2. Master the professional skills and methods of visual communication design;
3. Have the basic ability to independently carry out visual communication design practice;
4, understand the relevant economic, cultural and artistic principles, policies and regulations;
5. Understand the development trend of graphic design at home and abroad;
6. Master the basic methods of literature retrieval and data query.
Professional background:
The word visual communication design was popular in the World Design Conference held in Tokyo, Japan in 1960, including the design of printed publicity materials such as newspapers, magazines and posters, as well as the design of media such as movies, televisions and electronic billboards.
They convey the relevant content to the eyes for expressive design of modeling, which are collectively called visual communication design movie posters. In short, visual communication design is "the design of display and communication".
Visual communication design has experienced several stages of evolution, such as commercial art, arts and crafts, printing art design, decorative design and graphic design. Finally, it becomes a design with visual media as the carrier and visual symbols to express and convey information.
Visual communication is a new academic concept. Vision is what we see, and communication is expressed in some form, mainly including graphic design, multimedia design, animation design, decoration design and so on.
From the development of visual communication design, it is largely the expansion and extension of European and American printing art design that rose in the middle of19th century.
With the rapid development of science and technology, various technologies based on radio waves and networks have developed rapidly, bringing revolutionary visual experience to people.
In today's rapidly changing information society, the influence of these media is becoming more and more important. The content of design performance can no longer cover some new information media, so visual communication design came into being.
Extended data:
Open institutions:
Central Academy of Fine Arts, China Academy of Fine Arts, sichuan fine arts institute, Guangzhou Academy of Fine Arts, Xi Academy of Fine Arts, Lu Xun Academy of Fine Arts, Tianjin Academy of Fine Arts, Hubei Academy of Fine Arts, Nanjing Academy of Fine Arts, Shandong Academy of Fine Arts, Jilin Academy of Fine Arts and Xinjiang Academy of Fine Arts.
Guangxi Arts Institute, Yunnan Arts Institute, Shandong Arts and Crafts Institute, Sichuan Conservatory of Music, Wuchang Institute of Technology, Lanzhou Institute of Technology, Jingdezhen Ceramic Institute, Tsinghua University, China Communication University, Minzu University of China, Beijing Institute of Fashion and Beijing Institute of Printing.
Tianjin polytechnic university, Inner Mongolia University, Inner Mongolia Normal University, Donghua University, Jiangnan University, Suzhou University, Zhejiang Sci-Tech University, Zhejiang Media College, Fudan Shanghai school of visual arts, China Renmin University, Beijing University of Technology, Beijing Institute of Technology, etc.
Employment direction:
Printing design: poster (craft poster, commercial poster, political poster), editing design (cover design, sample design, pictorial design), illustration (advertisement, science and technology, books), newspaper advertisement, magazine advertisement, postal advertisement.
Signs: traffic signs and local signs.
Icon design: topographic map, traffic guide map, statistical map, cartography, structural map.
Character design: font arrangement, Chinese characters, Latin characters and font arrangement design.
Exhibition design: signboard, window, exhibition, exposition, stage and booth design.
POP sales site design: storefront cabinet top design, wall.
Image design (film and television design): animation, commercial advertisements, TV movies, movie subtitles. ?
Packaging structure design: packaging structure, modeling.
Baidu encyclopedia-visual communication design major