See how Zhao Benshan successfully integrates resources.

Zhao Benshan's position in the circle today far exceeds that of Degang Guo and Zhou Libo. In my opinion, the difference is that for so many years, Zhao Benshan didn't stand out alone, but made every disciple strong. It also makes Benshan media in full swing. Can have today, have to admire Zhao Benshan in addition to marketing well, but also know how to integrate resources. It is impossible to integrate brand resources by relying on a main brand Zhao Benshan, which is too single, so Uncle Benshan immediately thought of launching his own sub-brand. Because he knows that only with more brands can Benshan Media grow. (Degang Guo of Beijing Deyun Society is beginning to understand this truth now. I talked about this in the article How to Learn from Management Apprentices in Zhao Benshan, Degang Guo. Integrating more sub-brands is the wisest side of Uncle Benshan. In 2005, his apprentices Cai Weili and Wang Xiaohu made their debut in the Spring Festival Evening sketch Kung Fu, and then yang shen and wang xiaoli made high-profile appearances in CCTV Spring Festival Evening. The overnight popularity of Shenyang, the rapid popularity of Wang Xiaoli and the constant emergence of disciples all fully demonstrate that Zhao Benshan's sub-brand strategy is correct. They not only add luster to Uncle Benshan, but also make money for Benshan Media, killing two birds with one stone. At the same time, there are more sub-brands, which reduces the problem that a sub-brand is too strong. When the apprentice's wings are hard, solo flight is inevitable. Last year, Degang Guo's disciples quit Deyun Society one after another, which made us have to admire the ability of Zhao Benshan's management team. On the one hand, Zhao Benshan values everyone's value. Every apprentice, he tries to give them a play, and every opportunity for development takes into account the apprentice. This allows everyone to find a platform to play their own value. On the other hand, enterprises need to develop and brands need to grow, especially in the entertainment circle, without the participation of the media. Zhao Benshan is well aware of this. Integrated media can not be simply understood as advertising, but should be guided by the situation. We can see that Zhao Benshan is skillful in integrating media resources, which has something to do with his more than 20 years in CCTV Spring Festival Evening. From CCTV, Liaoning Satellite TV and Heilongjiang Satellite TV to online media and local theaters, the broad platform provided by the media is a good opportunity for Benshan media artists to show their faces. Actors are also afraid of wine rotting in the alley, especially before becoming famous, hoping to have a chance to show it on the stage. For Zhao Benshan, media integration means buying prime time for free, which others can't buy with huge sums of money. On the one hand, the media needs the support of Zhao Benshan and his duet team to improve the ratings, on the other hand, his disciples also need the opportunity to appear in the media. Constantly increase their influence. Your income in the entertainment circle is directly proportional to your popularity. Sometimes it doesn't matter whether your image is positive or negative. This is incomprehensible in foreign countries, such as widely acclaimed Sister Furong and Sister Feng, and annoying advertisements of melatonin. This confirms the essence of the sentence that technology can be transformed into productivity! Integrating Social Resources Benshan Media not only set up the Liu Laogen Grand Stage in Shenyang Middle Street, Shenyang Workers' Hall and Shenyang Shen Tie, but also set up the Liu Laogen Grand Stage Theater in Beijing, Harbin, Changchun and Tianjin. Uncle Benshan's territory is almost all over three northeastern provinces, Hebei and Beijing. Zhao Benshan has its own unique way of managing artists. He once said: it is not easy for you to control artists with the system. Those are wild horses. If you come up and harness him, the rope will break. Between me and them, first of all, it is emotional, just like their father, and sometimes it is greater than his father's responsibility. Then I filmed them and made them angry, so he didn't dare to show off in an ostentatious manner. Finally, all the rules are formed into a system, one by one, and whoever commits the crime will take the money. Money can cure them. The person with the most fines will be required to pay 654.38+10,000 yuan at a time. In addition to improving the strict management system within the company, he also presented his disciples with national laws and regulations written by himself as keepsakes at the end of the ceremony. The stone with the words "national laws and regulations" embedded in it, which he personally selected, is worth tens of thousands of yuan, showing the weight of these four words. There are strict regulations on the monitoring of performance quality and the performance of each actor. Whoever breaks the rules will be punished. Zhao Benshan, who integrates human resources, is very clear that it is difficult to develop the Northeast Erren to a certain degree and height by his own ability; It is better to include many outstanding folk duet artists than to fight alone. Many of Zhao Benshan's disciples didn't learn duet with Uncle Benshan, but they became famous in some regional markets before joining Zhao Jiaban, such as Wang Xiaoli, Liu and Xiao Shenyang. His management style is blended with personal feelings. He adopted the traditional troupe-style mentoring system. In the enterprise, all his apprentices call him Master, even Master, and some directly call him Dad. Over the years, the apprentice has any difficulties, no money, something happened at home, and someone beat his daughter-in-law. He is in charge. This made the disciples find a sense of belonging.