At that time, someone asked him why he was so young and had no business experience, so he could achieve such great success.
Jobs's answer was clever. He answered the question from the opposite angle, from the reason why his colleagues failed.
"Doing business for many years, I found a phenomenon.
I always ask why before doing something. The available answer is always: we always do this.
No one reflected on why they did it. "
The secret of Jobs' success is to ask more questions about why. It's that simple!
What does this super awesome person think of the three most important topics in life: success, failure and death?
15 minutes, three stories, and Jobs gave a wonderful answer.
This speech was his first public appearance after recovering from pancreatic cancer surgery a year ago.
The following is a five-minute speech by Jobs at Stanford University/KLOC-0 on June 2nd, 2005.
Why can an unreliable life succeed?
Story 1, the dribs and drabs of life in series.
There is such a child who was abandoned by an unmarried pregnant college mother at birth.
His adoptive parents were workers and sent him to a prestigious university with high tuition fees with their life savings. After only half a year, he got bored and decided to drop out of school.
After dropping out of school, I was obsessed with writing calligraphy. Within two days, I went to India with my classmates to study meditation.
When he was a vegetarian, he meditated in India for seven or eight months every day. When he came back, he didn't shave, and even his adoptive parents didn't recognize him.
A year and a half later, he did not listen to dissuasion and decided to drop out of school to work in a game software company. A few days later, I plunged into the garage and started a personal computer.
If this is your child and your friend, do you think it is reliable? Can you accept it?
Abandoning babies-going to college-being bored-dropping out of school-learning calligraphy-penance meditation-dropping out of school-working-developing personal computers.
When you connect these words together, you can only get three words: unreliable!
What would you think if I told you this was Jobs? Is it luck?
He became a billionaire because his personal computer changed the world. Why do we feel unreliable instead?
Why do people who are unreliable to most people succeed?
Abandoned baby: Abandoned by his parents at birth, he was born with a dwarf head, which was the fate that Jobs could not choose.
Every such child has this thorn in his heart, constantly reminding and inspiring him. Jobs used his life to prove that he shouldn't be abandoned, he deserves to be loved! This is also the driving force of his life. Many successful people have a miserable childhood. For example, Confucius and Mencius were single parents and were born without a father.
We can't choose our destiny, but we can choose our attitude towards it.
Going to college-dropping out of school-learning calligraphy-austere meditation-dropping out of school, the truth of these unreliable things is this:
Jobs was immersed in an environment with a strong scientific and technological atmosphere since he was a child, which made him an electronic technology enthusiast, just like a fish born to swim.
Adoptive father, who didn't graduate from high school, is an excellent mechanical engineer and lives in Silicon Valley near Stanford University. His friends are engineers and technicians from computer companies such as Hewlett-Packard, and most of Jobs' parents in primary schools, middle schools and universities are also science and technology managers in Silicon Valley.
Going to college has greatly broadened Jobs' horizons. At that time, there were no computer courses, and the courses were completely worthless and a waste of time, so he simply dropped out of school and took a calligraphy class that interested him.
This calligraphy touched his artistic soul, marveled at the beauty of simplicity and inspired his desire to explore philosophy. Later, he and his classmates went to India to meditate with the master vegetarian diet for 7 or 8 months, which became attached to the oriental minimalist philosophy that influenced his life.
The simple road, less is more.
This is the oriental philosophy he knows, and this trip to the East became the beginning of the formation of his minimalist thought. A series of pioneering work, such as adding artistic fonts, technology and art to the fonts of the first generation of Apple computers, all originated from this. After the first perfect combination of technology and technology, technology and art achieved great success, this core idea of Jobs was initially formed.
Only in this way did he have the later ipod, iphone and iPad, and he also had the determination to resolutely cut off 90% of the products when he returned to Apple after many years and the courage to make only one product to achieve the ultimate.
After dropping out of school, Jobs went to work in a software company. In the process of developing game software, he also showed his talent in the field of electronic technology. During this period, I also met a group of electronic technology enthusiasts, the most important of which is Steve Wozniak, another founder of Apple.
Once, he found that the circuit board developed by his friend Woz could display the operation on the keyboard synchronously by connecting it to the display. It was so exciting! At that time, there were no personal computers, only industrial computer mainframes that didn't use monitors directly. ) He was keenly aware of the huge market of personal computers (he was in the same period as Bill Gates, and his judgment on personal computers was completely consistent), so he actively encouraged Woz to develop personal computers together, which led to the later Apple 1 generation computer and the later household name Apple Computer Company.
Abandoning babies (the driving force to realize self-worth)-going to college (broadening one's horizons)-worthless (looking for value)-dropping out of school-learning calligraphy (daring to explore)-traveling and meditating (minimalist philosophy taking shape)-dropping out of school-working in a software company (discovering one's own advantages and favorite things)-the first generation of Apple computers (starting a joint venture with friends)
When many seemingly unreliable things are linked by Jobs, it is not difficult to find Jobs' successful model:
The long-term motivation of self-realization-discovering one's own advantages-integrating resources in advantageous fields-accurately positioning the market-accumulating success.
There is nothing magical about this road to success. Amazingly, Jobs can connect seemingly unreliable things into a line like a magician and achieve himself.
The magic weapon in Jobs' box is those "Why?"
What is success for?
Living is to change the world.
Let the world be different because of you, and let family and friends be different because of you. This is to change the world.
How can we succeed?
Every step of life is very important. What is important is that you connect the bits and pieces of life into a line with intrinsic value.
What is success?
Stick to the right path, though it is far away.
What is failure?
Story 2: Love and Failure
1 April, 19761day, a 2/kloc-0-year-old youth and a 26-year-old friend started a business in their garage. Four years later, the company went public and both of them became billionaires.
10 years later, the company changed from two people to 4,000 people, with a value of 2 billion.
At the peak of his career, at the age of 30, he was fired by the company he founded, Steve Jobs.
Jobs started his business at the age of 2/kloc-0 and became a billionaire at the age of 25. He is the darling of the capital market, an example for young people and an idol for everyone.
However, the 30-year-old Jobs was fired by the company he founded, and the idols in the hearts of thousands of people collapsed instantly.
Jobs said in his memory. "All the pillars of life are far away from me, which is really a devastating blow."
Failure is the same for everyone, and the reaction to failure determines different results.
In the face of failures and setbacks, most people will fall into a state of self-pity:
What can I do at my age?
I am unlucky, but I can't help it!
It's all because of ..., otherwise I wouldn't. .......
I was forced, not my fault! I'm the victim!
These are the voices of our failure.
Faced with the huge failure of being fired by the company he founded, Jobs reacted like this:
After the first few months of pain, Jobs said:
"It turns out that being fired by Apple is the best thing that has happened to me in my life. Although I didn't realize that the heaviness of success could be replaced by the lightness of phoenix nirvana, I entered the most innovative period in my life as a free man. "
This is Jobs' attitude towards failure.
"In the NeXT five years, I started a company called Next, and then I started a company called Pixar, and I met Lawrence, a beautiful girl who later became my wife. Pixar made the world's first fully computer-animated film Toy Story, and now this company is one of the most successful animation production companies in the world.
Later, after a series of events, Apple acquired NeXT, so I returned to Apple after 1 1 year. The technology we developed at NeXT has become the core driving force of Apple's revival.
Lawrence and I also have a happy family. "
This is the height that Jobs reached again after a huge failure.
Really fulfilled that sentence:
"The value of a person is not how much he has, but how high he can bounce back after falling."
Why did I fail?
The reaction and treatment of ordinary people are all focused on the outside and attributed to the outside.
Habitual self-protection is not my fault, but an external cause.
It's all because ... I am .........
So, I have no choice.
Jobs' reaction and handling style is the focus and internal attribution.
I must have done something wrong to lead to this result.
Failure makes me lose something, and it can also make me gain something.
How to get out of failure?
The reaction of ordinary people: inaction, waiting. I can't help it Let's wait for time to deal with it.
Jobs's reaction was:
Find an exit from what you get.
Failure and success are two sides of a whole.
When you lose it, you will gain something. The way out of failure lies in those new gains.
"Let go of the heaviness brought by success and enjoy the lightness, freedom and creativity brought by failure."
When he hit rock bottom, he got "the best thing that ever happened to me".
What is failure?
For many people, failure equals loss.
And failure is another gain for Jobs-failure means putting aside the past and starting over.
Failure is a touchstone to see how high you can bounce back.
What does death mean?
Story 3: About death
People who have passed through the gates of hell have a deeper understanding of life.
Just one year before this speech, Jobs was diagnosed with incurable pancreatic cancer.
When we lamented the death sentence, the doctor was surprised to find that his cancer condition was one of the few lucky ones who could be cured by surgical resection.
"If you live every day as if it were your last, then one day you will find that you are right."
Since the age of 17, Jobs has been facing death every day-every day is the "countdown" of his life, and he has lived like this for 39 years.
Every morning, Jobs looks in the mirror and asks himself, "What should I do if today is the last day of my life?"
Why does Jobs force himself to face death every day?
Every year, every day, every hour and even every minute of our life is a process of death.
Life is the death philosophy of this "countdown" method.
Live to death-every day is the "countdown" of life, and live every day as the end.
This is Steve Jobs' philosophy of life about death, and this is the life motivation for Steve Jobs to achieve great things in his life.
Emphasizing the concept of "death" is used to stimulate our inner desire for life, thus stimulating people's inner vitality. As we in China say: Give up and die.
Because we live every day as if it were the last, we underestimate the spiritual temptations of fame and fortune. Cherish every minute of life, and glow with positive and enterprising consciousness and inner vitality of life.
Because of improving the quality and length of every minute of life, because of improving the effectiveness of life and the density of goals, the meaning and value of life show infinite possibilities in a limited time.
This is Jobs' time management, and this is the secret of Jobs' success.
The interpretation that Jobs gave us after practicing life is:
"Treat every day as the last day of your life, and you will naturally not do unimportant things."
Only do the most important things, life needs to be subtracted.
Black T-shirt, blue jeans and sneakers are the standard image of Jobs.
This has been the case for decades, and this is subtraction.
Do the most important thing and do it to the extreme.
Jobs is such a person who has achieved the ultimate in dressing. He has not wasted time on dressing for decades, but has nailed his image in our hearts like a nail.
What is the most important thing in life?
"Don't waste time living in other people's lives, listen to your inner voice and become what you want to be."
The most important thing for Jobs is:
"Living is to change the world."
He has been doing things that change the world all his life.
What is the meaning of death?
Because people are always going to die, we should live a meaningful and quality life.
Jobs' life changed computers, movies, music, the world, you and me.
The answer he gave us in practice is:
Changing the world is the meaning and quality of life.
As ordinary people, we also need a life without regrets.
We prefer to borrow Ostrovschi's famous saying about how steel is tempered:
Life is the most precious thing for people.
Life only belongs to people once.
A person's life should be spent like this:
When he looked back,
He won't regret wasting time,
And I'm not ashamed of mediocrity.
So when you die,
So he can say, "My life and all my experiences,
Dedicated to the most magnificent cause in the world-the struggle for human liberation. "
201110/On October 6th, Jobs, the "father of apple", died of cancer recurrence at the age of 56, thus ending a generation of legends.
His life has left us a lot, just like this speech, which is worth remembering again and again.
At the end of the speech, Jobs told us his attitude towards life:
"If you are thirsty for knowledge, you must be respectful."
Rethink three problems in life: success, failure and death.
Jobs gave his answer with his life:
Success is doing what you like and connecting the dots.
Failure is to let go of the past and start over.
To die is to live until death, to do the most important thing, from the beginning to the end, to grasp today and live a good future.
As ordinary people, when we once again understand the meaning of success, failure and death from Jobs, I believe that our lives will be different.