Recently, the news that the management committee of Langya Mountain in Chuzhou changed the name of Huifeng Pavilion to Langya Pavilion spread on the Internet, which made this scenic spot famous for Ouyang Xiu's masterpiece Zuiwengge a fire.
Huifeng Pavilion, formerly known as Huifeng Pavilion, was built in the Ming Dynasty and burned down in War of Resistance against Japanese Aggression. It was rebuilt in the 1980s and renamed Huifeng Pavilion. The exhibition hall is 24 meters high and consists of five floors.
The relevant person in charge of the Langyashan Management Committee told the Beijing News reporter that the reason why I thought of changing my name was really related to the fiery TV series Nirvana in Fire. "During the Golden Week, many tourists came to Langya Mountain and called their names to find Langya Pavilion. In the end, they were disappointed if they could not find it."
According to media reports, the Chuzhou Municipal Planning Commission recently discussed and studied the promotion plan of Langya Mountain Scenic Area to create a national 5A-level tourist scenic spot, which clearly proposed to promote tourism with hit dramas.
However, the staff of Chuzhou Tourism Bureau and the relevant person in charge of Langyashan Management Committee denied to the Beijing News reporter that they had applied for the renaming of 5A scenic spot. They said that Langya Mountain is a national 4A-level scenic spot, and the work of creating a 5A-level scenic spot began last year, even earlier than the TV series was broadcast.
However, the person in charge of the Langya Mountain Management Committee admitted to the Beijing News reporter that the name change was mainly to add some new elements to tourism and "open up a new era of tourism".
At present, Anhui Langya Mountain Tourism Development Co., Ltd. has registered the trademark of Langya Pavilion first. The person in charge of the company once told the media that the name of "Huifengge" was changed to use the fire nirvana to cooperate with WeChat marketing, "for tourism development. If there is a sequel to Nirvana in Fire, I hope to shoot it here. " Liu Yajing, a lawyer of Beijing Guofeng Law Firm, told the Beijing News reporter that the purpose of applying for a trademark is to ensure that the trademark cannot be used by others or can only be used under the authorization of the holder, but listing does not mean that the trademark has been registered successfully, and corresponding procedures need to be handled. At this time, there are still opportunities for preemption in other places.
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