This Dong Zhuo is not a teacher of Yangtze University, but a businessman. After he took office, he immediately changed the signboard of the school-run company, called Wonderful Health Care Products Co., Ltd. ... and advertised for marketing personnel in the school newspaper and held a recruitment briefing in the school auditorium. Liu Bei, Guan Yu and Zhang Fei went to apply together. By the time they got to the door, many people had come to apply for the job. Liu Bei said with a wry smile: "It seems that Jobs has also become a scarce resource, and the competition is fierce!"
Dong Zhuo, the general manager, personally presided over the recruitment briefing. First, he showed wonderful company's patented product "Wonderful Smart Comb". He said: "This wooden comb looks ordinary, but in fact it is very high in technology. It is made by the magic orange tree on the border of Yunnan province through 18 modern manufacturing technology. It is worth noting that citrus reticulata, as a raw material, is a rare tree species, which many botanists do not know. Our company specially bought more than 7,000 mu of mountains on the border of Yunnan to cultivate this endangered rare tree species. One more thing, this wooden comb is soaked in special medicine, and the teeth of the wooden comb are specially designed. By combing the scalp with these 38 teeth, it can effectively stimulate the sulcus of the brain and activate brain cells to achieve a refreshing health care effect. "
Someone in the audience asked, "How much is this wooden comb?"
Dong Zhuo said: "The original price is 2880 yuan. In order to repay consumers' love for wonderful smart combs, the price in 880 yuan is only a fraction of the original price. He stressed: "This is very cheap. "
Everyone said, "A wooden comb in 880 yuan is not cheap!"
Dong Zhuo said: "Don't compare with ordinary wooden combs. After all, it is a high-tech product! Moreover, it serves the human brain. The value of this brain is infinite and cannot be equated with a pig's head, right? "
Now, everyone has nothing to say.
Next, Dong Zhuo introduced the company's salary, basic salary 1.6 million, performance bonus and on-the-job training.
16000 yuan? The meeting room suddenly boiled. It's impossible to get a basic salary of 16000 as soon as you leave school. This wonderful company is really wonderful! Everyone rushed forward and crowded around the lady who handed out the job application form.
2。 Sell the comb to the monk.
Liu Bei, Guan Yu and Zhang Fei all successfully passed the primary election and became probation employees of Wonderful Company. The company also specially arranged a three-day ABC pre-job training for them in Hulao Pass Business Resort. A is the abbreviation of assertive, and its original meaning in English is Assertive. B is the abbreviation of Beautiful, which means beautiful in English. C is the abbreviation of Creative, and its original meaning in English is creative. Dong Zhuo explained:
A's opinion is not the stubbornness of a frog in a well, but refers to good personal qualities and the resulting self-confidence;
B's beauty is not superficial beauty, but well-trained professional performance, which can give customers the first impression;
C's creativity means that meaningful, developing, new and progressive stimulus variables can be added from work and life at any time, thus making work more meaningful and rich.
He said, "ABC is efficiency. The purpose of this ABC pre-job training is to hope that everyone here can become an effective employee. After this ABC training, we arranged a practical test: the probation period was one month, and each person sold 100 wonderful smart combs. Anyone who passes this test can prove that he is an effective person and can immediately become a full-time employee of the wonderful company and enjoy the salary of' basic salary 16000 yuan+performance bonus'. "
The students were taken aback and said, "Do you sell 100 combs a month? Are you kidding? How is this possible? "
Dong Zhuo told everyone to be quiet and further explained: "The reason for arranging this actual test is because the company thinks that horse racing is not as good as horse racing. A truly effective person is like a swift horse. He comes out as soon as there is a game, right? Guess what? In front of you, someone even successfully sold a comb to a monk and answered this question with difficult sales skills. If they can do it, why can't you? "
The students were even more surprised: "Someone successfully sold the comb to the monk? Who is it? How did he do it? "
Dong Zhuo asked, "Yes, how could a monk buy a comb?" As we all know, combs are used to comb hair, and monks are bald, so it is against common sense to sell combs to monks without combs. However, although most people think it is impossible, some people dare to do it, turning the impossible into a possibility and a reality. Do you want to hear this legendary story? "
The student said, "Yes!"
So, Dong Zhuo, like an aunt in kindergarten, asked everyone to correct their listening posture, and then began to tell the story of "selling combs to monks":
This is a story that happened at the beginning of Wonderful Company. In order to select talents with real ABC efficiency, the company requires every applicant to pass a test: sell 100 wonderful smart combs in the form of horse racing to a specially designated group: monks. This strange question, strange question, can be described as ingenious and well-intentioned.
Almost everyone expressed doubts: selling combs to monks? How is that possible? Are you kidding? Many people backed out, but three people bravely accepted the challenge ... When the one-week deadline came, three people returned to the company to report their sales practice results. Mr. A only sold one, Mr. B sold 10, and Mr. C actually sold it.
1000. Under the same conditions, why are the results so different? The company asked them to talk about their sales history.
Mr. Jia said that he went to three monasteries and was scolded and chased by countless monks, but he remained indomitable. Finally, he touched a young monk and bought a comb.
Mr. Wang went to a famous temple. Because the mountains are high and the wind is strong, the hair of the good men and women who came to make pilgrimages was blown out of order. Mr b went to the abbot and said, "unkempt appearance is disrespectful to the Buddha. You should put a wooden comb in front of each incense table so that men and women can comb their hair. " The abbot thinks it makes sense. There was a 10 incense table in that temple, so I bought a 10 comb.
Mr. C came to a famous Buddhist temple in the mountains and said to the abbot, "Anyone who comes to worship should have a sincere heart, and the Buddhist temple should also give back to protect peace and good fortune and encourage more good deeds." I have a batch of combs, and your handwriting is great. You can engrave the word' Jishan comb' as a gift. " The abbot was overjoyed and immediately bought 1000 combs.
The company believes that the three candidates represent three types of people in marketing work, each with its own characteristics. Teacher Jia is a persistent salesman. His advantages are hard work, persistence and sincerity. Mr. B has the ability to observe things, reason and judge, and can boldly imagine and realize sales according to the situation; As for Mr. C, he developed a new market demand through the analysis and research of the target population, bold creativity and effective planning. Because of Mr. C's extraordinary wisdom, the company decided to hire him as the head of the marketing department.
What is even more exciting is that as soon as Mr. C's "Ji Shan Comb" came out, it spread to ten, ten to a hundred, and there were many letters and incense. So the abbot placed an order with Mr. C again. In this way, Mr. C not only sold 1000 combs at one time, but also achieved excellent results in long-term ordering, realizing the optimization and maximization of marketing work. For the company, the biggest gain is not the order, but Mr. C, a very talented person, who has created extraordinary achievements.
Dong Zhuo said, "Do you know? That Mr. C is me! I worked as the head of the marketing department in Wonderful Company for 8 months, and then I was promoted to the general manager of the company, personally responsible for the development and management of human resources. I always remember that I started from sales and got here today. At the same time, I also know that 70% of the bosses in the world have been salesmen. I believe that an efficient salesman of ABC should have enough ability to sell any goods to anyone. I believe that there will be such excellent salesmen among you. "
Liu Bei raised his hand shyly and asked, "Teacher Dong, it is understandable that your ABC theory is both opinionated and aesthetic, but it seems difficult to be creative?"
Dong Zhuo said: "It is not difficult to say it is difficult, and it is not difficult to say it is not difficult. I'll teach you two tricks. The first trick is to learn to put yourself in the other's shoes and think clearly about the circumstances under which customers will buy our products. The second trick is to learn to lead the customer's' bovine nose'. "
The students said, "Yes, only by leading the cow by the nose will the cow obediently follow. Otherwise, whether it is pulling the cow's ears or pulling the cow's tail, it is impossible to make the cow obedient. "
Dong Zhuo said with a smile: "As long as you understand the secrets of these two unique skills with your heart, you can be as creative as you want in the future, and you will be proud of how creative you are."
3。 Lu Bu sold 999 combs.
The one-month probation period is coming, but Liu Bei hasn't even sold a comb. Ask Guan Yu, and so does Guan Yu. Ask Zhang Fei. Zhang Fei sold six.
Liu Bei said, "Alas, Third Brother is still capable!"
Zhang Fei blinked: "What can I do? My aunt, menstruation, my aunt, my cousin and my cousin all feel sorry for me.
A man bought one. "
Guan Yu said, "Only five!"
Zhang Fei said with a wry smile, "there is another one. I bought it myself and gave it to my girlfriend! " "
Liu Bei sighed sincerely: "I think we did a lot of things while working and studying." Why can't we even sell a comb now? " How did our three brothers suddenly become so timid? "
Guan Yu also said worriedly, "I can't finish the sales task this month." What can I do? "
Zhang Fei smacked his lips and said, "My girlfriend gave me an idea. She bought all the combs of 100 herself."
Guan Yu asked, "Then why?"
Zhang Fei said: "Isn't it aimed at the monthly salary 16000 yuan?" 16000 one month, six months, won't all the money for buying combs be back? Lost 100 comb! "
Liu Bei said, "Isn't that cheating the company?"
Zhang Fei said: "The company leaders only ask you to complete the sales volume. Who does he care who you sell it to? "
Liu Bei said, "You are wrong. The company gave us a one-month probation period, and the assessment was our ability, not sales. "
Zhang Fei said, "Brother, you are so sincere. I only ask you, do you still want this job? "
Liu Bei thought for a moment and resolutely replied: "My father told me two words before he died:' To be a good person, you must have a bright future; To achieve great things, we must be diligent and cautious. "I'd rather not take this job than deceive myself like this!"
Guan Yu also seconded and said, "Big Brother is right. A gentleman should behave like the sun, the moon and the river. Maybe, what the company wants is the character of big brother! "
Zhang Fei raised his hand and surrendered, saying, "Well, well, since you are all so stubborn, I have to seize your skirts!" " Well, at school, we three brothers are top students, and at the end of this month, we three brothers will become inferior students! Let's wait, cheeky! "
Sure enough, as Zhang Fei expected, by the end of the month, almost all other colleagues had overfulfilled their tasks. Among them, Lu Bu became the champion of the month with the sales volume of 999. Only three brothers are on the blacklist. Dong Zhuo called his three brothers to his office, and asked with a tiger face, "I don't understand why everyone else can finish the task, but you three are so useless." Look at Lu Bu. He joined the company with you and trained in Hulao Pass, but he got a good score of 999, only one less than Mr. C! I really don't understand. What have you been thinking about for a whole month? "
Zhang Fei said unconvinced, "Who knows how they accomplished the task? I can assure you that some of them must have cheated and bought a comb to make it up! "
Dong Zhuo said angrily, "What's wrong with paying for it yourself? Paying by himself shows that he likes the products he sells. Do as you would be done by. Selling products you like is a good performance of professional ethics. Why can't you learn anything? " He knocked on the big stage with a pen, hesitated for two minutes, softened his tone and said, "well, I'll give you another month's assessment period." Regardless of whether others pay or pay by themselves, in short, the company should judge the hero according to its performance. I hope you will not live up to my expectations of you! "
Liu Bei was ashamed, bowed to Dong Zhuo, made a gesture to Guan Yu and Zhang Fei, and hurried out together. To his shame, he didn't finish the task next month.
According to the company's regulations, if the salesman does not perform during the probation period, there will be no salary. There was no income for two months in a row, and eating became a problem. No way, the three brothers had to give up this well-paid salesman position and go to the talent market to find another way out. Two months later, they found a second job in a trading company in Xuzhou, but the monthly salary was only 1600 yuan.
Zhang Fei said, "It's still 1600 yuan. The wonderful company's16,000 yuan is 10 times higher, but it is like the moon in the water. "
Liu Bei sighed and said, "That can only be blamed on our incompetence. Look at Lu Bu. He is really a tiger general. He is a sales champion every month. "
Two years later, Liu Bei came to Hulao Pass Business Resort again to attend the China Marketing Summit held here, and met Lu Bu quite unexpectedly.
Naturally, everyone is happy to see old friends. Lu Bu told Liu Bei that since they left, Wonderful Company has developed rapidly, not only making great progress in the health care products market, but also marching into the real estate industry on this basis, and establishing Kyoto Industrial Group Co., Ltd. He handed Liu Bei, Guan Yu and Zhang Fei a business card with the title of vice president of Kyoto Group printed on it.
Lu Bu said, "After the meeting this afternoon, I'll treat you to Sichuan food. You three brothers, you must all come. " It's like a teenager's natural and unrestrained strength.
4。 The cat was finally leaked.
"How have you been?" Wine lead three cruise, lyu3 bu4 some smug asked.
Liu Bei replied modestly: "We dare not compare with General Manager Lu. Now we are the small supervisor of a small company."
Lu Bu said, "Friend, I'm not talking about you. You are too sincere. Look at me, now I earn more than 2 million a year. Look at you, working 1000 yuan a month. In other words, you have worked hard for two lives, and it is not as good as my annual income. This person is the same as people, with the same nose and eyes everywhere, but the inside of this head is different, and different heads have created different fates. "
While pouring him wine, Zhang Fei asked, "Teacher Lu, why do you become a sales champion every month?" Do you have any secret weapons? Or is there really a way to sell combs to monks? "
Lu Bu smiled and said, "You are so sincere-no, you are so stupid!"
The three brothers scolded one leng.
Lu Bu said, "Don't you see the mystery from the story of selling combs to monks?" Without thinking, how could a monk buy a comb? Have you seen it with your own eyes? Selling combs to monks? Either the monk in the story is a fool, or the person who listens to the story is a fool, and only the storyteller is always a wise man with ulterior motives. "
Liu Bei said, "Now that you mention it, I remember. The indomitable Mr. Jia was scolded and beaten countless times, and finally moved a young monk to' sell' a comb. Mr. Dong praised him for "perseverance, and eventually he got something", which is probably a bit ridiculous. The little monk bought him a comb because of his pity, didn't he? So, Mr. A can't say that he' sold' a comb, can he? How can you forget the kindness of others and count it as your own achievement? "
Guan Yu also said, "The 65,438 +00 combs sold by Mr. B are also very suspicious. He said he would put a comb on each incense table so that men and women could comb their hair. If it is disrespectful for good men and women to be unkempt in front of the Buddha statue, I am afraid it is impolite to comb their hair in front of the Buddha statue? "
Zhang Fei patted his thigh and cried, "Yes, that Mr. C thing is also false! Monks are suspicious when they buy combs, let alone buy 1000 to send Jishan combs to pilgrims. If I were the abbot, I would definitely not do such stupid things that would damage the reputation of Buddhism. "
Liu Bei said, "Yes, what is the relationship between using a comb and doing good deeds? It seems far-fetched to link these two things together. It is better to send gifts such as calligraphy and painting works or tea to pilgrims. Write a few words on the tea box:' lead an honest and clean life, be kind to others'-it must be more suitable than that shit comb. "
The three brothers suddenly realized that the original story of "selling combs to monks" was pure fiction.
"But ..." Liu Bei looked at Lu Bu doubtfully. "What about the 999 comb you sold?"
Lu Bu swallowed a glass of beer in one gulp, and undoubtedly told them: "During the probation period, I did sell 999 combs."
"Then how did you do it?" The three brothers asked strangely.
"Ah, I ..." Lyu3 bu4 satisfiedly smiled. "Didn't Dong Zhuo use the high salary of 16000 as bait to recruit our salesman? In order to get this well-paid job, many people take their money as sales performance ... "
Zhang Fei said, "I know this. But how did you do it? 999 combs, that's hundreds of thousands of dollars. Where did you get so many money mats? "
Lu Bu smiled and said, "What is the law of the jungle? Where are the weaknesses and strengths? It's all on this head! Therefore, everyone with a business mind will fix their eyes on a group of fools and idiots. Dong Zhuo will do this, and so will I, Lu Bu. He used the monthly salary 16000 yuan as bait to find a group of salesmen who paid for it. The same is true for me. I found a group of subordinates to help me get the money. "
All three brothers were surprised. I didn't expect this mall to be planned step by step!
Zhang Fei asked again, "Why did you sell 999 combs instead of 1000?"
Lu Bu shook his head and said, "Why don't you even understand this? Just like Mr. C in the story, Dong Zhuo's sales record is 1000. How can I steal his thunder? "
Zhang Fei gave a cry of "Oh" and was embarrassed to reply.
"Do you know?" Lu Bu continued: "The wonderful company of that year developed into the Kyoto Group today, relying on my marketing means. 90% of the annual turnover of several hundred million is paid by salesmen all over the country. Can you say that this is not a miracle? "
The three brothers were surprised again. Those stupid salesmen didn't expect that they were monks in the story!
Lu Bu blushed, leaned his head comfortably on the back of the chair, lit a cigarette, vomited two smoke rings, and said slowly: "Now, Dong Zhuo invented-no, it was the monk sales method invented by Lu Bu on the basis of Dong Zhuo's thought, which was widely cited by beauty clubs, fitness clubs, life insurance, education and training industries. As long as you type the title of' selling combs to monks' in Google, you can search for tens of thousands of related web pages. More people have changed it to the so-called no-store sales method or franchise. It's a pity that my monk selling method can't be patented. No company has paid me a penny of patent fees, let alone applied for patent protection. "
Zhang Fei asked angrily, "Isn't anyone in charge of you?"
"Who cares?" Lu Bu cocked his head and said, "Wonderful Company was Dong Zhuo's private property from the beginning. The reason why it was put on the coat of school-run enterprise was to win the trust of customers. As the saying goes, Dong Zhuo is soft and others are soft-spoken. Who has no handle? No one ever dares to take care of it! "
5。 Evil people will perish.
It's already two o'clock in the morning to send drunken Lu Bu back to the hotel. Zhang Fei said, "It's almost dawn. I'm hungry. It is better not to sleep, go out and find a stall that is open all night and continue to eat and drink. "
So, the three brothers closed the door for Lu Bu, went back to their rooms for a short rest, then woke the waiter to open the door and walked on the newly built asphalt road against the cool night wind.
At this time, Liu Bei suggested: "It is better to buy some peanuts, dried beans and beef jerky and go to Dongshan to watch the sunrise."
Guan Yu asked, "Why does Big Brother still have the pleasure of being a student?"
Liu Bei said, "Today, Lu Bu can give us a solid lesson. The story of the monk really shocked me too much. In my heart, there must be a new life. I think we can finally usher in the sunrise of our career! "
Unexpectedly, the next night, Lu Bu gave the three brothers a blow. "Do you know?" Lu Bu told them mysteriously: "The story of your classmate Diusim is a package given by our headmaster Dong Zhuo."
"What?" Guan Yu lost his voice and exclaimed. No one knows how many years he has secretly loved the story of Diesim, but he didn't expect to suddenly hear the news from her. In a trance, I thought I heard wrong. However, Lu Bu once again accurately told them that the story of the "school flower" who lost Sim was once the mistress of Dong Zhuo, president of Kyoto Group. Guan Yu's heart suddenly seemed to have mixed feelings.
The news spread like the wind, and soon, almost all the students knew. Some people accuse Deusim's story of being self-indulgent and even willing to sell his color for enjoyment. Some people also scold Dong Zhuo for his decadent life and dare to try his best to play with women. Only Liu Bei kept his mouth shut and made no comments. Zhang Fei scolded him and said, "You are really, the story of Diusim is our classmate!" "
Liu Bei calmly replied, "It's not that I don't care about my classmates. It's just that we have been together with the story of diusim for four years, but we have no contact. We know nothing about her and Dong Zhuo. What do you want me to say? "
Zhang Fei looked at him in surprise: "Brother, when did you become so cold?"
Liu Bei said categorically: "Since we left the campus, we have encountered a new situation that is almost completely different from the past. After such a long time, we should adapt to it. What's the fuss? " My only concern is that Lu Bu is already the vice president, but our blueprint has not even appeared. "
Guan Yu asked, "Brother, you won't sell combs like Lu Bu, will you?"
Liu Bei snorted and said, "People like Dong Zhuo and Lu Bu are good at collecting money, but those who do evil will be punished. How can I learn from them? "
Sure enough, just two years later, there was a sequel to the scandal about Diusim's story. Dong Zhuo and Lu Bu were jealous for her, and even fought in Fengyige. In a rage, Lu Bu ended Dong Zhuo's life, and he was sentenced to five years in prison for manslaughter. Suddenly, the huge Kyoto Group Company was ruined and dusty.
6。 Author's comments
"Selling combs to monks" is a marketing story regarded as a classic by some people. However, this story encourages one kind of commercial fraud and hides another. If you believe this story, it means that you are willing to be a mantis that catches cicadas. If you don't believe this story, but you are speculating, it means that you are the sinister yellowbird behind mantis.
Your entrepreneurial creed determines your destiny. Since you believe in commercial fraud, since you have chosen to be complacent.
Archers will aim sharp arrows at your back. You don't understand why people laugh at mantis and yellowbird, but praise heroic archers.
You need a noble entrepreneurial creed, which is the first prerequisite for a successful manager.