What are the skills of font design in poster design? How to design fonts in poster design? Pay attention to font design in poster design! Fonts are widely used in graphic design, including almost all the titles and words of visual communication works. With the continuous development of computer fonts, computer fonts are more and more abundant, which provides designers with more choices, but it also leads to fewer and fewer designers who are good at font design. So how to design the font of poster design is the best? Let's take a look at the advanced skills of font design in poster design summarized by predecessors. First, the precautions for font design in poster design (1) The standard text modeling should be integrated with the logo modeling. Standard characters and signs are closely related entities with different functions. The position and combination between them should be coordinated, balanced and unified, which can not only have aesthetic feeling, but also clearly convey corporate culture and business philosophy. (2) The modeling of standard characters should be able to show the unique enterprise nature and commodity characteristics. The names of enterprises or products with standard characters are personalized, forming vivid symbols and expressing rich contents. Design experts have found that "fonts made of thin lines" are easily associated with fiber products, perfumes and cosmetics. "Smooth fonts" are easily associated with soap, cakes and sweets. "Corner font" is easily associated with machinery and industrial supplies. Different fonts can not only make the standard Chinese characters show the individuality of goods, but also show the characteristics of enterprises or goods better after the standard Chinese characters are endowed with symbols, hints, echoes and other modeling factors. (3) The design of standard characters should be consistent with the corporate image strategy. When implementing CI strategy, many companies may keep the original standard characters or make only a few improvements to make them conform to the corporate image strategy. This is often because the standardized words of enterprises have been recognized by the public after long-term dissemination and use. If it changes suddenly, consumers will be at a loss. Therefore, many enterprises choose the design strategy of gradual and continuous improvement. Second, the advanced skills of font design in poster design 1, tilt the tail, but keep the balance and rhythm of the whole font combination, such as real estate and supermarket promotional advertisements. 2, the construction of fonts and strokes of public facilities, so that fonts with common strokes to form a sense of integrity. Like 3. Perform partial tattoo surgery on fonts, such as the fonts of world without thieves movie posters. 4. Combining the emotions to be expressed and the atmosphere to be rendered in the advertisement, personalized font design can be combined with graphics. For example, a girl movie poster uses tape to set the whole font. 5. Casual handwriting and skewed fonts, such as those in the QQ show, make people feel cute and relaxed. 6, the font of calligraphy strokes, usually you can use a dry pen to draw a few strokes on rice paper and scan them into the computer for later use. 7. The main rule of font size, rhythm and prosody combination and fine widgets is to make the font a note, so that people who see it seem to hear it. If you have time, study the relationship between design and music creation. 8. Irrational graffiti, ugly to the extreme, library to the extreme, but only if the font can be recognized. 9. Small circle design 10. How are the artistic figures on the poster with orthodox design made? I. Methods
1, hand-painted, and then stroke the path with a pen in illusrtrator, etc.
2. Adjust the details with the font of the font library and then turn the text into a curve;
3. Add filters and other common effects in photoshop, such as flame characters and metal characters.
Second, the poster
1, the name poster, originated in Shanghai, is a common way of publicity. In the past, posters were used in plays, movies and other performances or ball games. Shanghainese usually refer to professional theatrical performances as "going into the sea", while those engaged in professional theatrical performances are called "going into the sea". Perhaps because of this, people call it "poster", which is a propaganda poster to attract customers as the performance information of drama. Formal posters usually include the nature, organizer, time and place of the event.
2. Poster design is one of the manifestations of visual communication. It attracts people's attention at the first time through the composition of the layout, and gets instant stimulation, which requires designers to perfectly combine the elements such as pictures, characters, colors and space to show people the propaganda information in an appropriate form.
How to design movie posters? The specific process is as follows:
Need to find a movie, here is the big fish begonia as an example. Open PS, first use two sky materials to synthesize a favorite background. Find the main elements and you can find the characters in the movie. Cut out the characters, put them in the background and adjust them to the right position. Write the name of the movie on it and adjust the position of the text reasonably, and a beautiful movie poster will be completed. Find a corporate service and go to Pig Bajie. Com, delivery, acceptance and payment.