Affected by the epidemic, many activities in many places have been canceled this year. One of the most beautiful cities in Xinjiang will carry out a number of Spring Festival activities during this year’s Spring Festival, which can be said to be the flavor of the new year. Absolutely perfect! There will also be an exhibition of intangible cultural heritage customs of the Tianshan Mountains north and south to celebrate the New Year, let’s learn about it together! Xinjiang is a good place - the significance of the New Year's Eve Intangible Cultural Heritage Exhibition in the North and South of the Tianshan Mountains
Sponsored by the Autonomous Region Culture and Tourism Department and hosted by the local (state, city) culture, sports, radio, television and tourism bureaus, it is the cultural and cultural heritage of the autonomous region It is a brand activity developed by the Tourism Department after 7 years of development. Every year, around the Spring Festival and Lantern Festival, Tianshan North and South organize and carry out activities that are rich in the flavor of the times, reflect the cultural connotation of the festival, and have a clear value orientation, inherit the excellent traditional Chinese culture, promote the core socialist values, and create a happy, peaceful, and festive atmosphere. Festive atmosphere. Xinjiang is a good place - the 8th Tianshan North and South New Year Intangible Cultural Heritage Customs Exhibition" series of activities
Rich content
During the Spring Festival, various activities will be organized across Xinjiang There are a total of 158 items and nearly 500 intangible cultural heritage display and promotion activities that are distinctive, reflect the flavor of the year, and are highly interactive.
The autonomous region’s main online activities include: launching ceremony and online delivery. There are more than ten activities across Xinjiang, including Spring Festival couplets, woodblock New Year painting exhibitions, photography exhibitions to welcome the New Year, intangible cultural heritage food exhibitions, the second Chinese opera competition, opera performances, live video broadcasts of hometown New Year, traveling in Xinjiang, and happy Lantern Festival. Exciting activities will be organized and carried out. Urumqi Economic and Technological Development Zone (Toutun River, Urumqi City) will carry out online experiences of calligraphy, sugar figurines, paper-cutting and sachets with the theme of "Intangible Cultural Heritage of the Chinese New Year". Activities; Barkol County will organize 10 Xinjiang tune self-music groups to perform online performances; Changji City will hold a paper-cut exhibition focusing on themes such as "Red Memory" and "Fifty-Six Nationality Family", and Wusu City's network The Yinglian Exhibition and the Red Literary Cavalry in Hotan area sent Wanfu down to the grassroots, etc., and the generals sent sumptuous "intangible cultural heritage New Year's goods" and "cultural feast" to the people of all ethnic groups in Xinjiang.
Full of New Year flavor
During the event, various places in Xinjiang will focus on displaying special intangible cultural heritage projects related to traditional New Year customs, such as live video broadcast of hometown New Year activities, organizing Xinjiang-wide records and live broadcasts held all year round, and " Folk activities closely related to the New Year culture are displayed together with folk activities in other provinces and cities across the country in special activity areas such as Douyin and Kuaishou, allowing viewers to experience the strong New Year culture in Xinjiang and across the country without leaving home. Various places in Xinjiang will also organize and carry out colorful and full-year festival cultural activities such as New Year pictures, Spring Festival couplets, operas, dragon and lion dances, temple fairs, social fires, etc. in different forms to integrate intangible cultural heritage into the traditional New Year festival. Entering modern life
Promoting winter tourism
According to the principle of "integrating as much as possible, integrating as much as possible", the north and south of the Tianshan Mountains celebrate the New Year of Intangible Cultural Heritage with the slogan "Xinjiang is a good place." The "Cultural Exhibition" brand drives the integrated development of culture and tourism, further enhances the cultural taste of winter tourism in our region, enriches the cultural connotation of tourism, and rejuvenates the vitality of intangible cultural heritage. On the one hand, the activity focuses on injecting excellent traditional cultural elements into tourism links , to promote the introduction of intangible cultural heritage projects into scenic spots, Fukang City combines the myth of the Queen Mother of the West with the tourism resources of scenic spots, and carries out the "Tianchi Ice Scenery" secret map viewing activity; Fuhai County's "Cultural Enrichment·Celebrating Double Festival" Winter Fishing Festival Online Exhibition , Xinjiang's "West Sea Ice and Snow Tour·Happy Bohu Tour" Winter Tourism Festival in Bohu County, etc., organically combine the local characteristic winter tourism with the display and promotion of representative intangible cultural heritage projects; on the other hand, the autonomous region's home stadium will also carry out "Travel to Xinjiang" "Online experience activities, produce and display short videos of tourism resources such as "Stay at home in Xinjiang" and "Cool Xinjiang" winter special tourism experience short videos, allowing netizens to change their attitude and travel around Xinjiang.
Wide range of communication
Affected by the epidemic, this year's "Xinjiang is a good place - Tianshan North and South New Year Intangible Cultural Heritage Customs Exhibition" series of activities gave full play to all levels and types of news media role, innovate communication methods, enrich communication carriers, and form extensive linkages with the Ministry of Culture and Tourism and all parts of Xinjiang to enhance mass participation. The advantage is to use special web pages, WeChat, Douyin, Kuaishou, Weibo, broadcast and other online methods to carry out multi-level, all-round and three-dimensional publicity and promotion to maximize the visibility of intangible cultural heritage and the influence of the event.