The psychological pricing method is often used in the pricing of works of art, that is, the quotation and transaction price are determined by the psychological price of a commodity by both parties to the transaction. Therefore, whether it is 4 feet or100000, or millions, if a person feels worthwhile, capable and willing to pay, then he will trade. If it's not worth it, then let's be spectators.
2 million fakes, 220 million yuan Han Dynasty jade stool.
To tell the truth, over the years, the art collection industry has long been irrational by capital speculation. People fry Wan Wen, jade, calligraphy and painting, and even Pu 'er tea and wild walnuts. In this process, the only real profit is the silent banker (capital) behind it. Those busy retail investors and laymen are all leeks, while being ruthlessly harvested by others, while fantasizing about cutting others.
It can be seen that the hype is going on, and in the end it is all fried leeks. In any case, things like leeks and wildfires have never completely consumed them, and they have grown taller in the spring breeze.
In our life, we often find that many artists have various titles, adopt various ways to package themselves, raise themselves, and even become famous with excessive so-called performance art, with the aim of raising the psychological price of their works. Therefore, behind the seemingly cold art and artists, there is still the greed of human nature and the greed of capital.
Art can be valuable, and when it is valuable, we call it a work of art; But when it has a price, we call it a commodity. Many years ago, we participated in the establishment of an art investment fund and met all kinds of people? An artist? First-class artists only create for themselves, but most of them are obscure and difficult to support their families; Second-rate artists struggle between the initial heart and the market; Third-rate? An artist? I have long forgotten my sincerity, only serving the capital and bending over for Doumi.
The reality now is that the pricing power of artworks is in the hands of capital. They can devalue a work with high artistic value, or they can fry a work with little artistic value to sky-high prices. Art is becoming a plaything of capital.
There are three criteria for capital to price works of art, one is the scarcity of works of art, the other is the author's own background, and the third is the capitalist's own inclination (including artistic inclination, political inclination, emotional inclination, etc.). ).
scarce
As far as scarcity is concerned, everyone knows Van Gogh. His works are very expensive, but did you know that Van Gogh died of poverty?
He was not famous before his death. After his death, his famous painting "Iris" sold for $80,000 in 1947 and $53.9 million in 1987, which increased by more than 600 times in just 49 years. Now the price may be higher.
Why is this happening? Because the capital thinks that he has passed away, his works have become a scarce resource, which can be packaged in various ways at will and raise the price. This is a common practice in the industry, such as inviting several famous artists or professors to hold a tasting meeting, which only costs tens of thousands or hundreds of thousands of yuan, but can fry a work of art from hundreds of thousands to millions or tens of millions. What a high return on investment!
However, the capital side is very cautious about living artists. If he is picked up today, and then this person paints a work every day and lives for decades to draw thousands, his works will be worthless no matter how high the artistic level is.
The background of the second author
As far as the author's background is concerned, many people who master special resources may not have high artistic value, but their works can sell at high prices. In fact, both parties to the transaction know that art is only a medium, and the exchange of interests behind it is real. The price of art is actually the pricing of resources. People also give this kind of behavior a nice name, called elegant bribery, which means gentle bribery.
Third, the tendency of investors.
As far as investors are concerned, a few painters were unknown in China a few years ago, and then they painted several works that vilified the country, which were quickly fired by foreign buyers, and the price would probably not be lower than this 400 thousand. Then, these people turned themselves into various names, swaggered in various meetings, constantly slandered and criticized the country on various occasions, and blindly responded to foreign investors.
The reason why we set up an art investment fund was to fight for China's right to speak in the field of art investment, instead of being led by foreign capital with ulterior motives and distorting the ecology of China's art creation and art trading.