Look at the stars in a down-to-earth way

When we look at the stars in a down-to-earth way and think of "looking up at the stars", the first thing we think of is Premier Wen's poem of the same name. In fact, Premier Wen mentioned "looking up at the starry sky" for the first time in an impromptu speech at Tongji University. He said: "I hope that students will always look up to the sky, learn to be human, learn to think, learn knowledge and skills, and be a person who cares about the fate of the world and the country." Besides, "Looking at the Starry Sky" is also a song by pop singer Jason: On this day, I began to look at the starry sky and found that my heart is not far away, and my dream is not far away, as long as you stand on tiptoe. From now on, I will not hesitate and be shy. With open arms, I can fly higher and see farther. Whether it is Premier Wen's poems or Jason's songs, Looking at the Starry Sky gives people a kind of motivation to "strive for progress and cherish the world". While "looking up at the starry sky", we also need to "keep our feet on the ground". As the saying goes, "a journey of a thousand miles begins with a single step", and the ancients also said that "a thousand miles does not accumulate steps", which tells us that a person must have lofty goals and down-to-earth efforts if he wants to realize his dreams. Over the past 30 years of reform and opening up, China's economy has achieved unprecedented development, and China's economic aggregate has surpassed German to become the second in the world. However, the quality of China's economy is not optimistic. One of the most important indicators is that China lacks a number of independent brands with global influence. As we all know, a brand has three dimensions, namely, popularity, reputation and loyalty. Among them, through three to five years of indiscriminate advertising, advertising may quickly improve brand awareness; However, it takes at least ten to thirty years to establish brand reputation; As for loyalty, it takes 50 to 100 years. Brand building is urgent, and the brand must be made. Therefore, I often advocate that entrepreneurs need to be "half-hearted" when making brands. "Three hearts" means making up your mind, building confidence and keeping patience, and "two hearts" means being sincere and creative. Among them, I think making up my mind is "looking up at the stars" and patience is "down-to-earth". Brand China's dream is to win more respect for China by helping China's independent brand groups rise! This goal is grand and arduous, but it is of great significance. "Look up at the starry sky and keep your feet on the ground" is very similar to my motto "Aim high and keep your feet on the ground". "Looking up at the starry sky" is another expression of "aiming high". I often use these eight words to motivate myself. Whether students, entrepreneurs or officials, each of us needs to "look at the stars in a down-to-earth way". Only in this way can China's brand have hope; Only in this way can the great rejuvenation of the Chinese nation not be empty talk.