The predecessor of white rabbit toffee originated from 1943 Shanghai "Aipixi Candy Factory". The company's businessmen tasted toffee in England at that time and found it delicious. Half a year later, they copied their own brand of domestic toffee. Until 1950' s, the candy company was nationalized, and Mickey Mouse was regarded as a symbol of worshipping foreign things, so the packaging pattern was changed to white rabbit as a gift product for the 10th anniversary of China National Day in 1959.
As the most famous and popular candy in China, the white rabbit has accompanied countless people through their childhood-at first people remembered it because of its mellow milk flavor and simple name, but as the white rabbit slowly entered our lives, it has become something that children should do; White rabbit toffee is not only a famous brand in China and a well-known trademark in China, but also its products are spread all over the world in more than 40 countries and regions, and it has become an enduring public darling in the international market. White rabbit classic toffee series mainly includes: classic original flavor, yogurt flavor, red bean flavor, cool flavor, chocolate flavor and so on.