1, WeChat official account pays attention to communication and absorption, and pays attention to creation and communication.
The biggest difference is the way and speed of article dissemination. Due to the different reading groups faced by the two platforms, the communication mode and speed of the same article on the two platforms are very different.
The level and age of readers who write official documents are very inclusive and extensive. Most of the purpose of opening WeChat to browse the official WeChat account is not to learn, but mainly to get information, browse information and understand information.
Therefore, the standard of good writing of WeChat official account is 65438+ million+which can spread quickly and be absorbed by readers quickly. What you remember (in any way) can accurately hit the pain points and backbone of readers, and what sticks to fans is a good article. As for artistry, literariness or other content, it is the second best requirement.
So when writing a public document, imagine writing a speech to 65438+ ten thousand people, and everyone will understand how to say it. How to say that everyone can't help but reach out and applaud you, how to say that it can make people cry, how to say that it can make people clap their thighs and shout, it's fucking my heart, and then you win. Whether it's spring snow or down the dam.
In online writing, you must have "three truthfulness"-truthfulness, sincerity and true feelings.
Indeed, more people write articles than read newspaper articles. In other words, there are more people who know words than those who don't.
Because there are many people writing articles, you may write a sensational article and sell it elsewhere, but in the world, you may not be recognized.
Because I don't respect words, I pretend to be forced at will. In order to earn eyeballs, the writing is not true. Although you have made some achievements, people think that you are not real kung fu. You are a gesture of showing off your legs and don't deserve real recognition.
Therefore, writing articles online requires innovation, true temperament, true feelings and sincere feelings, and both literature and art are the most valuable. If the author can still have some literary talent and universal feelings, that is the object of real envy and worship.
As long as the words have aura, as long as the words hit my heart, as long as the author is a serious writer, as long as even one sentence in the article hits me, I will not hesitate to praise and pay serious attention to the author. This is the way of people. What they see is not the information, but the sincerity of the author. What they need is not the truth, but the writer's creative passion.
So sometimes when I am not inspired to write, I will browse to see what other authors have written, and sometimes I will be poked in my heart and my pen will produce words.
Many times, your article will also receive comments from famous teachers, wandering messages, angry discussions and sincere tips. They will never laugh at your article, but will encourage you to continue to refuel, because they have experienced your youth writing and confused mentality, so this kind of partner communication is not felt by other platforms.
Write an article on the official account of WeChat, which should be easy to understand, and don't hold it twice. Readers are not busy and don't buy.
When writing an article in a newspaper, you must be sincere and profound. Don't be discouraged if you don't do it twice. Your partners value your spirit and passion, and they will buy it.
2. The official WeChat account pays attention to hot spots and heat, and pays attention to the starting point and height.
When writing an article on the official WeChat account, you should seize the hot spot in time and make your article a hot one. It is best to keep the temperature rising continuously, and it is also good to keep warm with hot spots. Therefore, the article on WeChat official account is definitely the essence of fashion, and it is the most fashionable and fashionable to wear. If you don't have hot spots and heat, then you are too old-fashioned
People pay attention to you just to get the latest information. You're talking to me about feelings. What people want to know is what color is popular this year. You tell them what color suits you? But you have to understand that people just want to wear the most popular clothes. It doesn't matter whether they are suitable or not. It is important to keep up with the trend, not to keep the style forever.
On the contrary, our articles focus on style. This is a very comprehensive article. You may not be able to write a poem anyway, or you may not be able to read it well, but a good poem is a good poem, which is beyond doubt and highly respected. And the person who writes poetry is also beautiful because of poetry. The poet will not be ridiculed and is an unrealizable fool.
People who write novels are getting longer and longer every day. That's his style. Whether anyone watches it or not, whether they can sell it or not, whether it rains or not, they have been writing. It is this "stupid" persistence that is recognized, liked and valued by people.
Our readers value your starting point. Whether you are a long-distance runner or a sprinter, your height is your achievements in this field, so you are the boss.
Whether you write a long story or a joke, whether you are a romantic expert or a beauty expert. Just stick to it in this field. But if you are dishonest, thinking about making money all day, thinking about getting ahead, and not writing articles honestly, the development is really bad now.
Because these sharp-eyed readers are either big names now coming to you. Or you will be a big shot in the future and come to learn from you now. Poor writing, can you accumulate readers? If you don't write a good article sincerely, can you convince others?
Therefore, writing articles on the official WeChat account is the most important thing, and writing articles is the most important thing.
The writing of the official WeChat account should know how to rub hot spots, but also be clever, otherwise it will be easy to rub a nose. And writing should be honest, bend down and write honestly, and sooner or later there will be results.
3. The official account of WeChat pays attention to usefulness and fame, and pays attention to * * * and diligence.
When writing an article on the official account of WeChat, you should consider what your words are useful to others, what value you can provide to others, and what you can let others get. Can you make others angry or comfortable? Can you let others learn knowledge or gain insight? Can you let others know about human nature or understand life? In short, your output is very purposeful. You want others to learn something from reading. If others get nothing from your article, you are a failed author.
Besides, you're famous. A cat writes ten late-night stories with tens of thousands of hits. Brother Liushen's articles are all 65438+ million+. Why, because you are in a hurry, I am used to sleeping after reading your article, waiting for your article to get up, and looking forward to your article consumption every day. At this point in the article, it is hard to think of 65438+ million+. Their comment area can also publish several articles of 65438+ million+.
The world of official WeChat account is definitely the world of names. The same article, when you wrote it, no one read it. If you change the platform, it may be 65438+ million+.
If you are not famous, no one will read your 10 article every day. If all you write is self-appreciation and self-expression, then no one will read it all your life. Scholars don't count, feelings are wasted, and the truth depends on it. This is the official account of WeChat.
When writing an article online, the first thing you should consider is why I want to write, what I can write, and what is the purpose of my writing. Look, it all started with me. Answering these questions is to make myself clear that the purpose of my coming here, in other words, is to give myself a reassurance that you are the person who wants to write without income, attention and light, and you will not be discouraged, because there are too many people like you. And you will stick to it, because as you write, you will realize that many people have written famous books, so you will not be alone.
The important thing in writing in the world is persistence. You don't need to be useful to others, but being useful to yourself will also touch others, because inner strength and emotion are more likely to touch people's hearts.
It is important for you to write your own words day after day and year after year. Readers will see your efforts and persistence and leave a message at the bottom of the article to encourage you. It is more appropriate to be a partner than a reader.
Online writing does not need to be famous, but it is interested in words. Praise is similar to people who pay attention to you. They also write online, maybe for a long time. When they meet your handwriting, they feel that you have written my heart, and you can't help being excited. You also pay attention with a small red heart in your hand, and some even leave messages to communicate. This is cute. Even if you are a nobody, as long as your words are sincere and touching enough and strong and affectionate enough, I will spare no effort to cheer for you and even become friends with you.
Therefore, the celebrities in the future are all drifting with the tide, all of them are white now, all of them are big coffees in the future, and all of them are rookie now. They are introverted and practical, so they can persevere and go forward bravely.
If the official account of WeChat is a flower shop, it is a park. Flowers in public flower shops are useful and have corresponding prices and values. Buyers and sellers have strong pertinence and clear purpose, and people face flowers with a plenty of purpose.
As long as the flowers in the park are bright, whether they are green grass or nameless flowers, people are willing to give them praise and nostalgia, and people's feelings for flowers are rich. Stop there because the flower is beautiful, not because you want to hold it in your arms, keep it for yourself or give it to others. ?
Postscript:
I want to dedicate this article to myself and my colleagues who have been writing for a year. How can I solve my troubles? Only words can make me happy. Only words can make me better. Only words can make me happy. "Select from yellow value sub-characters" is marked with * * *.
Writing, persistence is the last word.