Annual work summary of online sales 1 online sales department:
1, the online publicity is not very strong, and the problems existing in the online sales department now:
The publicity of major websites and Xinjiang websites is not strong, and it is necessary to cooperate with online media in Xinjiang! The online business department signed the bill in June 5438+ 10, February10.5 million, March10.3 million. Currently valid deposit 3! The total performance in the first quarter was 290,000.
2. Upload the designer's case in the decoration help.
The main work in the first quarter is to collect deposits and place orders.
Summary of telemarketing group work: telemarketing group members are now slowly starting to enter the work form.
Status, there are not many customers. First, the team members just started calling and didn't know much about the psychological needs of customers. Second, the way of telephone invitation is still wrong! The telemarketing team signed 20,000 orders in the first quarter, and now it has accumulated 5 deposits, and now it has accumulated 13 customers.
Work plan for the second quarter:
Work Plan of Network Marketing Department:
1, increase online publicity.
2. Call to invite customers to sum up their experience and understand their needs.
This will increase the number of customers!
3. The performance in the first month of the second quarter can exceed10.5 million, which is guaranteed.
15, 20! This month, a deposit is required to guarantee four guarantees and five guarantees.
Telemarketing and online sales team work plan:
1, Ray: Make as many appointments as possible and try to collect the deposit and sign the bill.
2.Claire Kuo: Take the time to make an appointment with customers this month and continue to follow up with the customers who were interested before.
Advance, accumulate customers, find out what you want to change in your work, strengthen your professional knowledge, and strive for better results this month.
3. Yan Yang: It is planned to receive two deposits this month, with a guarantee of 70,000-654.38+10,000 yuan.
4. Jing Lei: I will make an appointment with my client by phone this month. I want to hand in the key to the house as soon as possible.
Owners who know the house in advance should always maintain and follow up, and strive to make achievements this month and exceed the planned goals.
Summary of the annual work of online sales 2 When I first came into contact with the online sales plan, I always studied this course with a lot of question marks.
Before I learned it, I always thought that online sales should be a very simple sales channel. With the understanding of online sales, I found that the skills are not simpler than the sales plan in real life. With more and more Internet users, online sales have changed from a new sales model to a normal marketing channel. More and more companies realize that they can use the Internet as their supplementary marketing channel and even turn it into the main sales channel.
Through in-depth understanding, it is found that it will become the internet age, and online marketing is just a very common sales plan. In network marketing, if you want to stand out, you must look for novel and innovative plans. And the current online marketing competition will never lose to fierce offline sales. So, how do buyers find your store? This is a crucial factor. How can buyers talk about sales if they can't find your mall online? How do customers find your website? It is inseparable from the choice and selection of keywords. Anyone who knows about search engine optimization knows that keyword selection is the first step in any website optimization. An important principle of keyword selection is to try to choose some keywords with high conversion rate and strong pertinence, which is called long tail keywords.
The competitiveness of network marketing is "creativity". Whether online sales or real sales, marketing is an activity for eyeballs and brains. How to catch customers' eyes is the so-called "creative" sales. You should know how to promote your website and products in online marketing, otherwise, even if the quality of your products is good, it will be in vain. If you want to convince others, you must convince yourself. First of all, promoters should be full of trust and enthusiasm for their products or services. I believe that my product is the most suitable for users and can solve problems for users. Only by affirming my product can I write a convincing copy.
There are similarities between offline sales and online sales, and that is "sales". After careful observation, you will find that there are many sales plans worth learning from in life. But it is not a copy, but a selective quotation. The authenticity of the network is also a hurdle for network marketing. However, since it is a hurdle, there are certainly ways to cross it. Although online marketing is mostly written communication, we must treat people warmly, treat each other honestly and communicate sincerely in order to gain the trust of customers. After studying the online marketing method for so long, I really realized that the original online marketing is not as simple as my mind thought.
I once deeply understood a sentence about network marketing: "A master of network marketing must understand and master other people's experiences and routines, and then promote the website in a way that others have never used before, in order to be refreshing and achieve good results.
The three-year work of online sales was summarized at the end of the year, and this year is the third year of contact online sales promotion. Last Saturday and Sunday, I spent time sorting out the number of transactions and customer data of samples sent by online customers in 20XX.
Although the total effective amount is not hundreds of thousands or millions. However, in terms of the percentage of turnover growth, this year has increased by more than x times compared with the same period of last year, and in 20XX, it has increased by nearly x times compared with 20XX. The number of samples sent in 20XX year increased by xx %； compared with that in 20XX year; The number of samples sent in 20XX year is xx% more than that in 20XX year. I am really happy to see these data! (Of course, it is also a reason that it is easier to increase small numbers. It is easy for xx to become xx, and it takes some time and energy for xxx to become xx ...)
Even so, I still have a firm belief in my heart, and insist on using online promotion to increase the publicity of products, so that the achievements of online sales in 20xx will reach a new level.
According to my understanding in recent years, I think the biggest factor for customers to reach a deal on the Internet is to build trust. There are many cost-effective products, customers can find you, and you can also find many peers with advantages. What customers in different places lack is trust in the transaction. With the development of network and network informatization, it has brought us convenience, but it has also produced some crises, and many customers have been cheated by the network. Once bitten, twice shy!
Therefore, while providing customers with efficient services and cost-effective products, we should also eliminate the concerns between customers and our suppliers, so that customers can rest assured and be willing to cooperate with us.
The first cooperation in selling products and the subsequent cooperation in using services will win the recognition and trust of customers. While we are shouting honesty in doing business, we should also do our best to prove our commitment with actions.
Xx, xx, keep your promise, win in execution ... we will continue to work hard!
The end of the year is approaching, I think everyone is busy with the final sprint before the Chinese New Year, and some brothers are about to embark on the journey home!
I have been in Shenzhen for almost four years, and I only started at the beginning of last year. From the beginning as a small card dealer, I have gradually developed into Haoxun Digital. Thanks to the communities, forums and friends in Taobao, because of your support, we can develop slowly.
Today, Hao Xun has your credit. To tell the truth, in fact, I really spend less time interacting with you in the community, usually on the inside or by phone. This may be our shortcoming. Please forgive me, too. We will continue to uphold product quality and after-sales service, and build a safe, convenient and value-for-money shopping platform, so that you can get satisfied products and leave good memories.
In xx years, with the help of all social friends and Taobao friends, Taobao's merchandise sales reached nearly 1 10,000, depending on the actual quantity. Don't like exaggeration. It is this little data that reflects the support and love of social friends and Amoy friends for our store.
On the occasion of the Spring Festival, on behalf of all my colleagues in Haoxun Digital Studio, I would like to extend my most sincere wishes to all the friends who care about and support us: Happy New Year, family reunion and all the best!
We will, as always, provide you with more perfect and cheaper products and quality services!
Work performance in the past year: strengthen image and improve self-quality. In order to do a good job in sales, we have always been strict with ourselves, paying attention to setting an example and treating others sincerely. First, love your job and pay attention to dedication. The law of one's own workplace is "irregular".
Therefore, we should correctly understand our work and value, correctly handle the relationship between bitterness, gain and loss, personal interests and collective interests, adhere to professionalism, integrity and dedication, and second, temper our business and improve our business. After 1 years of study and exercise, our work has made some progress. Make use of the information circulated by Taobao and major websites, carefully study other people's strengths, get rid of their own shortcomings, consult with peers humbly, and improve themselves in the sales field through continuous learning and exploration.
It is necessary to strengthen functions and provide good services. In our work, we pay attention to the fundamentals and strive to improve the service level. Although the manpower is small and the workload is heavy, it needs the unity and cooperation of all our staff. In this year, no matter what difficulties we encounter, we actively cooperate to do a good job. Colleagues can think in one place and work hard in one place, no matter how much they do, they just hope to finish their work smoothly.
Shortcomings in the work and the direction of future efforts
Although some achievements have been made in the past year, there are still some shortcomings, mainly due to insufficient ideological service level, insufficient study and service, a certain gap compared with experienced colleagues, business still wandering in the basic format, and lack of in-depth exploration of the content. In my future work, I will definitely sum up my experience, overcome my shortcomings and strive to do better.
Ups and downs is another year, xx year is coming to an end, and the new xx year is waving to us again. After a busy year's work, I have too many feelings.
It's the end of the year again, and xx is about to become a thing of the past. This year is the second year of contact with online promotion. Saturday and Sunday spent a period of time sorting out the customer data of online customer transactions in the first half of xx and the second half of xx.
Although the total effective amount is not several million. However, in terms of the percentage of turnover growth, this year has increased by more than three times compared with the same period of last year, and the second half has increased by nearly two times compared with the first half. Sales in the second half of the year increased by 33% compared with the first half. I am really happy to see these data!
Even so, I still have a firm belief in my heart, and insist on using online promotion to increase the publicity of products, so that the online sales of xx can reach a new level.
According to my understanding in the past few years, I think the factor that customers promote transactions on the Internet is to build trust. There are many cost-effective products, customers can find you, and you can also find many peers with advantages. What customers in different places lack is trust in the transaction. With the development of network and network informatization, it has brought us convenience, but it has also produced some crises, and many customers have been cheated by the network. Once bitten, twice shy!
Therefore, while providing customers with efficient services and cost-effective products, we should also eliminate the concerns between customers and our suppliers, so that customers can rest assured and be willing to cooperate with us.
The first cooperation in selling products and the subsequent cooperation in using services will win the recognition and trust of customers. While we are shouting honesty in doing business, we should also do our best to prove our commitment with actions.
Good news, good news, a promise as good as a promise, win in execution ... We will continue to work together with customers!
Annual summary of online sales 5 20xx's office work is busy and full. Although I have gone through several job adjustments, I still combine the responsibilities and work plans of the department, take online promotion as the main center and key work, and actively complete various tasks and tasks assigned by the leaders. Looking back on the past year, I have mainly done the following three aspects:
First, the network promotion work maintains the company's website operation, updates the content data, and participates in two revisions of the 20xx annual website. At present, the website database background rectification requirements have been successfully completed. It further simplifies the steps of data input and news update, and opens the door for further improving the visibility of the company's website on the network. Supervise Baidu's bidding ranking, constantly adjust the selected keywords and bidding according to the actual situation, and strive for greater traffic and attention within a reasonable budget. At the same time, introduce appropriate Baidu traffic into current events of companies such as blogs and news, and further lay a solid foundation for enhancing the company's popularity and natural ranking. Use forums and blog promotion websites to reprint excellent soft articles in large-scale interactive sections such as Baidu Know and Tianya Q&A to improve the exposure of the company's products and the company's popularity. This work needs a certain amount of time and energy, and it was carried out well in the first half of the year. In the second half of the year, due to the departure of extension Commissioner Zhu Xiao and the decrease of human resources, this work was greatly affected.
Two, administrative coordination, to assist the leadership to do a good job in various affairs. Participate in "scientific and technological innovation", "famous products" and other selection activities, assist leaders in outreach, visit reception, and assist leaders in all aspects of talent recruitment. In order to assist colleagues in the company to carry out their work smoothly, do a good job in all aspects of operation guarantee, ensure the smooth operation of the company's telephone and network, the normal operation of all kinds of office equipment, the internal and external communication of work situation, and the left and right coordination of problem handling. Ensure that the company's pre-sales consultation and after-sales complaints can be handled in time, coordinate all parties and answer patiently.
Third, the comprehensive work of copywriting materials should cooperate with the company's various promotional materials, such as product manuals, brochures, practical manuals, four-fold pages, single pages and other materials, and communicate and coordinate with outsourcing suppliers in time. Over the past year, I have made full use of the advantages of the company's headquarters, contacted from top to bottom, communicated from left to right, gathered in all directions, collected expertise, written and accurately reported and fed back to various media channels, which played a very good publicity role. Time flies and actively participates in the company. In a blink of an eye, the year 20xx will be over. I wish you all a happy new year's day on this day of bidding farewell to the old and welcoming the new. Generally speaking, I have learned a lot and improved a lot this year. Because I am mainly responsible for online publicity, today I will summarize the situation of online publicity as follows.
Today, with the vigorous development of the Internet, online marketing or e-commerce is extremely important. First of all, as far as the overall announcement of the network platform is concerned, the choice of website platform is nothing more than two, Chinese website and English website. I remember paying attention to the announcement of Chinese website platform when I first came, which made our main products have a certain position in Chinese ranking, but the English website is relatively weak. Fortunately, however, the focus gradually moved to English websites, making our main products rank high in English websites. The ranking of specific keywords is counted once every half month, which is generally acceptable. Basically, the product information of our company can be found in the first three pages of major search engines.
Judging from the total number of published websites, roughly speaking, there are about 1 10 registered Chinese websites and 90 registered English websites. Of course, it doesn't mean that there are many registered websites, and the exposure of our products is high, because search engines are popular.
Annual summary of online sales 6 20xx years will soon pass. During this year, the sales department made some achievements through hard work. Near the end of the year, make a summary of the work of the sales department. The purpose is to learn lessons and increase sales, so as to do a better job, so as to have confidence and determination to do a better job next year. Below I will make a simple summary of my work in the past year.
20xx years, resolutely implement the policy of xx manufacturers. Learn and formulate all aspects of sales, the core competitive advantages of the company's products, and plan and publicize the company's image and brand image together with the marketing department, as shown in various media advertisements; Radio stations, newspapers and magazines, etc. , so that our company's popularity is gradually known by customers in Taiyuan market. All the staff of the department sent more than 30 thousand text messages, in team building; Detailed assessment criteria are formulated for the sales staff, operation system, workflow and team culture of the sales department. This is what I think we have done better, but there is still a big gap in other aspects.
In terms of sales volume, our work is not good, and our sales performance is really unsatisfactory.
Although there are some objective factors, there are also great problems in other practices in the work. At present, it is found that the main problems that the sales department needs to solve are:
1. Salespeople are not motivated, lack initiative and are lazy, which means that it is often said that it is not important.
2. Poor maintenance of customer relationship.
The most basic customer retention rate, basic customers and return visits of sales consultants are too few. In a month's time, there are a total of * * * eight sales consultants who visit more than xx customers every day, and there are only seven or eight interested customers on average. From the numerical point of view, the basic customers of sales consultants are very few, and it is not ideal to invite customers every time they engage in activities. Therefore, some activities cannot be carried out.
3. Communication is not deep enough.
In the process of communicating with customers, salespeople can't clearly convey the situation of our products to customers and understand their real thoughts and intentions; Some questions and requirements put forward by customers can't be responded quickly and handled correctly. When communicating with customers, I don't know how much customers know about our products and how much they accept. It is a fatal mistake not to follow up after being rejected.
There is no clear goal and detailed plan for the work.
Sales staff have not formed the habit of summarizing and planning their work, sales work is in a state of laissez-faire, unreasonable distribution of working time and chaotic work situation.
5. The quality image and business knowledge of salespeople are not high.
Individual salesmen have low quality, many stubborn bad habits, weak sense of responsibility and work planning, and their professional ability, image and quality need to be improved. (Long-term impact on the company's image and reputation)
I. Market analysis
The market is good and the situation is grim. Through the decline in the sales of self-owned brand cars this year, manufacturers will definitely adjust their coping strategies. Next year will be a year of great achievements. Internally, we should strengthen our quality and shape our image externally. Build an iron team with iron discipline and fight a beautiful ambush. If we don't do a good job in sales in the next year, we are likely to lose this development opportunity.
Two. 20xx work plan
In next year's work plan, we will focus on the following tasks:
1) Establish a sales team that is familiar with business, high-quality, efficient and relatively stable.
Talent is the most valuable resource of an enterprise, and all sales achievements come from having an excellent sales team. Establishing a cohesive, effective and high-quality sales team is the foundation of an enterprise. Only through high-quality and efficient sales staff can we not only increase the sales of automobiles, but also bring the added value of insurance, house purchase and decoration to a new level. Set up a harmonious and efficient sales team as a major task for next year.
2) Improve the sales system and establish a set of clear and systematic management methods.
Sales management is a long-standing problem in enterprises, and the attendance of sales staff and meeting customers are in a state of laissez-faire. The purpose of perfecting the sales management system is to let the sales staff play their subjective initiative in their work, have a high sense of responsibility for their work and improve their sense of ownership. Strengthen the execution of sales staff, thus improving work efficiency.
3) Improve personnel quality and business ability.
The purpose of training salespeople to find and summarize problems is to improve their comprehensive quality, find and summarize problems in their work and put forward their own opinions and suggestions, so as to raise their professional ability to a new level.
4) Establish new sales models and channels.
Grasp the development of insurance and decoration sales model, and make a perfect plan. At the same time, explore new sales channels, make good use of the company's existing resources, and cooperate with in-store sales, telephone sales, invitation sales and auto show sales.
According to the sales task issued by the company, the task is decomposed into sales consultants and then into months, weeks and days according to the specific situation; And improve sales performance on the basis of completing sales tasks. We will lead all employees in the sales department to do their best to achieve the goal.
5) Take the overall situation into consideration and obey the company strategy.
In the future, before making every decision, we should consider the opinions and decisions of the company leaders and abide by the leaders' decisions on various businesses. When you have differences in your work, you should calm down and resolve them through consultation. As long as we can always sum up experience and lessons, give full play to our strengths, correct our shortcomings, consciously put ourselves under the supervision of the company and customers, work hard and set an example. I believe there will be a higher and newer development.
I think the development of the company next year is inseparable from the overall quality of all employees, the company's strategic policy, the policy support of manufacturers and individual efforts. Improving the standard of execution, establishing a "bright sword" sales team and good working habits are the key to our work. Our sales department is confident and determined to create new glory for the company in 20 19.