The following skills:
1. Understand the audience: You need to understand who the audience is, what aspects of Chinese studies they are interested in, and what their reading habits and needs are. Only by deeply understanding the audience can we write Chinese culture copy that suits the taste.
2. Innovative expression: Some novel and interesting ways can be used to express the content of Chinese studies, so that readers can feel the charm of Chinese studies.
3. Emotional buzz: Some emotional elements can be added to the copywriting to make readers buzz.