Introduction: Life begins with "meeting", and love grows with "accompanying". ——"The Reader" The following are the opening lines of the CCTV variety show "The Reader", welcome to enjoy.
Throughout the ages, there are too many words describing various encounters.
The jianjia is green and the white dew is like frost. The so-called beauty is on the side of the water. This is a heart-stirring encounter.
I have seen this sister before. This was the happy encounter between Baoyu and Daiyu when they first met.
Nice to meet you, how are you tonight? This is the confused meeting of Princess Anne in "Roman Holiday".
Before I met you, I never thought about getting married; after meeting you, I never thought about getting married with anyone else. This was a life-defining meeting between Qian Zhongshu and Yang Jiang.
So, meeting seems to be a magical arrangement, it is the beginning of everything.
——"The Long Reader" Dong Qing
Program introduction
"The Long Reader" is a large-scale cultural and emotional program launched by CCTV, hosted by a famous program host Dong Qing serves as the producer for the first time. CCTV Creation Media Co., Ltd. and China Broadcasting Media Co., Ltd. are responsible for the production. It will be jointly broadcast on the CCTV Comprehensive Channel and the Variety Channel during prime time. By combining personal growth, emotional experience, background stories and masterpieces handed down from ancient times, using exquisite words, and using the most plain emotions to read the values ??behind the words, the program aims to achieve the transmission function of cultural infection, inspiration and education. , showing the emotions of real characters with flesh and blood.
Program Reviews
A series of programs such as "The Reader" and "Seeing Words as Faces" have filled this gap. This may be an unintentional move, but the results are quite meaningful. You may not be able to imagine that your parents would search the Internet for "Weird Games" and have no objection to the appearance and words of the contestants. The pursuit of individuality is a kind of catharsis for young people, but for most parents, the values ????in it are impactful. But "The Reader" is different. The sense of responsibility and warmth it conveys are in line with the traditional values ??of the Chinese people. As a result, you may find your parents and even your grandparents raving about the show.
This gives people new hope for cultural variety shows. If a program has a superficial core, it will soon be bored and abandoned, no matter how popular it is at the moment. Different from other popular variety show forms, cultural variety shows naturally have a sense of mission. They have been placed on the hope of inheritance and change since their birth, and they are also an important indicator to distinguish the quality of such programs. At least for now, "The Reader" seems to be doing pretty well.
Related information: What did Dong Qing "encounter" during her transformation in "The Long Reader"?
As an older woman, it was her first time to chase stars, and it turned out that she was not chasing a movie star, but a star. host - Dong Qing. With the sudden rise of the second "Chinese Poetry Conference" during the Spring Festival, Dong Qing, the host of CCTV, has instantly become the new goddess of many Chinese people. At the press conference for "The Reader" produced by Dong Qing, with the enthusiasm of my father and niece, who are die-hard fans of the poetry conference and Dong Qing, I squeezed up to the front desk and asked for an autograph.
In the past year, two women named Dong have become the new national goddesses, one is Dong Mingzhu and the other is Dong Qing. The former is a strong businesswoman who calls for support for Made in China and dares to act boldly. The latter is a female host who has hosted CCTV variety shows for many years and was finally praised for revealing her unknown knowledge in a cultural column.
Dong Mingzhu’s popularity is the inevitable result of conforming to the “popularity system” in the business world, but Dong Qing’s promotion to the new goddess is not only a surprise, but also a thrill. On CCTV, where "golden flowers" are born in large numbers, Dong Qing's age does not leave her much time to continue to play the leading role in prime time programs. From the news that Dong Qing and Ni Ping looked at each other in tears, it can be seen from the news that Dong Qing and Ni Ping looked at each other in tears. Pig Knife” shows no mercy to this industry. Fortunately, Dong Qing, who has been in the hosting profession for 22 years, finally has her most suitable show.
But this kind of victory in danger has to be a bit embarrassing. Before being described by contestants as a beauty with a "poetry heart", Dong Qing, like all CCTV's "Golden Flowers", experienced mixed public comments and speculation. After the poetry conference was broadcast, Dong Qing, who became famous overnight, went through a "reshaping" of his image - he came from a scholarly family and had a strict family education. ...The same growth experience is now being dug up and spread as a "goddess success sample". Zhenzhener truly echoes what Bai Yansong said when talking about the host career, "You live with your mouth, and you also live in other people's mouths."
The poetry conference allowed Dong Qing to get rid of the monotonous and ambiguous label of a CCTV variety show hostess for the first time, and it also fulfilled what Dong Qing said back then - "I always believe in what I have read. All books will not be read in vain, they will always help me perform better on some occasion in the future.” In fact, in order to no longer rely solely on “mouth”, this new goddess has spent the past year. Running for identity transformation. Just like an actor who "acts well and directs", Dong Qing chose to go behind the scenes from the stage where she has stood for 22 years, and launched a new interview program-"The Reader" as a producer for the first time.
When the second "Chinese Poetry Conference" was praised by all the people during the Spring Festival in 2017, "The Reader" was already well-established, and took advantage of the remaining warmth of the Poetry Conference to surface gorgeously.
This is not the first time that the three words "The Reader" have appeared in a book title. In 2009, the movie "The Reader" won an Oscar trophy and received four nominations. The illiterate Hannah, an SS member played by Kate Winslet as the heroine, gained dignity and salvation of her soul in Sunshine Boy's reading. It is difficult to say what purpose Dong Qing's version of "The Reader" aims to achieve, because no one can influence the audience's interpretation. As for its definition, some say it is a cultural variety show, while others say it is a cultural and emotional program. In any case, it is worth mentioning that "The Reader" does not simply find guests to read classic works. Each passage it selects is a projection of the guest's life experience. This is also the core planning of "The Reader".
Another point that needs to be mentioned is that "reading" and "reading" are different, which many people do not realize. The ancients had to read out books, including the Book of Songs and other works, which were even written to the rhythm of chanting. Therefore, Chinese students are also required to read aloud when studying. "The sound of reading aloud reaches the ears" has become the most classic artistic conception of campus. "The Reader" obviously wants to highlight this point. Seeing it with your eyes and reading it aloud are obviously different. Only by reading it can you know that the expression effect of "Lan Shou, Shiitake Mushroom" and "What is the Autumn Wind Sad Painted Fan" are different How far, in the current era of proliferation of Internet languages, this can also be seen as an awakening to the beauty of Chinese.
On February 18, the first issue of "The Reader" was broadcast, with the theme "Encounter". Dong Qing read out the most beautiful opening words of the year, but Dong Qing, standing in front of the grand "bookshelf" She couldn't hide her nervousness, her unintentionally sped-up tone, and her expression that wasn't relaxed enough all showed the "uneasiness" she mentioned at the press conference. This is not surprising. Strictly speaking, "Chinese Poetry Conference" is just one of her hosting tasks, while "The Reader" is her career. As for the consequences of broadcasting non-reality shows and non-entertainment variety shows during prime time on weekends, it is not without lessons, so CCTV has consciously given up the ratings during this time period. During the weekend prime time when the leading variety shows on various satellite TVs compete for viewers, will "The Reader", which is broadcast on CCTV 1 and 3 time-sharing programs, repeat the mistakes of CCTV's other weekend programs? This is obviously one of the reasons that makes Dong Qing uneasy. one.
Because this is still a bowl of chicken soup for the soul, with traces of multiple program formats such as "Moving China" and interview programs. However, Dong Qing repeatedly mentioned a concept at the "Long Reader" press conference - amateur guests. "Amateur" refers to ordinary people and non-celebrities. Among the guests in the first two issues, there were many amateurs. In Dong Qing's view, "Celebrities still have a sense of distance after all, but amateurs are more likely to arouse the audience's excitement." These amateurs all have special experiences, which makes their readings even more moving. Because these words are full of appeal because of their projection of life. Of course, the charisma of celebrities cannot be ignored, including Liu Chuanzhi who spoke at his son's wedding and Zheng Yuanjie who interacted with his father. They all stood on the stage and read out their insights from half a century of life.
When the "chicken soup" of celebrities and amateurs is blended, no one can refuse this cultural feast. With the help of CCTV's grand stage design and sophisticated production, Dong Qing successfully skimmed off the pretentiousness and sensationalism that the audience was most worried about like frothing on soup stock. Restraint and refinement have become another feature of this program. It is said that after the premiere of "The Long Reader", the Douban score was as high as 9.2. Mr. Xu Yuanchong's book became a hot search on Dangdang, and scholars published articles calling it a breakthrough in CCTV's cultural variety show.
From "Chinese Poetry Conference" to "The Reader", these two cultural variety shows known as "Qingliu Variety Show" will attract such high attention. Perhaps even Dong Qing himself would be surprised. In the various analyzes that flood the Internet, most of the reasons for success mentioned are familiar. For example: This is an era of lack of faith. Modern people are too impetuous and need to calm down and read books again... blah blah blah and other rhetoric that has become a system. "Lack of faith"? Hasn't it been missing in the past few decades?
As for why it is sought after? Chatting with colleagues, some people said that this is the effect of "differentiation". Two years ago, this program would not necessarily have received much attention. At that time, reality shows were at their peak, and everyone’s weekends were joyful and rich, immersed in the stars’ hard-fought comedy, deliberate embarrassment, and “being beaten” in low-IQ games. All kinds of pleasures brought about by "integration". It is undeniable that whether reality shows, talent shows or brainstorming shows, their entertainment and excitement are in line with the "anxious" modern people's weekend leisure needs to reduce stress and put down their mobile phones to do nothing. But now, these "show" programs, especially the proliferation of reality shows, have entered a period of viewer fatigue.
So some people say that the emergence of "The Reader" coincides with the spiritual window period of contemporary Chinese people. The audience groups of "The Reader" and reality shows do not completely overlap, which also means that at least two types of people need this program. Audiences who are tired of various shows and those who have no fixed favorite program on weekends can The audience watching. Especially for the so-called backbone of society (also the "middle class"), listening to the stories of "lay people" who are closer to them and the long-lost "beauty of words and language" has become a stress relief channel that suddenly opens up in front of them.
As for whether this 90-minute "baptism" brings memories, comfort, or change, it is difficult to say. The most intuitive effect is that more and more people are beginning to realize and admit that they are “uneducated”.
Another view is that from "appearance" to "talent", whether it is the value orientation of "Poetry Conference" or "The Reader", it not only satisfies the psychological void of the elite class. The window period is also an outlet for anxiety. In the reading of other people's lives and the texts used to project life experiences, one can reconcile with oneself, with the present, and with society.
Those who are optimistic about this program will interpret it from a higher perspective and believe that "The Reader" has accurately stepped on the beat of the main theme and complied with the requirements of the competent authorities to increase the spread of serious culture and enhance culture. Influence requirements. And Dong Qing does not shy away from the fact that this is CCTV's need to carry the cultural banner. What she has to do is to use an attractive enough form to arouse the same needs in the hearts of "amateurs".
For the novice producer Dong Qing, the biggest challenge is to find sponsors, which requires putting aside the "face" of being superior and bargaining while selling programs to corporate "financiers". It is reported that when Dong Qing was struggling to find a sponsor, he "met" the senior management of BAIC Group at an event by chance. The positioning of "The Reader" made BAIC Group feel like a treasure. As a representative of the echelon of local automobile groups who came from behind, BAIC is more eager to enhance its brand influence than other major automobile groups. Therefore, although Dong Qing has strict requirements on commercial exposure in order to ensure the independence of the program, the BAIC Group, which is the exclusive sponsor, obviously believes that as long as the BAIC Group's LOGO can appear in conjunction with a high-end program like "The Reader", it has already achieved improvement. The biggest purpose of brand awareness. They hit it off immediately and everyone was happy. In Bai Yansong's words, "The Reader" was at the end of its rope several times, but in the end everything was bright and clear.
In fact, this is not the first time that cultural programs have entered the audience's field of vision. The "Chinese Character Writing Conference" made participating middle school students popular, and the less popular "Chinese Idiom Conference" also has its own fans. Including the poetry conference, the three "conference-type" programs have laid the foundation for the launch of "The Reader". This influence has even extended to real life. The most typical example is Peng Min, the second place winner in the poetry competition. A North drifter who once lived a miserable and unfulfilled life became a admired "talent" overnight. Although in his opinion, no amount of poetry can buy a square meter of housing, the society brought by a book full of poems must at least make him feel better.
A TV culture column’s Indian Summer is just around the corner, but Dong Qing said, “I don’t think that just because the “Chinese Poetry Conference” or “The Reader” has received everyone’s attention, it marks the beginning of today’s Chinese cultural genre. The show is starting to take off, or it’s really ushering in a new spring.” Traditional cultural content itself is at a disadvantage in dissemination. Therefore, the format of the program is very important, the selection of guests is very important, and the timing is very important. All subjective and objective factors must be just right, which is not easy. A major innovation of "The Reader" is that it will follow the production method of current variety shows and be broadcast in "seasons", with 12 episodes per season and 6 guests per episode. Whether there is a queue waiting to be on the program will be one of the indicators that determine the success of the reader, and star effect is of course also essential. So far, at least Bai Yansong, who has volunteered to host the press conference, is very happy that he is already in line.