Advertisers are terrified. This is human nature, and most people insist.
Default settings. Few people open DNT now, but if the tracking function is turned off, it will always exist.
Turn it off. Bob Riordais, CEO of the National Sports Association of the United States.
A group of DAA "advertisers" said that if
The industry is unable to collect information about their preferences. People don't
He said, less advertising. "They will become less meaningful and less targeted.
Advertising. "This news made advertisers panic. It is human nature that most users will not modify the default settings of browsers. Few people will turn on the "Don't Track" function now, but if the default is "Don't Track", then the "Track" function will be turned off all the time. American Association of Advertisers
The Association of National Advertisers is an organization affiliated to Digital advertising alliance, and its chairman is Bob.
Liodice said that it would be worse for consumers if advertisers could not collect information about users' preferences. This does not mean that users will see fewer advertisements. "They will see more meaningless and targeted advertisements," he said.