum will also be built in the North Square to display cultural elements such as intangible works of Laoshan Mountain and twelve scenic spots of Laoshan Mountain in the form of sound and light.
The venue is arranged according to "one avenue and three squares". One avenue refers to "German Qingdao Chunsheng, Qingdao Haha Tavern and Bailong Bar Garden Avenue". Eight bar gardens, such as Qingdao Ogut, Munich HB, Blum and Qingdao 1903, are arranged along the central axis of Century Square, and the 1 Beer Garden Square, which integrates cultural performances and beer drinks, is set up in the North Square.
Tsingtao Beer Haha Tavern: It has started trial operation, with Tsingtao Beer, China Doujiu and cocktails, various special snacks from Sichuan, Qingdao special barbecue and wonderful performances on the stage.
Ogut Beer Garden: You can drink all the featured Tsingtao beer at one time, not only the classic 1903 Winter Olympic Altar, century-old master wine, but also limited products such as customized Oktoberfest and Great Wall joint name. This year, a new beer ice cream is specially launched, which highlights the characteristics of Qingdao and is a necessary cultural and creative product for young people to punch cards.
Beer Garden in Munich, Germany: You can drink pure HB.
Beer. HB beer is a royal beer from Europe and Germany, which is known as the "crown of the emperor" and enjoys a good reputation all over Europe. This year, in addition to the open-air drinking area, nine beer drinking places also have VIP rooms to provide "quiet beer bar" service for high-end business people.
The third square refers to the north, middle and south squares.
As a comprehensive performing arts square of the Oktoberfest, the North Square has functional areas such as stage performance and interactive device experience area, audience seating area, container sales area, and citizen art museum exhibition area.
In the middle square, set up a market from south to north on the east side of the square pedestrian street. In addition, a military parade performance area was set up in the relatively open area of the square.
South Plaza set up a "video time" market on the east side of the square pedestrian street to organize online and offline sales of Qingdao brand product lines. At the same time, a military parade performance area is set up in a relatively open area of the square.
Sub-venues (Shazikou, Wanggezhuang and Beizhai) Laoshan venue continues the overall framework of "one main venue, three sub-venues, six districts and the whole region" last year, and arranges and creates a big scene of the happy pattern of this Oktoberfest.
The first one refers to the main venue of the art festival centered on Century Square. The direct radiation range includes the Polar Ocean Park in the west, Songling Road (Binhai Road) in the east, the city sports center and IKEA in the north, and the coastline of Shilaoren bathroom in the south.
Sanfu refers to the three sub-venues of Shazikou, Wanggezhuang and Beizhai, and the three streets combine their own reality to launch their own unique Oktoberfest theme activities.
The six districts refer to the characteristic catering gathering area with Lida Shopping Center and Xiexin Xingguangli catering plate as gathering points, the business and leisure gathering area with Shilaoren Bath as gathering points, the polar cultural tourism experience gathering area with polar ocean world as gathering points, the cultural and sports consumption gathering area with Guo Xin Sports Center as gathering points, the exhibition art and culture gathering area with international convention and exhibition center, Qingdao Grand Theatre and municipal museum as gathering points, and the mass consumption gathering area with major supermarkets and IKEA as gathering points.
The whole region refers to the efficient integration of tourist attractions, hotels, special restaurants, homestays, leisure experience parks and other cultural and tourism enterprises in the region to actively participate in Oktoberfest activities, organize colorful activities, and introduce preferential consumption policies in light of their own reality.
The theme activities will create 17 high-end cultural performances with the themes of "various cultural heritages", "beauty is justice to find the true self" and "young power hip-hop" to create an immersive entertainment+festival experience.
The Laoshan venue will also organize theme parades such as the interactive dance of the Queen of Spades, the clown balloon parade and the circus art band to strengthen the interaction between the square and tourists and create a festive atmosphere of joy and passion. Plan to launch a series of theme days such as Family Participation Festival, Filial Piety and Respect for the Elderly Festival, Ladies' Day, Party Building Theme Day, Military Participation Festival and Street Participation Festival, and jointly launch preferential measures with participating manufacturers.
During the traffic and parking festival, vehicles on Miaoling Road pass normally during the peak traffic hours during the day, and at the same time, the enclosure of Century Square Beer City is cancelled, so as to realize the open festival on the premise of ensuring safety and minimize the impact of Oktoberfest on urban traffic and citizens' lives. Maintain the normal traffic of vehicles on Miaoling Road, add crosswalks and signal lights to ensure the safe passage of tourists and get through the "microcirculation" of urban traffic.
Tourist arrival and parking conditions Haikou Road Parking Lot, Qingdao Grand Theatre and other social parking lots provide 7,800 parking spaces. In addition, Laoshan Public Security Bureau will send security personnel to carry out venue security work, and Laoshan District Market Supervision Bureau, Health and Health Bureau, Urban Management Bureau, Fire Brigade and other relevant departments will also work together to ensure the safe operation of the venue.
Prevention and control of epidemic situation Laoshan Stadium firmly establishes the concept of "safety first, safety is everything", and makes every effort to do all kinds of work such as public security maintenance, traffic safety, fire safety, construction safety, electricity safety and food hygiene.
In terms of epidemic prevention and control, we supervised the whole process of holiday epidemic prevention and control, prepared epidemic prevention and control materials, and solidly implemented measures such as "temperature measurement and code scanning registration" and sanitary disinfection measures for bar gardens; In terms of improving the scientific and technological content of security forces, the "urban smart eye" security monitoring system is introduced to realize all-weather monitoring of Oktoberfest without dead angle coverage. Strengthen the investigation of all kinds of potential safety hazards before the festival and organize many emergency drills to ensure the orderly operation and smooth holding of the festival.
Around the Oktoberfest venue, watch Jinjialing Financial Gathering Area, Shilaoren Bath, Xingguangli Fashion Area, Lida, Golden Lion Square Business Circle, Qingdao Grand Theatre and Qingdao Museum around the Laoshan venue. On the basis of fully summarizing the experience of holding festivals in the whole region last year, we will integrate leisure resources such as urban areas, scenic spots, restaurants, businesses, exhibitions, culture, sports, homestays and so on. , rational layout and continuous optimization of street sub-venues and Oktoberfest functional areas.