Chongwen Book City takes books as the medium, inherits civilization and makes unremitting efforts to build a harmonious society. It has been widely praised by readers and society, and has also become the focus of attention of many media. Xinhua News Agency, China Government Network, CCTV, People's Daily and Guangming Daily all reported on Chongwen Bookstore.
After five years of market tempering, Chongwen Book City has been looking for a new development model through adjustment. At the end of 2007, the newly renovated Chongwen Bookstore made its debut and moved from the second floor to the third floor as a whole. Different from the past, on the basis of selling books, cultural and entertainment venues have been added to create a one-stop consumption model of culture.
As can be seen from the layout of bookstores, they serve readers well. In the business hall of 15000 square meters, they reasonably placed18 million kinds of books and divided them into 25 professional areas according to the types of books. The distribution of books on economy, politics, culture and fashion is clear at a glance, and every region has eye-catching signs. This distribution pattern is more scientific than the mixed bibliography in the past, and it is no longer difficult for readers to find books.
Among them, one of the most convenient changes for readers should be the display of books at the door. According to Chongwen Book City, at the entrance of the book city, there is a bookshelf with an area of nearly 100 square meters, and hot books such as "Stock Market Risk" are placed from front to back. This is a hint to readers who have no purpose, let them know the most popular books now and increase their enthusiasm for buying. Every detail change reflects the innovative concept of Book City. Chongwen Bookstore sized up the situation, seized the opportunity, followed the trend and constantly adjusted its business structure. At the beginning of 2007, Chongwen Book City was named "Best Employer of CCTV China (Wuhan) in 2006". In the business world, some people have successfully built a commercial real estate model that integrates eating, drinking and enjoying, and the newly renovated Chongwen Bookstore has also successfully applied this concept to cultural consumption.
At the end of 2007, Chongwen Bookstore moved from the second floor to the third floor of Publishing Culture City. It is understood that in addition to the book sales area, there are more than a dozen professional consumption items on the third floor, such as coffee bar, water bar, multi-function hall, green internet bar, electronic game city, children's playground, electronic products area, cultural gift area and magazine area.
The new Chongwen Bookstore has a building area of10.5 million square meters, and the variety of books remains at10.8 million all the year round. Through the effective layout of 25 professional fields, the special layout of nearly 40 publishing houses and the establishment of many publishing houses, a well-organized, reasonable layout and well-defined book mall pattern has been formed. One-stop consumption projects such as coffee bar, water bar, multi-function hall, internet cafe, electronic game city, children's playground, electronic products area, cultural gift area and magazine area bring readers a brand-new concept of cultural consumption. Some business people have commented that Book City has really created a one-stop consumption pattern from the culture. This culture-centered business model successfully connects culture with business, realizing the greatest potential interaction. It is the most popular new model in the world at present. In addition, Chongwen Bookstore also makes full use of social resources to develop chain operation, and has successively cooperated with Zhong Bai Warehouse to open supermarket-type book chain stores, and cooperated with martial arts merchants to open community chain stores. Cooperate with Hubei Party School, set up a professional learning single store, and form a strategic partnership with Suning Appliance, creating a precedent for home appliance stores to operate book chain stores. In the future, Chongwen Book City will serve the readers with a more open mind, a more mature management concept and a higher standard of marketing.