The author also tells us how to avoid negative memes in a complex society and let positive memes serve people.
After reading this book, you may find out who is influencing you and who you are influencing.
1. Information-based "Autonomous Living"
2. Have the ability of self-replication and communication.
It is not only a reflection of will, but also independent of human will.
This is an intellectual content, so I don't want to explain it.
"Quick, copy me, pass me!"
We copy and disseminate information that the public can understand. Because of its simplicity, it is easy to copy and spread information. For example, the spread of online rumors.
We are the masters of information, and everyone will be the carrier of memes, because everyone is selfish. David mitchell tells us that human beings are told stories, not stories. Stories are memes.
Most people will consider their own cognition and interests and go all out to spread false news.
For example, the training market under the theater effect is based on the slogan "Don't let children lose at the starting line". Who first put forward this slogan? What's his purpose?
In fact, in order to make money, profit-seeking is their most obvious feature and their only purpose.
Therefore, as long as they post the message "Don't let children lose at the starting line" on the Internet, the message will be copied and spread at a speed of several hundred.
The marketization of education is very serious now. Almost every family is in it, but they don't know how to face it positively. All they can do is pay money to send their children to excellent classes.
Families who don't attend training classes also suffer, because others beat them to it, so do you want to catch up desperately?
As if in the end, the sentence "Don't let the children lose at the starting line" really became "truth".
Finally, maybe every family and every child is a victim.
This is the performance and harm of the educational theater effect under the meme effect.
Similarly, there are some false information in the stock market, which has a great influence on the stock market.
The spread of rumors about the end of the world has plunged many people into fear. Many people stop working and just pray that God can help mankind tide over the difficulties.
It seems that everyone can easily become a meme communicator. Because people are afraid something bad will happen to them. Compared with the cost of unbelief or blind obedience, people are of course willing to choose the former.
A simple and easy-to-copy message and a selfish person will eventually become the carrier or means of meme.
Therefore, each of us should reflect. What are you doing when you do something? Who told you to do this? Human beings have the ability to think and reflect, so if they want to be the real masters of fate, they must learn to do something.
We should understand that there are two types of memes:
Positive meme
Negative meme
We can seek advantages and avoid disadvantages, and let positive memes serve mankind. For example, the speech is inflammatory. At the beginning of his business, Ma Yun used memes to motivate employees to tide them over.
For example, when some prisoners see a photo, they can change their life direction and abandon evil and be good.
For another example, some people idle away when they are young, and become individuals after they get married and have children.
Behind these memes is the desire for truth, goodness and beauty in human nature. Overcome the false, evil and ugly, and the truth, goodness and beauty will naturally emerge.
Human genes are selfish, but also beneficial to others. Therefore, there will never be good people or bad people. In this information-based society, it is very difficult to be immune. Unless you completely isolate yourself.
Then we need to realize that meme is a double-edged sword, put aside myths and recognize what information people are trying to spread behind their backs and what they can do.
Think twice before you do anything, don't be easily slaughtered by others, don't let your hard-earned wealth be cheated by others, and don't let your children lose their lives in advance and lose at the starting line.
In fact, I think the best way to avoid being poisoned by memes and led by people with ulterior motives is to take the road that few people take.
People follow suit, people have me, people have me. People are complicated, and I am simple. In the complex meme chain, be yourself, be yourself. Think more, reflect more, know who is influencing yourself, and who can you influence?
Write here, I think, in the poem "The Middle of the Forest" by the famous American poet Frost, there is such a well-known poem:
"The two roads diverged in the forest,
I chose a lonely one,
From then on, it decided my life path. "