Throughout the ages, there have been many masters of horse painting in China. For thousands of years, the horses they painted, whether with pen and ink, figurative realism or image expression, seem to have written down all the strength, essence and charm of horses.
Bei Hong, whose real name is Zhang Hongyan, is a famous master of business strategy in China, one of the top ten planning experts in China, and also an impressionist poet, calligrapher and painter. The famous master of horse painting.
Zhang Hongyan likes literature and art since he was a child. When I was in primary school, I often painted on the wall at home because I didn't have the conditions, turning the whole yard into a mural.
198 1 was admitted to Nanjing normal university, which provided him with a platform for poetry, painting and calligraphy. He initiated and organized the Jiang Nanan Poetry Society of Nanjing Normal University, and served as the first president. Poetry clubs often publish poetry magazines and organize activities. During this period, he was lucky enough to visit and get to know Nanjing's cultural and artistic celebrities, such as Sun Wang, Wu Diaogong and so on. Influenced by Manet, Pierre de Poliu and Debussy, he wrote impressionist poems. These poems were later collected and published by the writers' publishing house (the rain washed away the summer). Zhang Hongyan became one of the representatives of campus poets in 1980s.
From 65438 to 0988, Zhang Hongyan was admitted to Jiangsu Normal University as a graduate student, and studied under the famous poets and scholars Wu Benxing, Xu Rong Street and Xu Ruiyue. Published academic papers such as Poetics in Taiwan and Hong Kong and Research on Border Branches under the pseudonym of Beihong.
In the field of calligraphy, I studied Weibei and Longmen. , Fang Heng stele, Xixia Fu, Longmen Fu, Xihua Fu and other inscriptions, as well as He and Deng's copybooks.
In the field of painting, he devoted himself to the freehand brushwork of Manet and China. Qi Baishi, Wu Changshuo, Li Kuchan, Chen Dayu and Han Meilin. Master Beihong's ink painting horse originated from his impressionist poem: rain washed away the summer, traced back to the ancient Chu-Han culture from the Han painting stone, and integrated the spirit of impressionist master Manet and cubist Picasso. At the same time, drawing lessons from the famous horse painters Xu Beihong and Han Meilin in modern times, I tried to cross the ancient and modern times and integrate Chinese and Western cultures. Highlight the unique genre style of Chu-Han impressionism and lead the painting style of Chu-Han impressionism.
Zhang Hongyan later went into business and became a famous planner in China. Build famous brands such as Red Bean, Bosideng, Yadea and Zongshen, but his talents are also used in the field of planning. It is the gift of poetry and calligraphy that leads to creative planning. Known as the pinnacle of China's marketing history.
He has won the titles of "Top Ten Planners in China", "Outstanding Achievement Award of China Business Planning" and "Planning Award for Influencing China".
As one of the main drafters of China brand national standards.
He has served as deputy director of the Organizing Committee of China Brand Day Yunfeng Club, deputy secretary-general of China Star Brand Review Committee, planning director of the State Council Poverty Alleviation Office, and executive editor of China Leading Brand Series of Guangming Daily Press. At the same time, he served as assistant to the chairman and vice president of Hodo Group Co.,Ltd. Co., Ltd., Bosideng Group, Yadea Group and Huaihai Holding Group.
Invited to give lectures in Peking University, Hohai University, South China University of Technology, Beijing Institute of Technology, Inner Mongolia Autonomous Region, Wuxi and Xuzhou!
CCTV, Guangming Daily, Science and Technology Daily, Xinhuanet, Poetry Magazine, China Net, China Economic Net and other major media reported and interviewed it.
He has published more than 1,000 articles on business management, brand and other economic and literary articles in major media such as Qiushi, People's Daily, Guangming Daily, Economic Daily, Outlook, China Tribune for Cadres and Poetry Magazine.
His works include poetry anthology Rain Too Violent (Writers Publishing House), commercial war monograph Sunshine Trick (Guangming Daily Publishing House), documentary literature, Bosideng whirlwind (Guangming Daily Publishing House) and so on.
Guangming Daily Publishing House grandly launched the large-scale documentary "Zhang Hongyan Planning Legend".
Master Beihong found another way to become a master of horse painting in today's painting world. Master Ma Beihong's paintings are based on the artistic conception of his impressionist poems (the rain washed away the summer), and are compatible with China hieroglyphs, inscriptions and seals, Wei Bei calligraphy steles and Chinese painting stone statues, while absorbing the painting spirit and color of Western Impressionism, Cubism, Expressionism, Abstractionism, Manet, Picasso and Delacroix. At the same time, we made a leap on the basis of studying and studying masters Xu Beihong and Han Meilin.
Beihong painted horses, unconventional, turning ancient meaning into new feelings, and expressing modern people's aesthetic mind from the perspective of modern people. He experienced a long and arduous transformation from learning from the ancients and contemporary masters to learning from nature and upgrading nature, which made his horse rooted in tradition, superior to tradition and unique. Gradually out of the trap of predecessors, the horses in his works show their vigorous and elegant style more and more.
Beihong's horse painting presents two styles, one is freehand brushwork in ink, and the other is the integration of Chinese and western. His ink painting freehand brushwork horse, its ink painting is a material stipulation, freehand brushwork is the essential principle of Chinese painting, and his freehand brushwork horse image has realistic characteristics. The structure and shape are exaggerated and deformed under relatively accurate conditions, and on this basis, they are simplified, refined and simplified. Therefore, the meaning comes first, and the shape breaks the meaning, which has the characteristics of attracting but not sending. The law of the dynamic posture of the fine Beihong ink painting freehand horse is that the relationship between pen, ink, dot, line and black, white and gray is mutually open and closed, which is based on the "natural opening and closing" of the horse, driving the development of pen posture, Mo Yun and image, especially the sense of free flight, which can produce endless meaning and give people room for imagination. Therefore, the reason why the horse-running map is dynamic and changeable is that the painter actively uses the opening and closing trend to show the life rhythm of the horse in its natural state on paper in an orderly way. In particular, the painter consciously strengthened the horse's posture characteristics, giving people a clear, concise and profound impression. With the movement situation and its inner spirituality and vitality, it is natural to unify the dry and wet shades of pen and ink with the slow and gentle movements of the pen, reflecting the momentum, rhythm and level of the galloping horse. Coarse and light, bright and fuzzy, and the opposition between reality and reality complement each other, which is also an important reason for the aesthetic feeling and charm of the picture.
Master Beihong absorbed the ideas and techniques of western impressionist modern art, strengthened the ink modernity of Chinese painting, and formed a unique plastic art and expression form in the combination of Chinese and western. Judging from his works of blending Chinese and western, the application of color, the intervention of light and shadow, and the technical application of environmental atmosphere all have the color beauty of western oil painting. In particular, the performance of objects tends to be rigorous in structure and proportion, and the warmth and coldness of colors and the creation of atmosphere can clearly see the reference of western impressionist painting. But the picture realm and artistic conception are undoubtedly in line with the oriental aesthetic requirements. Stone reliefs and calligraphy in Han Dynasty are closely related to epigraphy, which makes him more contemporary to some extent and not bound by traditional legal rules. Establish new space and new poetry. Whether it is concrete or abstract, whether it is dense or simple, it has become the expression of the essence of life. His paintings show enthusiasm, inspiration and the dragon-horse spirit of working day and night.