With the popularization of computers, modern technologies such as photocopiers and computer imagesetters have been widely promoted and applied. Fonts are enlarged, reduced, elongated, flat, inclined, upright and thick, and there are various types of characters, such as three-dimensional characters, projected characters, metal characters, wood grain characters, crystal word, flame characters, background picture relief characters, streamers and mouse drawings. Under the influence of this special modern technology, many colleagues waver in the design of freehand brushwork fonts. Students majoring in art at school lack computer knowledge. They think that there are enough fonts in the font library in the design, and they are tired of font design. They all place their hopes on modern technology and think that computers can completely replace manual production. This is a misunderstanding. At this "extraordinary" stage, both design educators and future designers should keep a clear head and a sense of design responsibility. Because the process of art design is a rich and complicated spiritual expression process, the buying point of design is inspiration, wisdom, thinking and creativity. It is a rare treasure and a standard to distinguish design from design. Design is "open" in English, so it gives you colorful imagination and fantasy. The space is so vast that you can create many things from it. This is the real art of design. Therefore, photocopiers, computers, etc. Can't completely replace freehand design. They can only do repetitive work under human operation, not to mention artistic creativity. Font design should be constantly updated with the progress and development of the times, that is, it is a mirror of the times. This only depends on the creative work of designers, otherwise font design can only be fixed in history. In the field of graphic design, this is true from enterprise CI planning to book binding. According to the needs of the content, the designed characters often need to be exaggerated and deformed, and sometimes they need to give full play to the characteristics of Chinese characters, such as referring to things, pictographs, knowing and so on. And computers will not be able to do this. Although computer characters store a variety of fonts and can be changed, this change is very mechanical and impersonal and has great limitations, so it is necessary to design fonts by hand. You can use photoshop to create.
Art font design is widely used in visual recognition system, which has the advantages of beauty, readability and easy identification.
Art font design is modified and changed on the basis of basic fonts. Its characteristic is to get rid of the shackles of font shape and strokes to a certain extent, and design according to the needs of brands or the business nature of enterprises, thus strengthening the spiritual significance and appeal of words.
Art font design expressed rich and colorful meanings. Commonly used to express product attributes and business nature, it uses exaggeration, shading, adding or subtracting strokes and images, decoration and other methods to reconstruct glyphs with rich imagination, which not only strengthens the characteristics of characters, but also enriches the connotation of standard fonts. At the same time, in the design process, not only the single glyph is required to be beautiful, but also the overall style is required to be harmonious and unified, and the concept connotation and readability are convenient for information dissemination. After variant design, artistic fonts are various, which is an innovation of font art.
Artistic writing is widely used in propaganda, advertisements, trademarks, slogans, blackboard newspapers, enterprise names, venue layout, exhibitions, commodity packaging and decoration, and mounting of various advertisements, newspapers, magazines and books. , more and more popular.
Art font design is an effective complement to traditional fonts. There are essential differences between Chinese characters and English, because Chinese characters have a huge font system, so the appearance of a set of fonts requires a huge amount of work, resulting in a single font in China for thousands of years, unlike tens of thousands of English fonts. Therefore, China fonts have a long way to go, and the appearance of each font effectively enriches the art of China fonts, satisfying the concept that font users pursue individual innovation now.