1. With the change of values and the improvement of aesthetic level of the audience, the audience is eager to understand the spirit, enjoy emotions and enjoy aesthetic pleasure. The huge market of cultural festivals needs a more solid audience base, stronger internal force and broader development space than before.
2. Radio and television inject deeper spiritual strength and richer cultural connotation, which requires not only the dissemination and promotion of cultural knowledge, but also the inheritance and promotion of ideological essence and moral essence, and more importantly, the dialectical choice of new generation conditions, the promotion of excellent traditional culture and creative transformation and innovation.
3. We should advocate the spirit of innovation, prevent simple imitation from leading to thousands of laws, be alert and coaxed to follow suit, carry forward the spirit of artisans, and overcome the tendency of fast food consumption caused by quick success and instant benefit.